About this project
A special Thank You to all of our backers! You guys are the true founders of the Mr. Davis brand. We couldn’t have done it without you.
Our Kickstarter campaign is over, but you can still purchase Mr. Davis product, receive updates on new product developments and information regarding our Membership Program that is rolling out very soon. Visit www.mrdavis.com for details. Thank you again for the support!
- The Mr. Davis Team
Your undershirt is broken.
Maybe it’s too boxy or thick. Maybe it just won't stay tucked in. Maybe the sleeves or neckline peek out, making you look silly. Even if you’ve found an undershirt that actually fits, it still shows through light-colored shirts.
For decades, the undershirt industry has raked in profits shilling uncomfortable, cheaply made rags that make men look sloppy.
We've fixed this.
We've made an undershirt you'll actually look forward to wearing.
Our goal was simple: to make the world's best undershirt.
We've done that by focusing on three things:
What if you don’t care what you look like, content to wear that ancient Lambda Chi homecoming tee under your dress shirts? What can Mr. Davis offer you, normal guy?
Bliss. Delight. Comfort like you’ve never felt from a shirt.
Our shirts are impossibly soft. They stretch in all directions so you never feel constrained. Crafted from 96% sustainable bamboo and 4% spandex they are cooler in Summer and warmer in Winter. Once you try on a Mr. Davis shirt, you will not want to take it off, and you’ll never be happy in cotton again.
Our ultra-thin bamboo fabric stretches omni-directionally. Combined with great details in the cut, our shirts are snug without being tight.
They just fit.
It’s the little things really. Our shirts are longer in the back than in the front for example, keeping them tucked in, even when you're active. Because you asked, here's a size chart that is only slightly easier to use than a slide rule.
Mr. Davis shirts won't show, whether you’re wearing a polo, button up or business suit.
That's because they're not white.
We tested dozens of colors and developed the perfect shade for an undershirt - we call it Tone - that virtually disappears even under light, thin shirts.
No one will know you're wearing an undershirt and you'll just look better.
Here are some untouched, iPhone shots of Mr. Davis compared to a white v-neck on an extremely thin shirt.
What about price?
Today's undershirt market gives men two options: cheap and uncomfortable or outrageously expensive and acceptable (a well-made undershirt costs $35+ at retail). No longer.
By selling direct to you we offer an ultra-premium product for only $20.
You are the most important part of the supply chain.
This is key. While other manufacturers rely on inefficient traditional retail distribution, we sell direct. This means no more middle men. But we're going further than that.
You need undershirts, but since undershirts wear out, you'll end up needing more undershirts. But who likes to shop for undershirts right?
We get it, so we're launching with a membership program that will deliver the shirts you need right when you need them. This helps you because you'll never have to shop for undershirts again. But it also helps us, because since we know exactly how many shirts to order, we can save a lot of money. But this also helps you, because we pass that savings to you.
We are ready to launch, but we need your help.
We are ready to roll to large scale production. By pledging today, you'll be helping us get to scale faster. By telling your friends about us, you'll earn free libations and our eternal gratitude (seriously, Kickstarter won't let us make promises about future benefits, but we're keeping track of you guys and we'll take care of you in the future).
So give Mr. Davis a try. We promise, you'll never wear another cotton tee again. Browse through the rewards to your right - if you help us today, we’ll help you tomorrow.
The time has come to change your undershirt.
Risks and challenges
For now, we're doing one thing: making an awesome undershirt and making it easy to buy. As such, we're minimizing the potential complications and vagaries of a complex supply chain. For you early backers, we've reserved 150 shirts that are already in our possession. You are good there.
For backers that don't get in quite as early, we anticipate roughly an 8-12 week timeline to get you your shirt(s). Here are the factors that could make that go more slowly (or quickly):
1. Time to secure fabric for the order. We source from China, because they make the most and best Bamboo in the world.
2. Time required to manufacture and package all the shirts. We do that in China as well because it's much easier given the source of the fabric. It also allows us to fast track delivery of shirts when we're in short supply, which is harder to do with raw fabric.
3. Time required to ship. This can take up to 5 weeks, and is a key factor in driving the timeline.
4. Time spent in customs. We don't anticipate a hangup here, as sweaty customs agents are as likely to stand up and cheer for our shirts as anyone else is, but you never know.
We believe in our product and and in the general cleanness of the business model. We can operate profitably at low scale if need be, but we'd prefer to have a nice launch here with you all and get to larger scale more quickly.
If you have any questions about the product or the business model, please let us know.Learn about accountability on Kickstarter
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