Risks and challenges
We are operational and have our first production of 160 units ready to go. The risk are minimal and subject to market acceptability. All design and production cost have been made by the principals. We feel our leadership team is preeminent renowned in the market place.
Our founder and CEO Carlos Cabrera In 1996 leveraged assistance from NASA through its Space Alliance Technology Outreach Program created to assist small businesses with engineering challenges.
Our VP of Sales Dr. Mack Chapman D.B.A. brings over 30 years of fortune 500 experience leadership experience from his days a Lehman Brothers, Bache Halsey Stuart and Shields and the numerous number of successful start ups such as WIU, UOPX and AWC.
Elizabeth Sacchetti MBA is our COO she is internationally recognized leader in organizational development and has worked with organizations in the Middle East, Northern Africa, The Caribbean, South and Central America
Potential challenges: 1) Cost of raw materials rising that would force us to increase prices. 2) Competing with high-end BBQ grills 3) Economic down turn such as a recession.
Potential solutions: 1) Purchase futures contract to hedge ourselves against rising commodities we use in the manufacturing process. 2) Attend and market at BBQ and Outdoor trade shows and leverage our contacts from the tank-less water-heaters to sell to major retailers. 3) We are a niche market that will have a clientele that will be less prone to minor economic down turns.
Demand for outdoor grills and grilling accessories will increase by 3.5% on a year by year basis. Why is this the case? For one, the furnishing industry correlates strongly with the housing market. A positive trend in the housing market will lead to more homeowners purchasing outdoor décor to furnish new and remodeled homes.
Another reason for increased demand is the cost-comparison between outdoor kitchens and high-end grills. Many consumers have found fully-functional outdoor kitchens to be out of their price range and in turn, have opted for high tech grills. This allows for a compromise that facilitates outdoor dining occasions without overspending. As you may know, added home value is contingent upon property values in the surrounding community. In some cases, an outdoor kitchen may make sense from a financial standpoint.
Homeowners are not just buying outdoor grills, they are buying multiple models. Residential consumers desire multiple preparation techniques including frying and smoking. Along with options, residential consumers are creating demand for small portable grills that offer flexibility. These portable grills can be easily transporting during outings, tailgating parties, and camping.
Learn about accountability on Kickstarter