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Keep your houseplants for years! Our indoor garden kits make it radically easy to grow organic herbs at home.
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48 backers pledged £7,005 to help bring this project to life.

About

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£7,005

48

Inspiration

It all started when we were cooking dinner at home, and needed to top off our dish with some basil. We went over to our basil plant and realised that we'd forgotten to water it, again. And it had died. Again. 

We decided to build something that would need zero maintenance to grow organic herbs at home. 

  • Everything you need - With our garden kits, there are no hidden purchases. Take the kit out of the box, add water, and start growing. We've even pre-planted the seeds for you.
  • Automatic watering - The self-watering system in our gardens is perfectly timed to make sure your seeds get the amount of water they need. Built for busy people, our gardens can survive for up to three weeks with no attention from you.
  • Convenient reminders - When it is time to change the water (about once every three weeks) your garden will flash a light as a reminder.

Iteration

Our first version was made at home out of recycled plastic bottles and quite a bit of duct tape. It worked well, but wasn't very pretty to look at.

Design

Next we took the idea to a couple of designers who teach at the Royal College of Art. Over months we worked with them to find a design that would look beautiful in a tiny London flat. With our new design, you'll want to show it off.

  • Designed by the best - Our indoor garden kits were designed by a team of professors from the Royal College of Art to look gorgeous inside of a London flat. 
  • Perfect size - We built our garden kits to fit snugly inside of a London kitchen. Put yours on the window sill, and enjoy a continual supply of fresh herbs. 
  •  Customised seeds - Add some nature to your home. Choose from a selection of herbs to find the combo that best matches your cooking style.
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Functionality

Finally, we had to make sure that it worked. We made a series of prototypes and learned how to program the pump so that your plants get exactly the right amount of water. Now you can have healthy herbs, whenever you need them.

  • Organic - All of our seeds are certified organic. Of course.
  • Fresh - How 'fresh' is something that comes out of a plastic bag? Our cooking herbs are the definition of fresh - cut the leaves yourself, and taste the difference.
  • Exactly the right amount - How many times have you bought a pack of fresh herbs, only to use a tiny bit and chuck the rest? Our garden reduces the waste by delivering only the amount you need.

Production Plan

Our goal is to deliver on our promise to get the highest quality indoor gardens in your hands as soon as possible. Even though Thomas has experience managing global supply chains, we have decided to base our entire production and supply chain systems in the UK for this first batch of units. This will enable us to both maximise our ability to oversee operations and minimise the lag time in getting the gardens to you. Eliminating cross-country shipping, customs and forwarding has enabled us to reduce the production time by over a month!

The external and internal structures of the gardens are being manufactured using 3D printing technology. If these structures are the bones, then arguably the brains of our system are the electronics and the heart the organic seeds and growing medium. Nirosh has been working flat out to optimise the programme to run the units as efficiently as possible - this will be rolled out in the in-built controllers that power every unit. All components will be purchased from certified UK companies with each unit hand programmed, assembled and tested by our team in London.

We'll ship the gardens as they're assembled, and expect to be able to ship the domestic (UK) orders to arrive from late August, and international orders to arrive in September. We'll be sure to keep you updated throughout the process.

Risks and challenges

We've spent most of the last year working with our partners to mitigate as many risks as possible, yet we know there will still be hurdles along the way. We will always be transparent with our community about challenges, including these:

Ship date: We have built in extra time for the manufacturing process and are confident we will ship by the projected dates, but there is always a chance that things will take longer than planned.

Product changes: As we refine the carafe based on additional community feedback and more product testing, slight changes may be made. We'll only make changes that enhance the product experience.

Supplier coordination: We work with a variety of suppliers to source the best materials and ensure the product is developed correctly. Each supplier has its own challenges, which may affect its partners, including us.

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Support

  1. Select this reward

    Pledge £5 or more About $6

    FOUNDING MEMBER: Join the GardenIn community to receive product updates.

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  2. Select this reward

    Pledge £65 or more About $79

    BASIC GARDEN: Receive a full garden kit in grey and chrome, complete with seeds for basil, rosemary, and cilantro.

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    Ships to Only United Kingdom
    11 backers
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  3. Select this reward

    Pledge £70 or more About $85

    NEW! INTERNATIONAL GARDEN: For those planning to move in the near future, we'll customise the voltage and power point on your garden to sync with any country in the world.

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    Ships to Anywhere in the world
    0 backers
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    Pledge £85 or more About $103

    CUSTOMISED GARDEN: Choose the colour scheme that best matches your flat's décor. The kit comes along with your choice of pre-planted seeds and everything else you need to get started.

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    0 backers
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  5. Select this reward

    Pledge £105 or more About $128

    WINTER SPECIAL: Fearing for your plants in those dark UK winters? Along with a colour customised garden and your favourite seeds, receive a solar lamp to keep your plants happy in even the darkest winter.

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    2 backers
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  6. Select this reward

    Pledge £115 or more About $140

    GIFT PACK SPECIAL: Two gardens in grey and chrome and pre-planted with basil, mint, and coriander. Keep them both for yourself or give one to a friend.

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    1 backer
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  7. Select this reward

    Pledge £140 or more About $170

    INTERNATIONAL SPECIAL: Living outside of the UK? Choose the garden with your favourite colour scheme and seed combination. We'll customise the power point to fit your country's standards, and send it over. Shipping is included.

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    3 backers
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  8. Select this reward

    Pledge £275 or more About $334

    INTERNATIONAL GIFT PACK: Send two gardens anywhere in the world. We'll make them with your favourite colours and seed choices, plus add a customised power point to fit the standards in your country. Shipping is included.

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    Ships to Anywhere in the world
    0 backers
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  9. Select this reward

    Pledge £350 or more About $425

    VIP SPECIAL: Not only will you get the fully customised garden kit, but you and a guest will also be invited to our VIP launch party in September. UK shipping included.

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  10. Select this reward

    Pledge £500 or more About $608

    ULTRA VIP: Receive the fully customised garden, plus a second garden to give as a gift. Attend the intimate pre-party with our advisors and influencer network, as well as the VIP launch party in September. Enjoy a working lunch meeting with the GardenIn founding team.

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    1 backer
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  11. Reward no longer available

    Pledge £50 or more About $61

    EARLY BIRD SPECIAL: Be the first to get a full garden kit in grey and chrome, complete with seeds for basil, rosemary, and cilantro.

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    Reward no longer available 25 backers
    £

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Funding period

- (27 days)