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We're opening our 2nd location in the Upper West Side.  Help us make it beautiful.  We want an espresso machine!
We're opening our 2nd location in the Upper West Side. Help us make it beautiful. We want an espresso machine!
144 backers pledged $15,395 to help bring this project to life.

About this project

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$15,395

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Simon & Christina
Simon & Christina

About Us & Macaron Parlour (as told by Christina)   

When we met on Halloween 2009, we could never have imagined that a fateful night in costume could lead to a sweet future. If you knew us circa mid-2009, you would say that the two of us are not compatible and our relationship would have no chance at surviving.

The only reason I went on that first date is because Simon posted on Facebook, "What should I bake today?" Simon meant, "I have 4 cookie doughs I bought from the supermarket in the fridge so which one should I put in the oven?" He didn't tell me that until after that date. But baking brought us together. We didn't realize how much we liked each other until we started to make cookies together.  

After dating for a few months, we created Macaron Parlour. A new market (The Hester Street Fair) opened a few blocks from Simon's apartment and we jumped at the chance to follow our dreams. Rather than destroying our relationship, opening a business brought us together. We got married in April 2012 and everyone asks us if we still like each other - in fact, we're happier than ever.  

We got married!
We got married!

Over the past 4 years, we've grown organically from markets and events to offering shipping, wholesaling, and now, our store. Our first store has been open now for about 14 months and we realize that we love it! Our customers have asked us for another store, and we're in the process of making that happen.  

Simon during our first season at The Hester Street Fair
Simon during our first season at The Hester Street Fair
Piping Macarons
Piping Macarons

Our Dream 

It took a great leap of faith to open our first store at 111 St. Marks Place in Manhattan. The project took us 6 months and cost more than we had anticipated. In the end, we had to cut some corners financially (I can't believe we survived so long with a single tiny oven) as we battled the unexpected (ConEd strike, Superstorm Sandy, etc) and we worked 18 hour days to make it work. Not only did we make it, we decided to do the impossible - do it again. 

Originally, we weren't into the idea of opening more stores. We wanted to be a neighborhood bakery and how could we do that if we were in more than one neighborhood? 

Eventually, we came to realize that we, Macaron Parlour, create our own environment. We hire right and bring that joy to our customers. With the right people, we can do that anywhere. Our team is so amazing right now that we just need to spread the good word and the good sweets! 

New Store Rendering!
New Store Rendering!

How You Can Help! 

We're almost there! We found a location and the construction has already started. We could use your help though. There were a lot of things we couldn't afford the first time around and we want to do it right this time. 

A large chunk of money is going to buy our espresso machine to expand our coffee program. We think our customers want espresso with their morning muffins! 

Another portion will go into our custom display. We got lucky with finding our last one, but our new store is smaller so we need a more compact, efficient case. It's hard to find exactly what you need and sometimes, you think you found something just right, but it turns out that it's in Italy and costs $15,000 and 2 months to ship it over. Let's do this work locally, for less, to our specifications, and in a timely manner! We have the fabricator lined up, the drawing done, and deposit down. Help us pay off the balance! We need one for the store ASAP, and one that we can transport with us to markets (to be done by April, when market season starts up again). 

To keep up with the demand of two stores, we're going to have to invest in a walk-in freezer. We've been renting freezer space from our friends, but we really need one of our own. We have the space so we're ready to make the move and get the freezer. 

Our Macarons!
Our Macarons!
Our Pastry Display at our East Village Location
Our Pastry Display at our East Village Location

Risks and challenges

We had a lot of timing delays our first go around. An unexpected ConEd (our utility company) strike left us unable to upgrade our power needs to run our business for 8 weeks. We had trouble finding a replacement display case after our first fabricator fell through about 6 weeks after we put down the deposit. Even after we opened, we had our own challenges. Less than three weeks after opening, Superstorm Sandy left us with a blackout that lasted 4.5 days. While we felt emotionally devastated, we plowed through.

We know that the unexpected happens. For us, it delays things, but it doesn't defeat us. Construction has started on our second store so we're in high hopes that the unexpected won't hold us back by more than a few weeks. We hope you can understand that. But since we already have our first store up and running, we can still send you your great gifts!

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  1. Select this reward

    Pledge $5 or more About $5

    A virtual high five! Thank you so much for your support! Send us your handle for Twitter and we'll give you a shout out!

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    Pledge $10 or more About $10

    We'll email you a PDF of our macaron recipe so you can try making them at home.

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    Pledge $15 or more About $15

    Signed picture of Simon in a cowboy outfit. This one is for you, Niko.

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    Pledge $25 or more About $25

    This is only for people in NYC on March 20th (Macaron Day). Come by either one of our stores on Macaron Day to pick up a special box of 6 containing at least 4 flavors not available to the public! Don't forget your free macaron that day.

