Funding Canceled Funding for this project was canceled by the project creator on April 9, 2013.
Photo-main
Play
00:00
00:00

Mutineer Magazine is creating DRINK CAREERS 101, a printed how-to guide to getting a job in the beverage industry.

Drink Careers 101: How To Get A Job In the Beverage Industry

We are creating a printed how-to guide dedicated to helping students pursue a career in the beverage industry, covering job opportunities working with: wine, beer, spirits, coffee, tea, and soda.

This comprehensive guide will explore:
• Insights, and resources for securing employment in the beverage industry
• A wide range of beverage professions in full detail
• Information on education and certification options
• Current industry trends
• Interviews with beverage industry professionals, many of whom are already involved with this project

What your investment goes towards:

All of the work for this printed guide will be done in-house, with Mutineer Magazine’s seasoned editorial and design teams handling production. We will be working with the printing company that we have worked with for the last five years, at Mutineer Magazine. 

Below is a breakdown of what it will cost to produce this Guide:

• Print and manufacturing costs (Prepress, press, ink, perfect binding, mail sorting services, etc.) 
• Price of paper
• Mailing and freight costs
• Editorial costs
• Photography costs
• Imagery and design costs

Other items that come out of our budget are:

• Fees required to process Kickstarter funds through Amazon Payments
• Kickstarter's percentage of funds raised
• Fulfillment of rewards


Why this project should be funded:

The drive and cultural mission of Mutineer Magazine is: “To share the modern fine beverage experience with the millennial generation while supporting and celebrating fine beverage culture in an artistically inspired way.” This project represents what we feel is the most compelling opportunity to achieve that mission, and to do so in such a creative way makes it all the more exciting.

We have done extensive research on the state of employment in America, with an emphasis on college-educated millennials, to determine a demand and need for our Drink Careers 101 printed guide. Many recent graduates are burdened with large amounts of student debt and are finding it increasingly difficult to secure quality employment after leaving school.

Beverage careers represent a largely overlooked employment solution for millennial college graduates. It is one of only a few industries that has experienced consistent growth during the recent recession, and one that offers a diverse range of amazing and creative career options for qualified college graduates entering the workforce.

Unless you have a personal interest or connection to the beverage industry, it is extremely difficult to be aware of beverage careers and academically prepare to compete for those opportunities, especially with many college undergraduates being under the legal drinking age when they begin their studies and select their major. Furthermore, the beverage industry – particularly the wine sector – is traditionally exclusive, making it inaccessible to women and minority students and creating yet another barrier for college students who might otherwise consider a beverage career.

Our Drink Careers 101 printed guide is the perfect solution to educate and inspire millennials in a creative and practical way about the many exciting professional opportunities in the beverage industry.

Click here to see the full trend analysis.

Click here to meet our advisory board.

Check out Drink Careers 101 on Facebook and Twitter.

Examples of included careers:

  • Winemaker
  • Brewer
  • Distiller
  • Laboratory Technician
  • Viticulturalist
  • Packaging
  • Beverage Director
  • Sommelier
  • Bartender/Mixologist
  • Tasting Room Manager
  • Spirits Producer
  • Beer Producer
  • Wine Producer
  • Importer
  • Distributor
  • On-Premise Entrepreneur
  • Off-Premise Entrepreneur
  • Beverage Tourism
  • Online Entrepreneur
  • Sales
  • Technology
  • Brand Ambassador
  • Marketing
  • Writer
  • Personality
  • Educator
  • Public Relations
  • Wine Club Manager
  • Social Media Manager
  • Coffee Roaster
  • Event Production & Marketing

When will the project be fulfilled?

The Drink Careers 101 Guide will be released in fall of 2013.

Why are we raising funds via Kickstarter for this project?

We are a small, independent media company trying to make big changes with this grassroots campaign. Kickstarter is the vehicle that lets both industry professionals and students get involved with Drink Careers 101 in a meaningful way.

For those of you in the industry, you know this project is bigger than Mutineer Magazine. You have firsthand experience with why this industry is so amazing, but more importantly, you see the enormous potential we have for the future. We believe that the full creative power of this project can only be realized through inspired collaboration with you, the beverage industry and culture that we so humbly serve.

For those of you who are students or just getting your feet wet with drink careers, you are the absolute future of the industry. We believe that this guide will be the path that so many of you are looking for, and we invite you to start that journey today. Your backing, no matter how small, will bring this project to life.

