About this project
So why are toy store shelves filled with rows and rows of doll sets that all look the same: one mom, one dad, a boy, and a girl from the same race? Unfortunately, these toys impose limitations on a child's understanding of family. MyFamilyBuilders toy-set removes these limitations and opens children's eyes to a world of possibilities.
MyFamilyBuilders is a fun and educational toy set that empowers kids to imagine freely and build thousands of possible combinations of friends and families that are as unique as they are. This toy-set also includes five card games that create "teachable-moments" for parents to help their children understand and learn that differences are something to be celebrated.
We are ready to press the green button and begin manufacturing. All we need is your help to fulfill the minimum order required by the manufacturer. We want you to be part of this journey with us so that together, we can bring the first truly diverse toy to the world. Help us get MyFamilyBuilders out of the door and into the hands of kids.
To pre-order The MyFamilyBuilders Toy-Set, support our project and pick a reward that contains The MyFamilyBuilders Toy-Set. It’s as simple as that! Once you have pledged, sit back and relax. We'll collect your shipping/fulfillment information when the project is completed.
SHIPPING: The shipping cost for your reward will be added after you select the reward you want to back. Some rewards have free shipping! You can see below if shipping is included in the reward you want to choose or not. Thank you in advance for backing us!
INTERNATIONAL SHIPPING: Orders delivered outside of the United States may be subject to taxes, import duties, and customs fees as required by the receiver’s country and are the responsibility of the recipient. Although we have no control over such charges, we will make every effort to minimize them for our backers.
- Target Age: 3-7 years old. Younger and older children can enjoy them too.
- Materials: Blocks are made of high quality, eco-friendly cypress wood with high-quality securely concealed magnets.
- Paint: Non-toxic, durable, and environmentally safe paint that exceeds all applicable lead safety standards for toys.
- Size: Wooden blocks come in 12 different sizes from 1.51" tall x 1.73" diameter to 0.98" tall x 1.30" diameter. A great way to get a sense for their size is to watch our Kickstarter video.
- Card Games: Bright, big and colorful 5.12" x 2.75" cards, perfect for little hands.
- Safety & Quality: This is our number one concern. All materials and processes used in the manufacturing of MyFamilyBuilders toy-sets exceed all applicable federal safety standards. In addition, post-production toy-sets are submitted to a CPSIA-accredited lab for certification to safety standards ASTM-F963 and EN-71.
- Toy-Set Shipping Weight: 4 lb (approx.)
MyFamilyBuilders has come a long way. We've taken the concept from a drawing and some clay to a working prototype to the final production samples in just 11 months. We want to share some pictures of our journey with you.
Over a year ago, Ez was looking for presents for his friends’ children. He just assumed he would be able to find a doll set that would resemble their multiracial family – He tried store after store, but couldn’t find a single one that even came close. Not only that, he also realized that there weren’t toys that represented families with two dads or two moms, single-parent families, or blended families. He discussed this dilemma with some friends, and together, they were inspired to do something about it. After long deliberations on design, child psychology and education, Ez came up with the idea of a wooden educational toy that would encourage young children to embrace family diversity through play. Tom, Ez's friend, thought it was a great idea and made MyFamilyBuilders happen.
A shout out to everyone who has supported and made MyFamilyBuilders what it is today! A special thank you to all the families, educators and organizations that supported us and took the time to try out our toy and share their invaluable feedback with us.
And a big thank you to FuseHouse for making our awesome Kickstarter video.
Thank you so much for taking the time to read all the way to the end!
Risks and challenges
We have built in extra time for the manufacturing process and are confident we will ship by the estimated dates. We will always be transparent and inform our backers of any potential hurdles along the way.
We've established a strong relationship and spent almost a year working with an experienced wooden toy manufacturer to mitigate as many risks as possible to ensure quality and safety controls are correctly implemented. We have already financed all tooling required for mass production and tweaked multiple iterations of production samples. Our manufacturer fully understands our product, specifications and production timeline. To minimize any potential risks we plan to supervise all the manufacturing process on site.
We have significant product development experience: Our product designer & developer has more than 8 years of experience developing and manufacturing an extensive number of products around the world.
We are ready to produce our toys at the highest level of quality and craftsmanship.
If you'd like to support us - any amount helps - head back up to the top of the page, and look for the big green 'Back This Project' button on the right-hand side.
Support this project
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