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Fun & Educational - Magnetic wooden blocks that snap together to let kids build all sorts of characters and discover family diversity.
Finally, Toys That Truly Reflect The Diversity Of Families!
Finally, Toys That Truly Reflect The Diversity Of Families!
401 backers pledged $32,154 to help bring this project to life.

About

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Finally, Toys That Truly Reflect The Diversity Of Families!

$32,154

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So why are toy store shelves filled with rows and rows of doll sets that all look the same: one mom, one dad, a boy, and a girl from the same race? Unfortunately, these toys impose limitations on a child's understanding of family. MyFamilyBuilders toy-set removes these limitations and opens children's eyes to a world of possibilities. 

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MyFamilyBuilders is a fun and educational toy set that empowers kids to imagine freely and build thousands of possible combinations of friends and families that are as unique as they are. This toy-set also includes five card games that create "teachable-moments" for parents to help their children understand and learn that differences are something to be celebrated.

The toy-set comes with 48 high quality magnetic wooden pieces...
The toy-set comes with 48 high quality magnetic wooden pieces...
...that easily snap together ( ♫Click-Clack♬ )...
...that easily snap together ( ♫Click-Clack♬ )...
...to create more than 2000 possible combinations...
...to create more than 2000 possible combinations...
...and 5 card games to help parents talk about family diversity while having fun with their kids.
...and 5 card games to help parents talk about family diversity while having fun with their kids.
                                                             
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We are ready to press the green button and begin manufacturing. All we need is your help to fulfill the minimum order required by the manufacturer. We want you to be part of this journey with us so that together, we can bring the first truly diverse toy to the world. Help us get MyFamilyBuilders out of the door and into the hands of kids.

To pre-order The MyFamilyBuilders Toy-Set, support our project and pick a reward that contains The MyFamilyBuilders Toy-Set. It’s as simple as that! Once you have pledged, sit back and relax. We'll collect your shipping/fulfillment information when the project is completed.

SHIPPING: The shipping cost for your reward will be added after you select the reward you want to back. Some rewards have free shipping! You can see below if shipping is included in the reward you want to choose or not. Thank you in advance for backing us!

                                                       

INTERNATIONAL SHIPPING: Orders delivered outside of the United States may be subject to taxes, import duties, and customs fees as required by the receiver’s country and are the responsibility of the recipient. Although we have no control over such charges, we will make every effort to minimize them for our backers.

  • Target Age: 3-7 years old. Younger and older children can enjoy them too. 
  • Materials: Blocks are made of high quality, eco-friendly cypress wood with high-quality securely concealed magnets.
  • Paint: Non-toxic, durable, and environmentally safe paint that exceeds all applicable lead safety standards for toys. 
  • Size: Wooden blocks come in 12 different sizes from 1.51" tall x 1.73" diameter to 0.98" tall x 1.30" diameter. A great way to get a sense for their size is to watch our Kickstarter video.
  • Card Games: Bright, big and colorful 5.12" x 2.75" cards, perfect for little hands.
  • Safety & Quality: This is our number one concern. All materials and processes used in the manufacturing of MyFamilyBuilders toy-sets exceed all applicable federal safety standards. In addition, post-production toy-sets are submitted to a CPSIA-accredited lab for certification to safety standards ASTM-F963 and EN-71.
  • Toy-Set Shipping Weight: 4 lb (approx.) 

MyFamilyBuilders has come a long way. We've taken the concept from a drawing and some clay to a working prototype to the final production samples in just 11 months. We want to share some pictures of our journey with you.

Our life for the past year has been so much fun! We solved design challenges, fine-tuned our product, added a big dose of love and saw our toys come to life.
Our life for the past year has been so much fun! We solved design challenges, fine-tuned our product, added a big dose of love and saw our toys come to life.

Over a year ago, Ez was looking for presents for his friends’ children. He just assumed he would be able to find a doll set that would resemble their multiracial family – He tried store after store, but couldn’t find a single one that even came close. Not only that, he also realized that there weren’t toys that represented families with two dads or two moms, single-parent families, or blended families. He discussed this dilemma with some friends, and together, they were inspired to do something about it. After long deliberations on design, child psychology and education, Ez came up with the idea of a wooden educational toy that would encourage young children to embrace family diversity through play. Tom, Ez's friend, thought it was a great idea and made MyFamilyBuilders happen.

A shout out to everyone who has supported and made MyFamilyBuilders what it is today! A special thank you to all the families, educators and organizations that supported us and took the time to try out our toy and share their invaluable feedback with us. 

And a big thank you to FuseHouse for making our awesome Kickstarter video.

Thank you so much for taking the time to read all the way to the end! 

Risks and challenges

SHIP DATE
We have built in extra time for the manufacturing process and are confident we will ship by the estimated dates. We will always be transparent and inform our backers of any potential hurdles along the way.

MANUFACTURING
We've established a strong relationship and spent almost a year working with an experienced wooden toy manufacturer to mitigate as many risks as possible to ensure quality and safety controls are correctly implemented. We have already financed all tooling required for mass production and tweaked multiple iterations of production samples. Our manufacturer fully understands our product, specifications and production timeline. To minimize any potential risks we plan to supervise all the manufacturing process on site.

EXPERIENCE
We have significant product development experience: Our product designer & developer has more than 8 years of experience developing and manufacturing an extensive number of products around the world.

We are ready to produce our toys at the highest level of quality and craftsmanship.
If you'd like to support us - any amount helps - head back up to the top of the page, and look for the big green 'Back This Project' button on the right-hand side.

