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$749
pledged of $9,000pledged of $9,000 goal
41
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Tue, January 7 2014 2:04 PM UTC +00:00
mustbkarmaBy mustbkarma
First created
mustbkarmaBy mustbkarma
First created
$749
pledged of $9,000pledged of $9,000 goal
41
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Tue, January 7 2014 2:04 PM UTC +00:00

About

www.mustbkarma.com                              www.facebook.com/mustbkarma

mustbkarma is a brand devoted to promoting a positive lifestyle through our merchandise such as apparel, jewelry, accessories and more.Our motto is "Think good thoughts. Do good deeds."

In 2009, on a trip to India with our daughters, we saw the reality of being born a girl in India and the unique challenges that faced these young girls from the moment they are conceived and at every moment of their existence. The difference between the comforts and opportunities our daughters had and the lack thereof for these girls was staggering. In the land of karma, these differences could be simply written off as “it must be their karma”but we felt it was our karma to be there at that moment, to witness the life unfold and to realize that karma is to right a wrong, not to merely observe it. We were determined to do something about what we had witnessed and to make a difference by helping girls like the ones we met that day.

Since then, we have had many experiences in the efforts to help. We have collected funds for a school for tribal kids in India so they could purchase school supplies and toys. We also supported a private orphanage in Madras which has adopted “unwanted girls”, often with special needs. 

But we wanted to do more and we wanted to promote the kind of thinking that encourages us to be "bigger" than we think we are.

We created the brand, mustbkarma with that in mind. The first illustrations, "Love", "Care", "Connect", "Peace" and "Transcend," were designed by our daughters, Anita, at age 9 and Leena at age 12.We decided to start our product line by creating t-shirts with unique designs and positive messages that show you can look at life optimistically while making a difference.

We wanted to create a brand that would promote building good karma through good deeds: "opportunities for doing good are limitless" was our new mantra. And we wanted to use a part of our sales to help more girls.

We hope that through education and support our brand can help in raising generations of wise, independent and strong women. We chose She's the First as our partner in making a difference  (www.shesthefirst.org).

With many projects in the works we are excited about mustbkarma's future. We hope you join us in our mission to inspire and encourage through our brand.

We have printed the first 9 designs, made many marketing efforts and are getting a lot of positive feedback. But, of course, as a new business we need funding to print many more of our designs, expand into sweatshirts, fun yoga clothes, pets apparel, and accessories. Everything is setup and running smoothly: we come up with ideas which are drawn by professional artists and then printed – all we need is your help!

We hope to share some good karma!

Risks and challenges

All processes are in place: from design to fulfillment. We are a small operation right now but we have prepared and planned for the future when we have a large order volume.
1. We have a number of excited artists who love to work with us
2. We have a great reliable printer that doesn't just print our t-shirts but is involved in almost every other process
3. We fulfill our orders ourselves right now but have a fulfillment center lined up for the future
4. We are going to festivals and fairs all year round and will need to print more t-shirts for that
5. We are collaborating with different charities because we believe in giving back.
6. Btw, we print our own labels on these t-shirts - so it's OUR brand all the way!

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Support

  1. Select this reward

    Pledge $5 or more About $5

    mustBkarma desktop background

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    Pledge $10 or more About $10

    Silicone bracelet with mustBkarma logo

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  3. Select this reward

    Pledge $35 or more About $35

    One of our t-shirts - your choice and what we got in stock. You and/or your business will be mentioned on our facebook site where we have over 2000 fans!

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  4. Select this reward

    Pledge $50 or more About $50

    TWO t-shirts and you and/or your business will be mentioned on our facebook site where we have over 2000 fans!

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  5. Select this reward

    Pledge $100 or more About $100

    Once our project is funded, we will print the long anticipated Evolution t-shirt. You will be one of the first ones to get it!

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Funding period

- (36 days)