Funded! This project was successfully funded on December 12.

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Profiling dads from all walks of life to create a snapshot of contemporary fatherhood.

PrettyRadForADad.com

We've been truly humbled by the support for this project. 
Feel free to send us an email to prettyradproject@gmail.com

Three mates from high school. Three kids. No guidebook.

A digital media expert, a fatherhood academic and a filmmaker have joined forces to create a space for men to explore contemporary fatherhood.

With your support, we will:

1. Produce a documentary profiling a diverse group of engaged dads as they navigate the uncharted terrain of raising children in today's world

2. Create an online space for the documentary and the conversations it generates

So, what will the film be about?

Let's face it... being a dad ain’t what it used to be.

via Awkward Family Photos
via Awkward Family Photos

Fatherhood has changed pretty dramatically over the last 40 or so years.

The stereotype of the emotionally absent breadwinner and disciplinarian are out, and many men are embracing the opportunity to be more involved in the lives of their kids. This is good for men, good for women, and great for kids.

But it’s also a massive challenge. The reconfiguration of accepted family roles and responsibilities has left a vacuum with no obvious ideal rising to take its place. Men have been left to come up with their own models of parenthood. They know they’re going to do things differently to their grandfathers, they’re pretty sure their father’s generation didn’t get it quite right, but how to proceed? There’s a glut of competing images and ideals about what it means to be good father and partner in today’s world and none leap forward to inspire.

via Google
via Google

In recent years there has been much talk about the 'new father': the man who changes nappies, talks about his feelings, and doesn't refer to caring for his own kids as 'babysitting'. It’s great, and important, that people are interested in this discussion.

Too often however, media portrayals of engaged dads are tinged with a hint of mockery or derision, as if a man using a baby carrier constitutes the punchline of a joke. There’s a bunch of good advice out there for fathers, especially those who are struggling to cope with the demands of parenting, but this literature often simply speaks to very practical problems. At its worst, fathering advice is so basic and based on such gendered clichés that it can only be seen as patronising.

There are all kinds of dads and all kinds of issues that get short shrift in either the mainstream media or in the parenting literature. The barista who opens a café his kids can hang out in. The musician whose art was transformed by the arrival of his child. The young dad who’s coping well but just doesn’t have anyone his age with whom to share his experiences. The gay dad thoughtfully negotiating a unique parenting environment for his kids. The man struggling to be different to his own father; to be better for his children. The dad who has to cram all of his love into every-second- weekend.

Our film is about these dads.

Isn't there already a space for dads to be rad?

Not really. That's exactly why we're doing this. We've looked and nothing speaks our language.

There are some fantastic blogs and a host of parenting books, but where can men who are already convinced that it’s important to be creatively engaged in their kid’s lives go to share and explore the joys and frustrations and triumphs and failures that comprise contemporary fatherhood? Where can they go to be inspired by fathers who are living big lives and taking their kids along for the ride? Where is the community of men working together to reinvent this wonderful and crazy-hard thing that is fatherhood? We badly need a space where thoughtful, loving and creative fathers can share, learn and be inspired.

How will the money be used?

Making a film is rarely easy... or cheap.

But we are three professionals with good contacts, a bunch of big project experience and plenty of enthusiasm. Our links across the media, film, research and human service sectors will enable us to keep production costs to a minimum.

Your money will be used in the following ways:

If we raise $20,000

$20k will create a short documentary and a simple online space. It will cover equipment hire, some travel costs to find the best stories of engaged dads around the country and a small amount for website development.

If we raise $30,000

$30k will turn our short documentary into a much more detailed exploration—both on film and online—with more fathers profiled and our award winning journalists writing insightful content around relevant topics raised by the documentary. It will also allow us to share the film with a much wider audience!

If we raise $50,000

Anything over 50k is a game changer. We've got big ideas for film AND online. We’ve been speaking to people in the sector, and with the right capital, we believe this project can make a real splash. Regardless of the medium, we're talking about creating a wave of conversation to support the film, and most importantly deliver a high quality product aiming to inspire Dads and positively impact the lives of kids around the world.

