"Your product is terrific. There is huge potential in teaching children to think like entrepreneurs. And how needed it is these days! MyCareerLauncher will help form linkages among parents and educators - and engage grandparents as well. I love the approach!"
Camila is a plucky kid in the Career Launcher Crew. When the price of admission on the Ferris Wheel is more than the lint in her pockets, she decides to start a business. What happens when her buddy Jaden opens a competing cookie stall? And are those dark clouds on the horizon going to rain out their fun?
With charming, multicultural characters drawn by the acclaimed UK children's illustrator Lizzy Duncan (Tollins, Harper Collins) and simple prose tailored to Pre-K imaginations, Camila's Lemonade Stand is a first introduction to the concepts of entrepreneurship.
Among the principles this book teaches are the need to dream big and embrace failure – both of which seem in short supply. "The MyCareerLauncher Crew are not afraid to take risks and make mistakes,” says Lizzy. “If we can fail at something and learn from it then we gain confidence in who we are and what we can offer the world. I believe that MCL will give students their own springboard of self belief so they can achieve anything they set their mind to!"
More than a wonderful story, Camila's Lemonade Stand is also the first step of an ambitious goal: a comprehensive line of career guides that begin at Pre-K and extend all the way to the University level. Please feel very welcome to visit our website to learn more about the long-term MyCareerLauncher plan.
But for now, every journey of a thousand miles begins with a single step. And we are thrilled to be stepping out into the world of Pre-K with Camila and the rest of the Career Launcher Crew.
Camila's Lemonade Stand is already drafted as an eBook and 32-page print children's picture book. It all started with Brian and Terri Cunningham, proud grandparents of 23 grandkids! They were dismayed by the growing disconnect between the classroom and jobs in the real world. My Career Launcher - a fun and relevant way to get kids informed and enthused about in-demand careers - was born. They called on their friend Giles... who got in touch with his cousin Lizzy... Claire was met at a party... and the rest is history. Research began on two fronts - academic research on careers and how kids learn, and creative research on what kids love to read - and converged in this first book on entrepreneurship for Pre-K minds.
We've been working on Camila's Lemonade Stand for close to a year, and it's time for her to spread her wings and fly. We've got some great rewards for backers of the project! You can chose between a copy of the eBook (we'll do our best to get it to you in whatever format you read eBooks); a Softcover prototype; a hi-res jpeg of your favorite character; a T-Shirt in a full range of youth and adult sizes featuring your choice of characters from the Career Launcher Crew; a limited-edition print of the Career Launcher Crew, signed by illustrator Lizzy Duncan. And if you can't decide, Executive Producers at the $1,000 level receive all of the above - plus your name in the book credits!
It's a book we'd love to be able to offer in many formats, so all kids can enjoy them, no matter how doting grandma and granddad like to share stories with their kiddos. So we've already got our eye on our stretch goals:
Initial Goal - eBook - $5,000 - GOAL MET!!!
eBooks are the simplest format to produce and distribute, and Children's eBooks are one of the fastest-growing segments of book publication and sales. This is the logical place for us to start. We won't bore you with all of the technical nuts & bolts involved in art development and file conversion... needless to say, it's a lot of work and takes a team. $5,000 helps defray these up-front costs.
THANK YOU BACKERS FOR HELPING US REACH OUR INITIAL GOAL IN JUST 10 DAYS!
Stretch Goal #1 - Softcover - $10,000
Thanks to the incredible advancements in Print-On-Demand (POD) in the last several years, producing a high-quality softcover book is possible for a reasonable cost. But can we use those same eBook files and just hit print? Of course not! When is technology ever that easy?? The additional $5,000 helps cover the costs associated with having to essentially start from scratch to produce the softcover version.
Stretch Goal #2 - Hardcover - $20,000
It may get there eventually, but as of today POD technology does not extend to quality hardcover books. This means we have high up-front costs to do a full print run in hardcover, and we have to manage that inventory. But, if the demand is there, we would love to see a beautiful hardcover version of Camila's Lemonade Stand.
