A breakthrough product that combines for the first time Self Protected Lenses like no one has ever done before with Premium Italian Handmade craftsmanship into ONE Revolutionary pair of glasses. Functionality, Top notch materials, Timeless Italian Design and Manufacturing: ALL-IN-ONE.
WHAT ARE WE SOLVING?
According to the Vision Council research 4 billion people in the world wear glasses. This means that most of them have dealt with broken or scratched lenses at least once in their life! For this reason, we've created the First Crash-Proof Self Protecting glasses!
All products are subjected to wear and tear. Glasses are one of the few products that wear especially when they’re not in use: you can squash them in your pocket, you can scrape them in your bag, you can drop them from your desk causing accidental breakages and scratches. It’s an endless cycle that over the course of a lifetime will lead to a huge expenditure and lots of hassle.
The revolutionary frame can rotate on itself, allowing the hinges to fully cover and protect the Carl Zeiss® Vision lenses, making them impossible to scratch.
We’ve designed a Unique Patented® Locking System built to last, extending the lifecycle of your glasses from today to forever.
LIFETIME GUARANTEED LOCKING SYSTEM
Our Patented® Locking system requires zero maintenance and won’t loosen over time. The rotation mechanism is stress tested for over 500,000 rotations and it is Lifetime guaranteed.
The future of eyewear in the strongest, thinnest, most lightweight product ever made.
- TYTUS’s temples are made with the strongest, most resistant and flexible Aerospace Grade Beta Titanium®
- TYTUS weighs only 15 grams which is almost unbelievable for the category
- TYTUS are scratch and shatter resistant thanks to its Lifetime Guaranteed Patented Locking System
- TYTUS is designed to be durable and its timeless design guarantee a perfect fit for any occasion, whether it's casual or formal
Titus (Latin pronunciation: [ˈtɪtʊs]) is a Latin praenomen, or personal name, and was one of the most common first names in the old world. It comes from deep antiquity and derives from the verb Tueor = to protect. Therefore, the meaning is the defender (guess of what?!)
Beautifully handmade in Italy. We strongly believe that every single Detail makes the difference.
TYTUS will become your daily essential companion with its timeless design. Its system will improve your vision maintaining your lenses always in optimal shape and saving money for repairs.
Thanks to TYTUS you can take care of your expensive prescription lenses!
COLOR AND STYLE OPTIONS
TYTUS comes in two timeless styles in order to suit your stylish needs: the rounded TONDO and the squared QUADRO. Each element is smooth, modern and ultra minimal. They are shaped and fit perfectly on all face shapes and you can wear them confidently. You can wear them in any occasion, whether it's formal or casual, they will always looks good on you.
They feature 7 different tinted lenses — including the innovative anti blue light block lenses to improve your focus while using electronic devices — all supplied by the renowned company Carl ZEISS®. All you need to do is choosing between the two frames available (QUADRO and TONDO) in two colors (Black and Silver) and the lenses that most fit your needs (7 different colors available).
1) Choose your Frame (both available in black and silver)
2) Choose your fav Carl Zeiss Lenses
All the lenses showed below are available. Polarized lenses will be available as addon at the end of the campaign.
3) Choose your reward and be ready to join the revolution!
If you love the idea of having lightweight self protecting glasses and you don't find the lenses that suits your needs, this is definitively the pledge for you guys!
The pledge includes the TYTUS frame (TONDO or QUADRO, both available in black or silver) PLUS a set of trial lenses that your trustworthy optician will use to prepare your prescription lenses according to your specific needs.
The best technology for our product and for your Eyes.
The lenses mounted on TYTUS spectacles are supplied by Carl Zeiss® Vision and produced in its own Italian facilities. Carl Zeiss® Vision provides a product that guarantees a safe, comfortable vision together with a high contrast able to protect your eyes from UV exposure.
We chose this company as partner because is one of the most renowned manufacturer of optical systems in the world. And we want only the best for our products and for your eyes.
ZEISS DuraVision® Blue Protect is a coating specially developed for people who spend a lot of their time indoors and are exposed to blue-violet light from LEDs as well as TV, computer, tablet screens and smartphones.
Work in front of a screen all day? Take care of your eyes with Blue Light Block Lenses!
The two sides of blue-violet light
• REGULATES CIRCADIAN RHYTHM
There is a body of evidence to suggest that blue light in the spectrum between 400 and 520 nm with a maximum of 460nm is important for the proper regulation of melatonin in the body, which influences circadian rhythms and general well-being
• INCREASES RISK OF MACULAR DEGENERATION
On the other hand, evidence suggests that long-term exposure to blue-violet light below 460nm. with a maximum of 440 nm, may contribute to photochemical damage of the retina, increasing the risk of macular degeneration over time (known as the "blue light hazard"). Filtering blue-violet light at 440 nm and below should have a minor impact on circadian rhythm while providing beneficial protection from potential phototoxicity.
Delivering a product strong enough to stand up to the abuse and extreme activity our customers dish out is a top priority for us. How do we plan to do this? Selecting the best materials and making handmade high quality products in one of the most renowned country for design, manufacturing and craftsmanship of high quality glasses. In one word, Italy.
We are Italians, we do it better (someone said... )
Each pair of glasses is hand made locally by expert hands.
All jokes aside. We've decided to do everything, from design to manufacturing, here in Italy. We wanted to offer you a timeless design, premium materials and the most important thing: the expertise of the people who do glasses from ages.
MOVITRA is an Italian company founded by Giuseppe Pizzuto, Filippo Pagliacci and Diego Ponzetto in 2016 and takes its name from the Latin: “Movere” that means movement and “Vitra” that means lens. Movitra has the aim of revolutionizing the world of eyewear, combining their innovative idea of changing perspective with a contemporary vision of design, premium materials and traditional craftsmanship.
“As often happens, all started from a common story and a simple need: protecting glasses from accidental knocks and scratches. The story began when we were with friends at the beach. One of them bent over to pick up her child and her glasses fell to the ground landing with the lenses on the ground. Her lenses were irreparably scratched.
That got us thinking: “We need a simple and practical system to protect the lenses”. It was essential for us that it should be something practical, something that can be done easily, just like folding a normal pair of glasses.
From that day we started thinking about it and we came up with Movitra.”
We need your support to bring this innovative product to life.
Every kind of support is more than appreciated and — as many of us — You can’t wait to have TYTUS glasses in your hands... please share the project with all your family and friends out there. All of them deserve a pair of TYTUS in their life!
THANK YOU from the bottom of our hearts! <3
Filippo, Giuseppe, Diego
This project is promoted by Jellop, the ad tech power behind the best Kickstarters with 650+ successful Kickstarter projects with over $300MM raised between them.
Risks and challenges
Kickstarter is hopefully just the beginning of a beautiful journey for Movitra, so building trust and loyalty with our backers is at the top of our priority.
We’re new on Kickstarter, that’s true. But we’re not new at designing and producing products and delivering them worldwide.
That’s why we know it’s fundamental to get all the aspects such as cost, production, quality check and delivery time under control and we’re working everyday putting all of our efforts in each of these issues.
We work with our suppliers since the beginning of Movitra and we can guarantee they're reliable and precise.
The product you will receive, it will be exactly what you expect (our aim is to go beyond your expectations!). We say this with confidence because we've already designed, prototyped and stress tested our TYTUS glasses and we're very excited by this challenge.
We will update you during and after the campaign including you in each step of our journey and if anything does happen about production or shipping, we promise you will be the first to know!Learn about accountability on Kickstarter
- (29 days)