To all our amazing supporters out there, we want you to have a vested interest in this project, because it's as much yours as it is ours. Whether you're a student with a knack for beverages or a marketer working in PR for a large spirits brand, we need your backing and belief in this project to make it a success!

What will we do with any excess funds raised?

Funds that are raised beyond our goal will be used to strengthen each aspect of the project – from expanding the guide to increasing its distribution – and ensure that this project is as successful and impactful as possible. The more we raise, the more we can bring this project to life in the most creative way imaginable.

What is Mutineer Magazine?

Mutineer Magazine is a nationally distributed publication covering beverage culture with an emphasis on wine, beer and spirits, while also covering coffee, tea, soda, water, juice and other delicious beverages. Released in July of 2008, the 44-page magazine quickly doubled in size and grew to achieve national status with its fifth issue. As informative as it is approachable, Mutineer Magazine wants to change the way you read about fine beverages.

Who are the Mutineers?

Team Mutineer is made up of a group of mildly insane, yet insanely creative individuals who regularly geek out over things like barrel aged bitters, and have a deep desire to express the amazingness of beverage culture through creative mediums. We are dedicated to being champions of beverage culture, and those within it. In order to do this, we need to take an active hand in the enrichment and growth of the industry, which is why we believe the Drink Careers 101 guide needs to be brought to life.

Push Goals

What do you get if we exceed our goal? 

If we exceed our goal by $50,000

Mutineer Creative Director Julie Hadjinian will create a special, screen printed poster for all backers that contribute at least $50.

If we exceed our goal by $100,000

We will create an iPad version of the Drink Careers 101 Guide, which all contributors will have access to.

Risks and challenges Learn about accountability on Kickstarter

We have an experienced production team, work with a reliable printing company, and have access to Mutineer’s extensive beverage industry and culture network. The biggest potential risk with this project is its innovation. While the topic of beverage careers has been previously addressed throughout books and job-posting websites, it has never been explored in such a comprehensive, inclusive and ambitious way; and achieving a high level of connection and collaboration with the beverage industry and culture is crucial to this project realizing its full creative potential.

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

Ask a question
74
Backers
$4,523
pledged of $45,000 goal
  • Pledge $1 or more
    You selected

    0 backers

    "The High-five"-Thank you for supporting Drink Careers 101!

    Estimated delivery:
  • Pledge $5 or more
    You selected

    3 backers

    "The Wink" - An enormous thank you from the bottom of our mutinous hearts.

    Estimated delivery:
  • Pledge $25 or more
    You selected

    37 backers

    "The Karma Booster" - An enormous thank you from the bottom of our mutinous hearts, AND your very own copy of the Drink Careers 101 Guide.

    Estimated delivery:
    Ships within the US only
  • Pledge $50 or more
    You selected

    18 backers

    "The Morale Booster" - This level includes everything from "The Karma Booster" reward, PLUS we will include your name or company name on a special thank-you page to be featured in the Drink Careers 101 Guide. You will also receive a Drink Careers 101 thank-you card on Mutineer stationary signed by the Mutineer team.

    Estimated delivery:
    Ships within the US only
  • Pledge $75 or more
    You selected

    3 backers

    "The Cheerleader" - This level includes everything from "The Morale Booster" reward, PLUS: A Drink Careers 101 limited edition sticker three-pack designed by Mutineer Creative Director Julie Hadjinian.

    Estimated delivery:
    Ships within the US only
  • Pledge $125 or more
    You selected

    4 backers Limited (96 left of 100)

    "The Trendsetter" - This level includes everything from "The Cheerleader" reward, PLUS: A Drink Careers 101 limited edition screen printed 11x17 poster designed by Mutineer Creative Director Julie Hadjinian.

    Estimated delivery:
    Ships within the US only
  • Pledge $200 or more
    You selected

    0 backers Limited (60 left of 60)

    "The Pathfinder" - This level includes everything from "The Trendsetter" reward, PLUS: A Drink Careers 101 limited edition screen printed t-shirt designed by Mutineer Creative Director Julie Hadjinian.

    Estimated delivery:
    Ships within the US only
  • Pledge $300 or more
    You selected

    2 backers Limited (38 left of 40)

    "The Trailblazer" - In this package your company name and Twitter handle will be recognized in a special thank-you page in the Drink Careers 101 Guide. Companies will also receive recognition in a blog post on the Mutineer Magazine blog highlighting their company and contribution. Your company's name and Twitter handle will also appear on the backer page of the Drink Careers 101 project website. You will also receive 2 copies of the Drink Careers 101 Guide.

