Project image
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€5,015
pledged of €16,485pledged of €16,485 goal
59
backers
24days to go

All or nothing. This project will only be funded if it reaches its goal by Fri, April 12 2019 1:41 PM UTC +00:00.

Myndset CardsBy Myndset Cards
First created
Myndset CardsBy Myndset Cards
First created
€5,015
pledged of €16,485pledged of €16,485 goal
59
backers
24days to go

All or nothing. This project will only be funded if it reaches its goal by Fri, April 12 2019 1:41 PM UTC +00:00.

About

Myndset is a card game and step-by-step method based on the process of design thinking, guiding the user through the process of idea generation. Our goal is to empower everyone to solve anything by applying a simple method and create valuable ideas by thinking differently.

Never heard of Design Thinking? You think you’re just not „that type“ who creates mind-blowing ideas? Or, are you a seasoned Creative with years and years in designing products and experiences and are looking for further inspiration?

Creativity is a muscle that needs food and training just like your body does!

We have developed Myndset to be useful for cross-functional teams and individuals alike - see below what Myndset can do for you!

Students: You’re not sure which tool to use to create value-based and consumer-centric ideas fast and efficient? 

  • Myndset is your ideal framework before switching to a business model canvas.

Universities: You want to provide your students with innovative teaching methods and materials, and aim to give them tools to learn about customer-centric and value-based ideation? 

  • Myndset is your go-to method to stimulate group work and magnify your students potential.

Business: You’ve been executing the same events and product development strategies since years, but innovation is hard and you lack the right tools to move forward? 

  • Myndset will facilitate cross-functional collaboration and inspire your teams while playfully introducing design thinking to your organization.

Consultants and Startups: You’ve got your product or service up and running, but it’s hard to move forward and develop new strategies and products to expand your portfolio and grow? 

  • Myndset will help you tackle specific problems, shape your ideas and enable you for emotional behavior design all the way up to product development.

Aspiring Entrepreneur: You have the energy to dive deep into entrepreneurship, but you haven’t come across the right idea yet? 

  • Myndset will show you in 5 easy steps how to design an idea that will be useful, and unique at the same time. You will learn how the pros are creating ideas and start with your business right away! What are you waiting for?!

The game consists of 5 decks. Starting with the selection of a challenge, briefing, or goal, the user should draw random or specific cards from each of the decks that correspond to the tools or mediums that will be used to create an idea.

Each card represents a topic along with an icon and some keywords. They are designed to stimulate creative thinking, challenge the user to find alternative solutions, design behavior and help them present their fresh ideas.

With Myndset it doesn’t matter who is trying to create an idea - whether they are creative directors, teachers, startups, writers or students. The method is simple, but challenging at the same time and takes the guesswork out of creating value-based ideas - in just 30 mins.

 project video thumbnail
Replay with sound
Play with
sound

During a workshop, we used Myndset to build ideas for a better future in „Smart Cities“. The group wanted to solve the problem many mega cities have : 

Traffic jams and ambulances that need to pass quickly. 

Here are the cards our group has drawn and the idea they came up with:

Vision Card: Automation
Vision Card: Automation

If you draw this card, you need to think of ideas that are based on automated processes that do not require any human intervention past the setup. 

For example: 

  • Self Driving Cars 
  • Self-regulating Air Conditioning
  • Lighting Automation 
Technology Card: It’s Magic
Technology Card: It’s Magic

When „It’s Magic“ is drawn, you need to think of technologies that make you feel like you witness real-life magic. 

Think of: 

  • When Siri reminds you to leave on time 
  • No touch water-tap
  • „You might also like“ feature in Webshops
Mindset Card: The standard
Mindset Card: The standard

It’s most important to understand whom you’re creating your idea for. In this case, the group needed to tailor their approach for a standard guy. Think of someone in their 30s with an office job, married, two children, a conformist that aligns himself to what is necessary for his traditional work-life.

Emotion Card: Get Physical
Emotion Card: Get Physical

Once the get physical card is drawn, you need to make sure your idea creates an interaction with physical objects or people surrounding us and the feedback or reward is a physical one.

This could be: 

  • Movement 
  • Touch 
  • Sound
Presentation Card: Silence
Presentation Card: Silence

Once the Silence Card is drawn you see a group giggling and suddenly becoming more physically active than the others. During the presentation, the group is not allowed to speak, but shall instead mime their idea to their audience Charlie Chaplin style. 