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    Pledge $25 or more About $25

    Is your dog a fan of bacon and peanut butter? So is Olive, our residential canine taste tester and she approves of these treats so much that she put her name on it. This is for 10 of Olive's Treats mailed straight to your door. If you decide to pick this up in the store, your human gets a treat, too.

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    Pledge $40 or more About $40

    This is for a coffee punch card for our new store. We'll send you a punch card that you can redeem for up to 10 beverages of your choice! This includes our coffee, hot chocolate, raspberry lemonade, and teas.

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    Pledge $50 or more About $50

    A macaron kit mailed directly to you or available for pickup at either of our stores. The kit will contain recipes and ingredients to make 2 batches of approximately 30 macaron pairs each. If you come to our store, we'll throw in a box of 6 macarons!

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    Pledge $70 or more About $70

    Macaron Punch card! This can be redeemed at either of our stores. We'll give you 3 punch cards that you can redeem for up to 10 macarons each. That's 30 macarons! And you can split it with two friends. Showing us the punch card is likely to also get you some freebies at our store (free tea? a nice smile from Simon? the friends and family treatment?).

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    Pledge $75 or more About $75

    Get 10 blondies and 10 brownies mailed to you every month for 3 months - May, June, & July!

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    Reward no longer available 10 backers
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    Pledge $85 or more About $85

    A big fan of our kitchen sink cookies but miserable that you never seem to get to the store in time to buy one? This gives you VIP status for 1 year so that you can call ahead and we'll be sure to have 1 for you - even if it means we have to bake a special one just for you. All the Kitchen Sink cookies you purchase for this one year will come with a discount.

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    Pledge $100 or more About $100

    Cute apron alert! An adorable apron designed and made by Christina's mom and embroidered with the Macaron Parlour logo.

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    Pledge $150 or more About $150

    Receive a box of 12 for 3 months (Feb, March, & April) straight to your doorstep with our newest and most popular flavors.

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    Pledge $200 or more About $200

    Ever wanted to open your own business? This class is for you and a friend/partner to spend 1 hour with Simon and Christina asking all your questions about how we got started. We'll call it "Tea Time with Simon & Christina." We'll bring the tea and some cookies and you bring the questions. If you're not local, but within the US we'll mail you a box of 12 macarons, a tin of tea, and we'll have tea time over Skype!

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    Pledge $250 or more About $250

    75 Party Favors! Have an event coming up? We'll prepare 75 two packs of our favors for your big event. This is only for local deliveries within 1 hour of Manhattan and must be redeemed within the next year.

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    Pledge $500 or more About $500

    Want a macaron tower for your next event? Our macaron tower comes with 200 macarons. You choose the flavors and Simon will deliver it up to 1 hour out of Manhattan or you can pick it up at the store. If you pick it up at the store, we'll throw in an extra 2 dozen macarons. This must be redeemed within a year.

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    Pledge $500 or more About $500

    We'll host you and three friends for a class at our 111 St. Marks Place store to tackle a 3.5 hour baking class. Want to make macarons? Want to make cookies? Rather than sticking to our normal macaron schedule, we will design the class based on what you want. During the class, we'll offer a platter of our signature pastries & beverages. Everyone will leave with all the items they bake plus a box of 12 each!

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    Pledge $500 or more About $500

    Receive one box of 12 every month for a whole year (starting in February) straight to your doorstep with our newest and most popular flavors.

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    Pledge $750 or more About $750

    Ever wanted a macaron created by and named after you? We can make that happen. Come to us with your ideas and we'll create something for you to be on our menu for 2 weeks (you choose the weeks). You'll also get a special class for you and three friends where we'll all make your macaron. On your class day, we'll hook you up with 4 boxes of 12 macarons, a platter of pastries, and other off-menu goodies so you know that you're a VIP.

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    Pledge $1,000 or more About $1,000

    Ever wanted a personal tour of Chinatown? Simon can show you and a guest to his favorite spots. He will take you on a guided tour to several of the places listed on his Serious Eats Chinatown guide. As a bonus, he'll even show you his former elementary school. Spend several hours eating with Simon (the food is on us) and your trip will end with a box of 24 macarons. To top it off, we'll name our portable refrigerated display case (the one you'll see at our long term outdoor markets) after you. You and your guest will get an autographed apron (it probably looks nicer if we don't sign it, so let us know if you don't want it signed. We can take a selfie instead.) to remember your experience and an invitation to our store's opening party.

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    Pledge $2,000 or more About $2,000

    This gift is going to help sponsor our new espresso machine so we will lovingly refer to it with your name (or any name you choose) and put a plaque on it with that name. Not only that, you will get an invitation for you and four friends to attend our our store opening party (date TBD). We will host you and three friends for a macaron class at our 111 St. Marks Place shop. Since you probably live near us, we'll hook you up with a party platter (you choose the date and occasion!) to feed up to 20.

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Funding period

- (16 days)