The team.

MURRAY GALBRAITH | CREATIVE DIRECTOR

Murray approaches life with a unique blend of strategic vision and raw creative energy.

His past projects include running a clothing company, several tech startups, the award winning campaign Roadtrip Forever and chipping his tooth while doing a backflip in the dark.

In between freelance projects, you'll usually find him bouncing on the bed with his 2 year old son.

RHYS PRICE-ROBERTSON | ACADEMIC

Rhys brings some academic rigour to the team, having spent over five years researching parenting and family life.

He has published on fatherhood and masculinity in international journals, in government reports, and on popular websites such as The Conversation, The Punch and XY Online. He has also worked as a nurse in the aged care and mental health sectors, and as an intern in the Ethics and Health Department of the World Health Organization in Geneva.

He is currently attempting to juggle being a rad dad for Sidney, being a decent partner for beautiful Amy, and a completing a PhD exploring the experiences of fathers with serious mental illness.

Check out some of Rhys’s writing here: http://www.researchgate.net/profile/Rhys_Price-Robertson

NICK BUTERA | FILMMAKER

Nick brings the film making and NGO experience to Pretty Rad for a Dad.

Nick’s drama films have won awards at Tropfest and St Kilda Film Festivals. His documentary films have been commissioned by the Australian Red Cross and Involvement Volunteers International.

For the past 10 years Nick has worked across numerous NGO’s building campaigns for children and families. He currently coordinates Australia’s National day to celebrate indigenous children.

He’s daughter Elena is 13 months old. She is easily the smartest and most beautiful little girl he has ever met.

Check out some of Nick’s films here:

Perpetua

Drought

National Aboriginal Children’s Day TVC

The rewards

Adult T-Shirt
Adult T-Shirt
Kids T-Shirt
Kids T-Shirt
Adult Hoodie
Adult Hoodie

 Huge thanks to our good friend @HowquaMusic for supplying the music on the video above. This dude is gonna be a megastar so grab a copy!

Risks and challenges Learn about accountability on Kickstarter

Where do we start?

We could accidentally delete all the footage.
The weather might suck.
The Dads might not open up about themselves or their kids might ruin the best shot of the whole movie.
There might not be enough coffee.
Our director might break his leg on the first day of shooting.
Your t-shirts might not arrive in time for Christmas.

We are doing everything in our power to reduce the inherent risk of this project, but it's all totally possible.

Every big project presents its own unique challenges, but that's exactly why we've chosen Kickstarter to launch this idea. We could have approached a television network with this concept, but the Kickstarter community is the ultimate platform for supporting big, crazy ideas. We’re proud to add our name to the list of people always looking for bigger cliffs to jump off.

If you've made it this far and you're thinking about getting behind Pretty Rad For A Dad, thank you. Clearly, you believe that good ideas are worth supporting and it's time the world heard from some seriously rad Dads.

FAQ

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  • Pledge $15 or more
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    A beautifully-designed digital book featuring behind the scenes photos, custom typography and stylised photos of our amazing backers (and their kids)!

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    73 backers

    Exclusive to Kickstarter! A digital copy of the final film, a full month before the rest of the world sees it. Plus a beautifully designed e-book (See Reward #1)

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    47 backers

    Kids (or) Adult T-Shirt PLUS a digital copy of the film PLUS a beautifully designed e-book. (We aim to get you the t-shirt by Christmas, but the film will take a bit longer - sorry!)

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    34 backers

    Adult hoodie with Pretty Rad For A Dad logo PLUS a digital copy of the film PLUS a beautifully designed e-book. (We aim to get you the hoodie by Christmas, but the film will take a bit longer!)

