Myndset is a card game and step-by-step method based on the process of design thinking, guiding the user through the process of idea generation. Our goal is to empower everyone to solve anything by applying a simple method and create valuable ideas by thinking differently.
We have designed 5 additional cards for unique and popular Mindsets you might want to add to your Myndset Cards stack. If we reach the stretch goal, everyone who has already backed will receive the additional cards!
As many of you are not following the iOS train, we’d like to add an Android app to our portfolio if we reach this stretch goal. The Android app would contain the same content as the iOS app, and would make the life of non-iOS ideators easier!
The game consists of 5 decks. Starting with the selection of a challenge, briefing, or goal, the user should draw random or specific cards from each of the decks that correspond to the tools or mediums that will be used to create an idea.
Each card represents a topic along with an icon and some keywords. They are designed to stimulate creative thinking, challenge the user to find alternative solutions, design behavior and help them present their fresh ideas.
With Myndset it doesn’t matter who is trying to create an idea - whether they are creative directors, teachers, startups, writers or students. The method is simple, but challenging at the same time and takes the guesswork out of creating value-based ideas - in just 30 mins.
All you need is to draw 4 cards and invest 30 minutes of your time. Myndset creates a clear frame and a creative playing field for your ideas to come easy. See below how Myndset could’ve been used for world dominating ideas:
Myndset is all about simplifying and enriching the process of developing an idea, and inspiring new ways of thinking while doing so. Instead of giving you an e-book with all the details of every cards purpose, we provide you with an app to scan our cards and obtain detailed information and learnings. Just hold a card in front of your smartphone, and watch the magic happen.
The app also contains detailed briefings and challenges just in case you have no goal to work towards.
Never heard of Design Thinking? You think you’re just not „that type“ who creates mind-blowing ideas? Or, are you a seasoned Creative with years and years in designing products and experiences and are looking for further inspiration?Creativity is a muscle that needs food and training just like your body does!We have developed Myndset to be useful for cross-functional teams and individuals alike - see below what Myndset can do for you!
Aspiring Entrepreneur: You have the energy to dive deep into entrepreneurship, but you haven’t come across the right idea yet?
- Myndset will show you in 5 easy steps how to design an idea that will be useful, and unique at the same time. You will learn how the pros are creating ideas and start with your business right away! What are you waiting for?!
Consultants and Startups: You’ve got your product or service up and running, but it’s hard to move forward and develop new strategies and products to expand your portfolio and grow?
- Myndset will help you tackle specific problems, shape your ideas and enable you for emotional behavior design all the way up to product development.
Business: You’ve been executing the same events and product development strategies since years, but innovation is hard and you lack the right tools to move forward?
- Myndset will facilitate cross-functional collaboration and inspire your teams while playfully introducing design thinking to your organization.
Students: You’re not sure which tool to use to create value-based and consumer-centric ideas fast and efficient?
- Myndset is your ideal framework before switching to a business model canvas.
Universities: You want to provide your students with innovative teaching methods and materials, and aim to give them tools to learn about customer-centric and value-based ideation?
- Myndset is your go-to method to stimulate group work and magnify your students potential.
While working in the university environment as a lecturer, it became evident that it was always the students who believed they have no potential to create an idea, came up with the most brilliant ones, when they were shown this method. We developed Myndset because we believe that everyone can be a creator, and we hope to inspire many people to become involved in the change they want to see in the world.
With Myndset you will be able to:
- Create ideas that are valuable, engaging and meaningful
- Playfully discover behavioral design and integrate it into your existing ideas
- Include teams from different departments into your product development and save costs
- Discover unexpected ideas from 133.784.560 possible combinations
- Get to the chopper in time
2018 we had the opportunity to host a workshop with our prototype cards at the biggest international startup festival Bits & Pretzels in Munich. While testing our method and cards, we received constructive, very positive feedback and also developed ideas to save the world by preventing the plastic pollution of the sea.
We have vastly experimented with different variations of thickness, size, colors, and stampings (look, a unicorn!) thanks to our experienced local partner Stulz Druck und Medien in Munich. We want our cards to be itself inspiring and unique - they should offer an exceptional haptic experience, delicious colorful icons you’d want to lick, overall sustainability and fun to work with!
Peter from Stulz Druck has more than 20 years of experience with print, and will bring our vision to life!
After collecting tons of player feedback, we have decided for this to be our final product:
- Access to E-Learning
- Access to Myndset Companion APP
- 10 Vision cards: Shape the base vision for your idea to reach your goal
- 11 Technology cards: Trends in technology that enable your idea
- 13 Mindset cards: Representations of typical personas that your idea is aimed at
- 13 Emotion cards: Mechanisms that design emotions and behavior
- 5 Presentation cards: Alternative ideas for presentation
You want to get started with Myndset but lack the funds of getting your hands on our beautiful cards with hand mixed pantone colors printed in Munich, velvety softtouch on the back and passionately stamped letterprint?
No problem, we’re here to help! Get our printable digital version and get started already. We want you to succeed!
Sometimes all you need is a new haircut and someone by your side which guides the way. Unfortunately, we cannot help with the haircut, but we have created an E-Learning program that will show you how to become instantly more creative and submerge into the world of ideation.
Bits & Pretzels is an application-only, three-day festival that connects 5,000 founders, investors, startup enthusiasts, and all other decision-makers of the startup ecosystem. The festival takes place in a unique setting around the Oktoberfest in Munich from September 29th – October 1st, 2019.
Many national and international entrepreneurs, investors, and CEOs like Richard Branson or Nico Rosberg have participated and shared their insights on stage.
We have snatched 5 tickets for you and offer them bundled along with 1 set of our cards. Dream big, start your next business with Myndset, find out what liquid networking is and meet investors, companies, and startups at #bits19!
We’ll come in to talk to your team (anywhere in the Munich! Germany, and Europe on request.) and we'll go through a 2-3 hour creative workshop aimed to help people break thinking patterns and be more creative. Up to 12 people in the workshop. Everyone gets a pack of Myndset and new ways of thinking on top!
(We'll work together to schedule the workshop between July - September 2019)
Myndset has been founded by Alex Holzreiter, Bene Matern, Roland Lehle, and Jasmin Karatas and we are a mixed team of experienced entrepreneurs and young designers with consulting and agency background.
Risks and challenges
We understand and acknowledge that no project comes without risks and challenges. Despite our planning, there are circumstances that may be out of our control. If we are met with these events, we promise to communicate with full transparency to you, our backers, and work to resolve all issues in a timely mannerLearn about accountability on Kickstarter
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