We have ideas for a full book series, covering 6 different career orbits. More details on that as our stretch goals are met!
Still with us? We'd love to share a bit more about what MyCareerLauncher is all about. Our motto is: Discover a path where your passions can shine!
Our career path premise starts with the idea of career orbits, groups of careers that require complementary combinations of Thinking, Relating, and Making & Moving skills. Every person has unique aptitudes and passions, and our goals is help kids navigate the complex career landscape to find the job where they can shine. For the Pre-K level, we've simplified this down to 6 key career orbits, covering the range from Agriculture and Art, to Engineering and Entrepreneurship.
Our research on Entrepreneurship has identified 10 qualities of successful entrepreneurs. Kids who are passionate about these principles - just like Camila! - may grow into tomorrow's mavens and moguls!
1. Dream Big | 2. Serve People | 3. Be Resourceful | 4. Value Teamwork | 5. Embrace Failure | 6. Stay Focused | 7. Think Holistically | 8. Question Everything | 9. Embrace the Unexpected | 10. Never Give Up!
A great whitepaper on these topics and more information on MyCareerLauncher research available on the website.
A priority for the series, whether our reader is 4 or 20, is to spark imaginative dialogue with a mentor. For the Pre-K series, this means open-ended questions at the end of each book to get those creative juices flowing. This is a sample page from Camila's Lemonade Stand, with questions on core principles of entrepreneurship: An idea that meets a need, Location, Helpers, Preparation, and Imaginative problem-solving.
Want to keep up with the latest at MyCareerLauncher? Please do check in with us often at MyCareerLauncher.com!
A lot of people have gotten so excited about Camila and the MyCareerLauncher concept that they've been willing to effectively donate their expertise as we've built out the idea. We dream of a future where MCL is a bona fide modern publisher. Today we're a group of hardworking, intrepid dreamers. Meet the MyCareerLauncher Team:
Adam: our Analyst with an MBA, Adam keeps an eye on the competitive landscape.
Anne Mary: our Legal Aide on her way to her JD, Anne Mary dots our i's and crosses our t's.
Bethany: our Publishing Director with a CFA, Bethany navigates the new world of publishing.
Brian: our fearless CEO, Brian brings the experience of successful business - and successfully raising 23 grandkids!
Claire: our Research Director with a PhD, Claire keeps abreast of the latest research in how kids learn and choose career paths.
Craig: our CFO and a CPA, Craig keeps track of the numbers.
Giles: our intrepid COO, Giles keeps us all on track (it's like herding cats!).
Lizzy: our Creative Director, Lizzy has given life to Camila and her friends through her beautiful illustrations.
Nina: our very own team yogi, Nina helps us to keep calm and carry on!
Rosalie: Rosalie's invaluable experience fundraising and on stage has helped MCL craft a clear message.
Terri: the real brains behind the whole operation, as our CEO's wife Terri's job is to keep an eye on Brian!
We're so thrilled we've piqued your imagination with the big MyCareerLauncher ideas for kids. Come join the fun today and pre-order your copy of our first book Camila's Lemonade Stand, right here on Kickstarter!
Join with us today, and discover a path where your passions can shine!
Risks and challenges
While we have big ambitious plans, we've tried to mitigate the risk by starting small and scaling up as we go. A big team is required to publish a great children's book, and a lot of the steps are sequential. If we lose any of our creative talent, time would be needed to find a suitable replacement. The technology seems to change on not a daily, but an hourly basis - formatting can become a time-consuming nightmare! We don't control distribution platforms like Amazon, Play, or iTunes, and since the whole publishing industry is suffering tectonic shifts, the landscape could totally change between now and our release date. BUT! We're flexible, adaptable, creative, and tenacious. We're confident we're up to the challenge of the obstacles that may get in our way. Just like the kids in the Career Launcher Crew, the folks behind My Career Launcher never give up!Learn about accountability on Kickstarter
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