MotherWorks; A Photography Exhibition and so much more!
by Fiona Freund
Produced and presented by Mothers of Invention
#MOTHERWORKS is an exhibition that throws a new lens on one of the nation’s most skilled and driven workforces, working mums.
Launching to the public on International Women’s Day, 8th March, it’s a unique insight into the double life of working British mums today.
This is your chance be part of the Mother Works movement and to support this candid, behind-the-scenes celebration of the women who hold the economy up with one hand, whilst holding a baby in the other!
Working mothers are the backbone and unsung heroes of our society. They do the toughest job - you try getting a coat on a stroppy three year old, while hurrying out to work.
Working mums face a daily struggle with employers and recruiters to find flexible working solutions that give them the right balance between work and family life. But mums are fighting back. Flexible working is on the news agenda. Now is the time to make voices heard. With your support, we can promote and celebrate these wonderful women on International Women's Day. #MotherWorks is an exhibition illustrating and celebrating the brilliant and often bizarre duality of working mums.
Fiona has been shooting inspiring mothers from all over the UK for the project; from farmers to CEO's, actors to yoga instructors. The work will not be sold. We need your support to help us celebrate the achievements of working mums everywhere on International Women's Day and, through these images, help to change attitudes towards their needs. Our aim is to give a voice to working mothers and all they do.
First, we need to create 10 x A1 dibond prints which cost £80 each to produce. These will form the basis of the exhibition. For every extra £80 we raise on top of our target, we will be able to add another mother to the show. Dibond is a hard wearing all weather printing method which will means we can show the exhibition many times, inside and out, and even take it on tour. 2018 is already being described as The Year of the Woman. London Mayor, Sadiq Kahn has launched #BehindEveryGreatCity, International Women’s Day is on March the 8th and the amazing Women of the World festival returns to London South Bank. Our event will be Brixton's main International Women's Day Celebration. It's time for a change and with your help we want make a difference.
Here is a little more about what inspired Fiona (our Photographer/Creative Director) to make the work: I remember hearing Jo Whiley talking about breastfeeding at work - between records and sometimes during interviews - which apparently threw Christopher Ecclestone. I was lucky enough be able to take my son to shoots, he was cuddled by many a sitter and Mike Trow, picture editor at Vogue, was a marvellous surrogate nanny.
Sadly for most women this is not possible and so begins the weird duality of the mother who works: while smartly dressed ready to head out to an important meeting, kissing little ones goodbye without getting covered in whatever they are eating/smeared with. The masterful, multitasking mums who work from home, on the phone to a prospective client while wiping something unspeakable off the floor.
Many working mothers do two full time jobs. This is rarely celebrated or even taken into consideration by employers. This exhibition is in part inspired by MP Sarah Olney’s International Womens’ Day speech in the House of Commons. “Let’s celebrate everyday's achievement of women whether it's in the home or in the workplace.”
Reward A4 Print
Reward MotherWorks Photo Book
Risks and challenges
The project is well underway But there is still a lot to do, getting the last few mums shot: we are off on a Mother of Invention road trip this weekend to photograph a writer, a psychotherapist and a model and their lovely kids all in different parts of the west country. Getting all the prints made to the highest photographic quality, with your generous help. Promoting the event online and in the press and getting the venue ready are going to take up every moment of our time and every ounce of our energy. The founders of MoI are experienced at creating content, publicising and hosting events. If the unexpected happens all the images will be available to view online and we are already working on showing the work in other places later in the year.Learn about accountability on Kickstarter
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