Final Idea: 

An alarm signal sounds and red lights appear on your navigation system
An alarm signal sounds and red lights appear on your navigation system

Friday afternoon, rush hour, streets are packed - your favorite music is playing in your car. Suddenly the music stops! An alarm signal sounds and red lights appear on your navigation system. An ambulance needs to pass from behind you in 60 seconds! Before even hearing the siren, you and the other cars already moved out of the way. Smoothly it passes and will make it in time to save another life. 


Myndset is all about simplifying and enriching the process of developing an idea, and inspiring new ways of thinking while doing so. Instead of giving you an e-book with all the details of every cards purpose, we provide you with an app to scan our cards and obtain detailed information and learnings. Just hold a card in front of your smartphone, and watch the magic happen.

Myndset Companion App - Scan Cards
Myndset Companion App - Scan Cards

The app also contains detailed briefings and challenges just in case you have no goal to work towards.  

Myndset Companion App - Briefings
Myndset Companion App - Briefings

While working in the university environment as a lecturer, it became evident that it was always the students who believed they have no potential to create an idea, came up with the most brilliant ones, when they were shown this method. We developed Myndset because we believe that everyone can be a creator, and we hope to inspire many people to become involved in the change they want to see in the world.

"Imagination is more important than knowledge, because knowledge is limited." - Einstein
"Imagination is more important than knowledge, because knowledge is limited." - Einstein

With Myndset you will be able to:

  • Create ideas that are valuable, engaging and meaningful
  • Playfully discover behavioral design and integrate it into your existing ideas
  • Include teams from different departments into your product development and save costs
  • Discover unexpected ideas from 133.784.560 possible combinations
  • Get to the chopper in time

2018 we had the opportunity to host a workshop with our prototype cards at the biggest international startup festival Bits & Pretzels in Munich. While testing our method and cards, we received constructive, very positive feedback and also developed ideas to save the world by preventing the plastic pollution of the sea.

We have vastly experimented with different variations of thickness, size, colors, and stampings (look, a unicorn!) thanks to our experienced local partner Stulz Druck und Medien in Munich. We want our cards to be itself inspiring and unique - they should offer an exceptional haptic experience, delicious colorful icons you’d want to lick, overall sustainability and fun to work with!

Peter from Stulz Druck has more than 20 years of experience with print, and will bring our vision to life!

Stulz Druck & Medien GmbH
Stulz Druck & Medien GmbH

After collecting tons of player feedback, we have decided for this to be our final product:

Card Details
Card Details
Packaging Details
Packaging Details
  • Instruction
  • Access to E-Learning
  • Access to Myndset Companion APP
  • 10 Vision cards: Shape the base vision for your idea to reach your goal 
  • 11 Technology cards: Trends in technology that enable your idea
  • 13 Mindset cards: Representations of typical personas that your idea is aimed at 
  • 13 Emotion cards: Mechanisms that design emotions and behavior
  • 5 Presentation cards: Alternative ideas for presentation 
Myndset Kit
Myndset Kit

You want to get started with Myndset but lack the funds of getting your hands on our beautiful cards with hand mixed pantone colors printed in Munich, velvety softtouch on the back and passionately stamped letterprint?

No problem, we’re here to help! Get our printable digital version and get started already. We want you to succeed! 

Printable digital version
Printable digital version

Sometimes all you need is a new haircut and someone by your side which guides the way. Unfortunately, we cannot help with the haircut, but we have created an E-Learning program that will show you how to become instantly more creative and submerge into the world of ideation. 

E-Learning with a ton of video material
E-Learning with a ton of video material

Bits & Pretzels is an application-only, three-day festival that connects 5,000 founders, investors, startup enthusiasts, and all other decision-makers of the startup ecosystem. The festival takes place in a unique setting around the Oktoberfest in Munich from September 29th – October 1st, 2019.

Many national and international entrepreneurs, investors, and CEOs like Richard Branson or Nico Rosberg have participated and shared their insights on stage. 

We have snatched 5 tickets for you and offer them bundled along with 1 set of our cards. Dream big, start your next business with Myndset, find out what liquid networking is and meet investors, companies, and startups at #bits19! 

Bits & Pretzels Founder Festival
Bits & Pretzels Founder Festival

We’ll come in to talk to your team (anywhere in the Munich! Germany, and Europe on request.) and we'll go through a 2-3 hour creative workshop aimed to help people break thinking patterns and be more creative. Up to 12 people in the workshop. Everyone gets a pack of Myndset and new ways of thinking on top!