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    Melbourne street art tour just for dads! With thanks to our awesome friends at Culture Mamas, this is the perfect Christmas gift for the new dad in your life. On this pram-friendly Street Art Walking Tour, Dads will learn about the street art scene in the CBD from established artists. Guests of the tour learn about the technical aspects involved in spray painting, stencil art and paste-ups, the social and political aspects in the work and the significant role artists have had in making Melbourne one of the most important destinations in the world for Street Art. You even get a tinnie and some chips at the end! All that on Saturday January 18, PLUS a digital copy of the film when it's released PLUS a Pretty Rad For A Dad t-shirt just in time for Christmas!

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    **SUPER AWESOME SUPPORTERS PACK!** Have your name etched into history as a 'Kickstarter Co-Producer' in the film credits PLUS a ticket to the red carpet premiere in Melbourne PLUS a rad T-shirt or hoodie PLUS a beautifully designed e-book

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    **THE RAD PRODUCER PACK** As well as x2 tickets to the film premiere, PLUS a t-shirt (or hoodie) and the e-book, you'll get a super limited opportunity to have your photograph included in the film credits. It might be just your smiling face, a few friends or your entire family... We want to proudly show off our biggest supporters! *Australian backers can also request to be professionally photographed by Murray Galbraith.

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    By popular demand: **THE RAD PRODUCER PACK, ROUND TWO** 2 x tickets to the film premiere, plus a t-shirt, the e-book and a first-release copy of the DVD!

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    **THE PRETTY RAD PRODUCER PACK** Ok, so you weren't as quick as the others, but we've still got an incredible supporters pack just for you. You'll receive x2 tickets to the film premiere in Melbourne, PLUS x2 t-shirts (kids/adults), digital copy of the film and the e-book AND you'll get a super limited opportunity to have your photograph included in the film credits. It might be just your smiling face, a few friends or your entire family... We want to proudly show off our biggest supporters!

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    Join the cast and crew on the awesome Founding Father’s Beer Tour! Expand your passion and your palate with beer expert and founder of Melbourne's Good Beer Week, Miro Bellini on a tasty tour of Melbourne's famous Mountain Goat Brewery. PLUS the e-book, PLUS a copy of the Pretty Rad For A Dad DVD PLUS a sweet t-shirt!

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    12 backers

    Have your name etched into history as an Associate Producer in the film credits PLUS a one-off signed print from the film PLUS x2 tickets to the red carpet premiere in Melbourne PLUS a x2 t-shirts, a hoodie and a bunch of other cool stuff.

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    **LOCALS ONLY LIMITED EDITION PACK** Have your name etched into history as a 'Kickstarter Associate Producer' in the film credits PLUS x2 Tickets to the red carpet premiere in Melbourne PLUS exclusive dinner & drinks with the cast and crew of Pretty Rad For A Dad at Melbourne's own Honey Bar & Restaurant in South Melbourne. PLUS a bunch of t-shirts, a hoodie and a bunch of other cool stuff.

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    Wow... You're in Grand Daddy territory! Did anyone ever tell you that you were beautiful? Well it’s true! We appreciate your support so much you’ll get everything from the 'Rad Producer Pack' PLUS we’ll feature a special clip of your good self in the documentary. No joke - You're in the movie, baby!

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    Hello, Mr Spielberg! You're now an official Executive Producer. We knew you'd make it. It’s obvious by your strength and stealthiness. We appreciate your support so much you’ll get everything from the 'Rad Producer Pack' PLUS a one-off signed print from the film and your name up in lights!

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    Meet the producers! Start the conversation in person: we'll attend your private screening (Victoria only) or Skype in (Australia-wide) for a Q&A session after your viewing. We'll provide a copy of the DVD or a digital download.

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    Wow. We’re speechless. Seriously. You’re like an actual father to us now. We don’t know how to thank you, but to start with lets go with everything you see above PLUS we’ll fly to YOUR home town to screen the film for YOUR friends and family. PLUS we’ll make a special dedication to you at the START of the Documentary. PS - We love you. Seriously.

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Funding period

- (30 days)