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MOTA SmartRing keeps you connected with who and what matter most. Calls, texts, email and social networking in style.
TAMO SmartRing (formely known as DOI ) keeps you connected with who and what matter most. Calls, texts, email and social networking in style.
TAMO SmartRing (formely known as DOI ) keeps you connected with who and what matter most. Calls, texts, email and social networking in style.
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544 backers pledged $41,740 to help bring this project to life.

About

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MOTA SmartRing: Connectivity at your fingertips.

$41,740

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Balancing work and life is never easy. Smartphones promised to help, but they've become almost too helpful. Smartphone notifications have proliferated to the point of almost being out of control. Apps, too, compete for your attention. Almost anything or anyone can use your phone to intrude on your time. The MOTA SmartRing wirelessly connects to your SmartPhone and updates you on only the notifications you want, right at your fingertips.  

The MOTA SmartRing cuts through the clutter, giving you newfound freedom over your connected life. You alone decide with whom and with what you want to connect. 

The Smart Ring's companion app for Android and iOS devices allows ultra fine-grained control of notifications to be displayed on the ring. Low energy Bluetooth 4.0 communications provides a stable connection between your phone and your SmartRing.  

The ring lets you scroll through text at your own speed. Whoever your VIPs are, you’ll ensure you never miss another text, email, or phone call from them again!

Customize your ring to notify you only of a select few if you're crunching low on time. Expand your circle of contacts for when don't mind being in touch with the world. The MOTA SmartRing gives you back the most precious thing of all: time.  

Charging this ring is as easy as taking it off and putting it down. The MOTA SmartRing allows you to stay wire-free, charging your SmartRing via its charging station. Simply place your ring on top of the inductive wireless charging station, and let the ring top itself off. 

With you in mind, we created a ring to fit your hectic schedule. Whether you are confined to your cubicle at work, or a busy parent of three getting updates from your babysitter, the ring brings you everything you need, all with a flick of a finger.

The SmartRing lets you assign specific alerts to your key contacts, so you can know who's trying to reach you without even looking at your phone. 

Picture yourself in a meeting where answering a phone call would be impolite. No worries, you can customize your phone to alert you only when necessary, and read the alerts right from your ring, not even having to take out your phone. The MOTA SmartRing helps you streamline your life . Even with your phone buried in a bag or purse, you can still be updated on all your incoming text messages, right from your SmartRing.


Never lose your inner fashionista. This SmartRing initially comes in beautiful midnight black and pearl white. Its sleek simple look blends in perfectly with your look, whether you're on Madison Avenue or Venice Beach.  

This SmartRing is as rugged as it is sleek, engineered to withstand day-to-day wears and tears. It's shock and water resistant and its bright screen is readable even outdoors.

Without you, the production for this ring cannot happen. But with your support, together we can bring a new level of usefulness to wearable technology. Better yet, you'll be among the first to own this SmartRing at a very special price!

Initially, the SmartRing will ship with support Android® and IOS enabled devices (e.g iPhone®) with calls, text messages, email, and calendar notification. We are also working on popular social networking notifications such as Facebook® and Twitter®. We will continue to move further if you love the SmartRing enough, where you can help us extend it to your favorite apps.

If you love the SmartRing enough, help us extend it to your favorite apps. This SmartRing is also designed to go with you wherever you go. This feather-light ring will become part of your daily life, and soon, you won’t be able to live without it!

Here is the basic functionality of the SmartRing in action shown at IFA Electronic show in Germany. Of course, the final version will not just tell you there is a text message but notify you who it is from and show the text message on the screen.

MOTA SmartRing showing a call notification
MOTA SmartRing showing a call notification

Risks and challenges

As with any pioneering projects, come risks and challenges. With this SmartRing, came one of the hardest challenges yet: to create a ring small enough to be stylish and durable, but filled with innovative features. We strive to create the best for our customers, which also mean we require the best materials to make this ring. The product had to be lightweight enough to wear, yet stylish enough where it is capable of hiding such high tech technology. Through multiple failed attempts and a lot of testing on our end, we’re finally able to create one of the most innovative product yet.

SUPPLY CHAIN AND LOGISTICS

We have access to high-volume material suppliers that will help ensure we can ramp up production quickly. Nonetheless all consumer electronics projects encounter some risk when transitioning production from alpha to finished units. We believe we've minimized this risk for the MOTA SmartRing by having constructed and tested prototypes and pre-alpha production units for adherence to design spec, reliability, and ability to be manufacturable in high volumes. We also believe that the know-how we've gained from our history of 15 years of high-volume manufacturing of accessories for mobile and other consumer devices will minimize this risk.

We have established relationships with multi-modal (land, sea, air) shipping companies as well as with major consumer electronics distributors and do not consider shipping and distribution as special challenges, wherever you are located. We heard your comments and have been able to provide Free Shipping for US Domestic and flat-rate shipping for international shipments. Keep in mind that some countries may have custom restrictions which you may have to check.

INJECTION MOLDING AND PRINT HEADS

We have trusted long-term relationships with parts vendors for all the parts of the MOTA SmartRing. Just to be safe, we will also secure additional backup vendors for key parts so we don't depend on only one supplier.

ENGINEERING TEAM

We've assembled a team of the best and brightest designers and engineers, from experts in ASICS, Bluetooth®, PCB, and mobile OS to product usability, safety, and human engineering. We've tested our prototype and paths to Six Sigma standards. As part of this process we will be continuing with testing but we won't rest until we ensure the MOTA SmartRing is flawless.

Disclaimer:

iPhone®, iPod®, iPad® are trademarks of Apple® Inc. Android®, Google Now® is a trademark of the Google Inc. MOTA® is a registered trademark of UNorth, Inc. MOTA is not affiliated with Apple Inc or Google Inc. All other trademarks are the property of their respective owners.

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Support

  1. Select this reward

    Pledge $25 or more About $25

    GIVE US A HAND: Want to help but don't want a MOTA SmartRing just yet? We appreciate your interest of course and we'll send you a thank-you email, plus a mini MOTA SmartRing Keychain (non-functional), and an awesome looking MOTA T-shirt, plus we will keep you up to date on project progress and, of course, we'll always love you!

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  2. Select this reward

    Pledge $60 or more About $60

    EARLY BIRD: Are you early to the game? Good for you! We have a special very limited edition MOTA SmartRing at a price that may never be beat. Get your very own SmartRing in Midnight Black. This Ring will retail for more than $100.

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  3. Select this reward

    Pledge $75 or more About $75

    THE AWESOME SMARTRING: Get the first production batch of the awesome MOTA SmartRing in the color of your choice (Midnight Black or Pearl White) and be connected in style that’s strategically built to style all genres of clothing.

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    Pledge $145 or more About $145

    TWO AWESOME RINGS:

    Get TWO of the MOTA SmartRings, one from each color and share it with someone special.

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  5. Select this reward

    Pledge $150 or more About $150

    ALPHA TESTERS: Want to get the MOTA SmartRing before anyone else? Then the alpha test is for you! You'll receive a engineering-assembled alpha SmartRing in Midnight Black and your feedback will help to ensure the high-volume production ramp to run up smoothly and quickly.

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Funding period

- (40 days)