(We'll work together to schedule the workshop between July - September 2019) 

Myndset workshop for business
Myndset workshop for business

Myndset has been founded by Alex Holzreiter, Bene Matern, Roland Lehle, and Jasmin Karatas and we are a mixed team of experienced entrepreneurs and young designers with consulting and agency background.

The Myndset Team
The Myndset Team

Risks and challenges

We understand and acknowledge that no project comes without risks and challenges. Despite our planning, there are circumstances that may be out of our control. If we are met with these events, we promise to communicate with full transparency to you, our backers, and work to resolve all issues in a timely manner

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Questions about this project? Check out the FAQ

Support

  1. Make a pledge without a reward

    About $11
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    Pledge €1 or more About $1.13

    Thank you for loving Myndset!

    Thank you for supporting us! You will receive all updates about Myndset!

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    Pledge €5 or more About $6

    Myndset Poly-Elastic Wristbands

    Thank you for supporting us! You will receive a colorful wristband and all updates about Myndset!

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    Ships to Anywhere in the world
    1 backer
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    Pledge €29 or more About $33

    Myndset Digital Download

    You will receive a digital version of Myndset cards, 1 coupon code for free access to our E- Learning course on Udemy (Only on Kickstarter) as well as our companion app.

    Will retail for 49€ | 40% off retail

    Includes:
    • Myndset digital download (PDF)
    • Free Myndset Companion APP (IOS)
    • Access to E-Learning Sessions
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    Pledge €69 or more About $78

    Myndset Box Early Bird

    You will receive 1 durable box containing 52 Myndset cards, 1 coupon code for free access to our E-Learning course on Udemy (Only on Kickstarter) as well as our companion app.

    Will retail for 129€ | 47% off retail

    Includes:
    • 1 Set of physical cards
    • Free Myndset Companion APP (IOS)
    • Access to E-Learning Sessions
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    Ships to Anywhere in the world
    Limited (15 left of 50) 35 backers
    About $78
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    Pledge €99 or more About $112

    Myndset Box

    You will receive 1 durable box containing 52 Myndset cards, 1 coupon code for free access to our E-Learning course on Udemy (Only on Kickstarter) as well as our companion app.

    Will retail for 129€ | 24% off retail

    Includes:
    • One Set of physical Cards
    • Free Myndset Companion APP (IOS)
    • Access to E-Learning Sessions
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    About $112
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    Pledge €149 or more About US$ 169

    Myndset Double Pack

    You will receive 2 durable boxes each containing 52 Myndset cards, 1 coupon code for free access to our E-Learning course on Udemy (Only on Kickstarter) as well as our companion app.

    Will retail for 199€ | 25% off retail

    Includes:
    • Two Sets of physical Cards
    • Free Myndset Companion APP (IOS)
    • Access to E-Learning Sessions
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    About US$ 169
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    Pledge €299 or more About $339

    Myndset Agency Pack

    You will receive 5 durable boxes each containing 52 Myndset cards, 1 coupon code for free access to our E-Learning course on Udemy (Only on Kickstarter) as well as our companion app.

    Will retail for 499€ | 40% off retail

    Includes:
    • 5 Sets of physical cards
    • Free Myndset Companion APP (IOS)
    • Access to E-Learning Sessions
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    About $339
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    Pledge €599 or more About $679

    Myndset Oktoberfest @ Bits&Pretzels

    You will get 1 ticket to Bits & Pretzels, an application-only, three-day festival that connects 5,000 founders, investors, startup enthusiasts, and all other decision-makers of the startup ecosystem. The festival takes place in a unique setting around the Oktoberfest in Munich from September 29th – October 1st, 2019 (travel & hotel not included)

    Includes:
    • 1 Set of physical cards
    • Free Myndset Companion APP (IOS)
    • Access to E-Learning Sessions
    • Ticket for the Bits & Pretzels 2019
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    Ships to Only Germany
    Limited (5 left of 5) 0 backers
    About $679
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  10. Select this reward

    Pledge €3,999 or more About $4,533

    Myndset Workshop for business

    We'll come in to talk to your team (anywhere in Germany) and we'll go through a 2-3 hour creative workshop aimed to help people break thinking patterns and become familiar with design thinking. Up to 20 people in workshop. (We'll work together to schedule the workshop between July - September 2019)

    Will be available at 6.999€ | 42% off

    Includes:
    • 5 Sets of physical cards
    • Free Myndset Companion APP (IOS)
    • Access to E-Learning Sessions
    • Workshop
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    0 backers
    About $4,533
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