    Estimated delivery:
    Ships within the US only
  • Pledge $750 or more
    You selected

    1 backer Limited (19 left of 20)

    "The Benchmark" - In this package you will receive everything from "The Trailblazer" reward, PLUS: Your company's logo will be displayed on the Drink Careers 101 website. Your logo will also be included in the Drink Careers 101 Guide in recognition of your contribution.

    Estimated delivery:
    Ships within the US only
  • Pledge $1,500 or more
    You selected

    0 backers Limited (20 left of 20)

    "The People's Champion" - In this package you will receive everything from "The Benchmark" reward, PLUS: Your company will have the opportunity to place a half-page advertisement* in the Drink Careers 101 Guide (1st Edition only). Your company will also receive an additional 3 copies of the Drink Careers 101 Guide, so you’ll receive a total of 5 copies. * Terms & conditions apply. Please e-mail erinj@mutineermagazine.com for details and artwork specifications.

    Estimated delivery:
    Ships within the US only
  • Pledge $2,500 or more
    You selected

    0 backers Limited (10 left of 10)

    "The Baller" - In this package you will receive everything from "The Benchmark" reward, PLUS: The position of your company's logo will be upgraded to a premium visibility spot in the Drink Careers 101 Guide in recognition of your contribution. Your company will have the opportunity to place a full-page advertisement* in the Drink Careers 101 Guide (1st Edition only). Your company will also receive an additional 3 copies of the Drink Careers 101 Guide, so you’ll receive a total of 5 copies. * Terms & conditions apply. Please e-mail erinj@mutineermagazine.com for details and artwork specifications.

    Estimated delivery:
    Ships within the US only
  • Pledge $3,500 or more
    You selected

    0 backers Limited (10 left of 10)

    "The Scholar" - In this package you will receive everything from "The Benchmark" reward, PLUS: Mutineer President Alan Kropf will come to your region and give the Drink Careers 101 spoken presentation*. Your company will also receive an additional 3 copies of the Drink Careers 101 Guide, so you’ll receive a total of 5 copies. *Travel expenses are included with your contribution, though you are responsible for organizing the event, acquiring a venue, and venue fees. Please contact erinj@mutineermagazine.com for details.

    Estimated delivery:
    Ships within the US only
  • Pledge $5,000 or more
    You selected

    0 backers Limited (6 left of 6)

    "The Hero" - In this package you will receive everything from "The Baller" reward, PLUS: Mutineer President Alan Kropf will come to your region and give the Drink Careers 101 spoken presentation*. Your company will also receive an additional 5 copies of the Drink Careers 101 Guide, so you’ll receive a total of 10 copies. *Travel expenses are included with your contribution, though you are responsible for organizing the event, acquiring a venue, and venue fees. Please contact erinj@mutineermagazine.com for details.

    Estimated delivery:
    Ships within the US only
  • Pledge $7,500 or more
    You selected

    0 backers Limited (6 left of 6)

    "The Patron" - In this package you will receive everything from "The Hero" reward, PLUS: The position of your company's logo will be upgraded to a top-level visibility spot in the Drink Careers 101 Guide in recognition of your contribution. The placement of your full-page advertisement will be upgraded to a premium position in the front 25% of the Drink Careers 101 Guide.

    Estimated delivery:
    Ships within the US only
  • Pledge $10,000 or more
    You selected

    0 backers Limited (1 left of 1)

    "The 1st Benefactor" - In this package you will receive everything from "The Patron" reward, PLUS: The placement of your full-page advertisement will be upgraded to the back cover position of the Drink Careers 101 Guide.

    Estimated delivery:
    Ships within the US only
  • Pledge $10,000 or more
    You selected

    0 backers Limited (1 left of 1)

    "The 2nd Benefactor" - In this package you will receive everything from "The Patron" reward, PLUS: The placement of your full-page advertisement will be upgraded to the inside back cover position of Drink Careers 101 guide.

    Estimated delivery:
    Ships within the US only
  • Pledge $10,000 or more
    You selected

    0 backers Limited (1 left of 1)

    "The 3rd Benefactor" - In this package you will receive everything from "The Patron" reward, PLUS: The placement of your full-page advertisement will be upgraded to the inside front cover position of Drink Careers 101 guide.

    Estimated delivery:
    Ships within the US only
Funding period

- (60 days)