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Support

  1. Select this reward

    Pledge $2 or more About $2.00

    FOUNDING MEMBER: Join the MyFamilyBuilders community to be part of the founding members list on our website and receive special updates as we continue our journey.

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    Pledge $10 or more About $10

    
PERSONALIZED THANK YOU VIDEO: We'll be sending you an exclusive video message to say thanks. Your name will also be listed on the founding members list on our website and you'll have access to updates as we continue our journey.

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    Pledge $20 or more About $20

    
FRIDGE MAGNETS: We know you like showcasing your kids' art on the fridge. We'll send you 3 fridge magnets exclusively designed for this campaign so you can show off your kids' brilliant masterpieces.

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  4. Select this reward

    Pledge $25 or more About $25

    YOUR NAME ON MyFamilyBuilders PACKAGING: To thank you for your generous support, your family name will appear on the first edition of MyFamilyBuilders packaging. You'll also receive special updates as we continue our journey.



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    Pledge $52 or more About $52

    
SUPER EARLY BIRD SPECIAL: Get one MyFamilyBuilders toy-set shipped right to your door. As an extra thank you for your early support, your family name will appear on the first edition of MyFamilyBuilders' packaging. ($110+ value)



    **SHIPPING: Please add to your pledge for US: $13 | CANADA: $36 | EVERYWHERE ELSE: $55

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    Pledge $65 or more About $65

    EARLY BIRD SPECIAL: This is it! Your very own MyFamilyBuilders toy-set shipped right to your door so you can start celebrating diversity and having fun with your kids. ($110+ value)

    **SHIPPING: Please add to your pledge for US: $13 | CANADA: $36 | EVERYWHERE ELSE: $55

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    Reward no longer available 110 backers
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  7. Select this reward

    Pledge $65 or more About $65

    DONATE A TOY-SET TO:
    OUR FAMILY COALITION.
    Give one toy-set to this amazing organization so that they can help communities and schools embrace family diversity through play. We'll send the toy-sets directly to them in your name. ($110+ value) **FREE SHIPPING

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  8. Select this reward

    Pledge $65 or more About $65

    DONATE ONE TOY-SET TO: Your favorite classroom, school, camp, or after-school program! We'll send it directly to them in your name. We'll ask you for their address once the campaign is over. ($110+ value)


    **SHIPPING: Please add to your pledge for US: $13 | CANADA: $36 | EVERYWHERE ELSE: $55

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  9. Select this reward

    Pledge $75 or more About $75

    GET ONE MyFamilyBuilders TOY-SET: This is it! Your very own MyFamilyBuilders toy-set shipped right to your door so you can start celebrating diversity and having fun with your kids. ($110+ value)

    **SHIPPING: Please add to your pledge for US: $13 | CANADA: $36 | EVERYWHERE ELSE: $55

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  10. Select this reward

    Pledge $92 or more About $92

    GET ONE MyFamilyBuilders TOY-SET + FRIDGE MAGNETS: Get one MyFamilyBuilders toy-set + three beautiful fridge magnets shipped right to your door. ($130+ value)

    **SHIPPING: Please add to your pledge for US: $13 | CANADA: $36 | EVERYWHERE ELSE: $55

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    5 backers
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  11. Select this reward

    Pledge $145 or more About $145

    GET ONE & GIVE ONE AWAY: You'll get your very own MyFamilyBuilders toy-set at home + a second set for you to give as a gift to your favorite teacher, school, or after-school program. ($220+ value)



    **SHIPPING: Please add to your pledge for US: $26 | CANADA: $76 | EVERYWHERE ELSE: $110.

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  12. Select this reward

    Pledge $218 or more About $218

    GET THREE MyFamilyBuilders TOY-SETS: You'll receive 3 MyFamilyBuilders toy-sets shipped right to your door so you can give as a gift to your family, favorite teacher, school, or after-school program. ($330+ value)

    **SHIPPING: Please add to your pledge for US: $39 | CANADA: $114 | EVERYWHERE ELSE: $165

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  13. Select this reward

    Pledge $259 or more About $259

    GET ONE MyFamilyBuilders TOY-SET + A CUP OF COFFEE OVER SKYPE: You'll receive a Skype call from the inventor of MyFamilyBuilders toy-set to talk for an hour or more about anything and everything you want related to the project.

    **SHIPPING: Please add to your pledge for US: Free | CANADA: $23 | EVERYWHERE ELSE: $43

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  14. Select this reward

    Pledge $325 or more About $325

    
SCHOOL BUNDLE - A
    Your school will receive 5 MyFamilyBuilders toy-sets shipped right to its door. As an extra thank you, your school's name will appear on the first edition of MyFamilyBuilders packaging. ($550+ value)

    **SHIPPING: Please add to your pledge for US: $65

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    Pledge $599 or more About $599

    
SCHOOL BUNDLE - B
    Your school will receive 10 MyFamilyBuilders toy-sets shipped right to its door. As an extra thank you, your school's name will appear on the first edition of MyFamilyBuilders packaging. ($1100+ value)



    **SHIPPING: Please add to your pledge for US: $130

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  16. Select this reward

    Pledge $650 or more About $650

    TOY-SET + 
CUSTOM MyFamilyBuilders ARTWORK: You'll receive your very own MyFamilyBuilders toy-set + one fine art print of a MyFamilyBuilders version of your family based on a photo you will provide (6 family members max).

    The print will be up to 16" x 20" and signed by Ez the creator of MyFamilyBuilders. You'll also receive a high-resolution file of the custom artwork so you can use it anyway you want and print it as many time as you'd like.

    **FREE SHIPPING IN THE USA

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Funding period

- (31 days)