We're a London based product design agency and we've designed a straight razor for the 21st Century that uses widely available disposable razor blades.
We set out wanting to create an experience that embraced the ritual of shaving and a product that's beautifully designed and built to last. So we made the Angle Razor.
Angle is a machined aluminium straight razor that takes almost any disposable razor blade. It's been designed to be easy to control and to clean, to feel perfectly balanced in the hand and to give an incredibly precise shave using a single blade.
We designed the Angle Razor to bring traditional straight razors into the 21st Century and to sit alongside the incredible safety razors that are being created today.
The choice of professionals.
We love the ceremony around shaving with a cut-throat razor, and wanted to honour that. As used in barbershops across the world, the disposable blade straight razor is the choice of professionals. The Angle Razor allows you to recreate the barbering ritual at home.
Great for trimming and wet shaving.
Whether you want a completely smooth shave or need to just tidy up the edges, the Angle Razor is great for trimming hair, shaping hair and wet shaving.
A rewarding skill that's better for your skin.
Using a single blade has been proven to reduce skin irritation and in-grown hairs. Despite cartridge razors being easier to use, running multiple blades across your skin can cause damage to the upper surface. Take time to learn the skill of straight razor shaving and the results will speak for themselves!
1. Unique and beautifully considered design. We've worked hard to reflect the ritual of shaving in a tool that is both functional and miminal.
2. Built for control and balance. Shaving with a straight razor is about control and Angle Razor has been designed to give you the perfect amount of control and movement.
The handle has been carefully weighted to create a balanced pivot point at the thumb and forefinger for control on the longer strokes and the form of the paddles bring you as close to holding the razor blade as possible for precision in the tricky areas or when straightening up those lines.
3. Designed to last. Technically the Angle Razor is a shavette, but unlike most shavettes Angle Razor has been designed to last. We're using the highest grade machined anodised aluminium to create an experience that's about disposable blades, not disposable razors.
4. Designed to save your time and your money. Angle Razor isn't as costly or time consuming to use as a traditional straight razor as it doesn’t require the use of a strop or any sharpening tools, and the blades are less than £0.10 ($0.14) each.
A lot of people are doing subscription services. We wanted to create a product that lasts for your lifetime, not just for the lifetime of your subscription. The Angle Razor doesn't take specific blades and can accommodate almost all standard double edged razor blades widely available to buy in pharmacies or online.
We aren't loyal to a particular brand of blades, but if you are then we're sure they'll be compatible with the Angle Razor. The great news is that because they've been around for over 100 years you can find them anywhere in the world. A selection that we've tried are:
We re-invented a 300 year old design...
Although straight razors are favoured by professional barbers and are widely regarded as giving a cleaner, closer shave, we noticed that there has been little innovation in the area since they were first developed in Sheffield, UK in 1680.
...and created a straight razor for personal use.
Angle has everything that you would expect to find in a traditional straight razor but we've updated the ergonomics and the functionality to make a more versatile and more compact shaving tool for personal use.
Based on your insights.
We looked carefully at how people use straight razors and the problems that they experience with them. We wanted to create something that was easy to use and where the blades were easy to change. Angle had to be beautiful and designed to last a lifetime.
The Angle Razor
Every Angle Razor comes in a presentation box with a cleaning cloth and a double edged blade to allow you to use it straight away.
The perfect partner to your Angle Razor.
The Enamel Mug
Because not everyone needs a razor, but who doesn't want a beautiful black enamel mug?
The first idea for the Angle Razor came about in the Autumn of 2016. We were exploring ideas for how we could improve the shavette experience and make the traditional design more modern and approachable.
12 months of development and 15 prototypes later, we were finally happy with the design and how it worked.
With our links to manufacturers it wasn't long before we got our first production samples. 15 months from having the initial idea, we have finally made it to Kickstarter and can't wait to get the Angle Razor into your hands.
Sharing is caring! Spread the word and help bring Angle Razor to market.
Shout us out on Twitter and follow us for more awesome updates.
Risks and challenges
Making a physical product is a difficult task and there can be many challenges to bring it to market successfully from design and manufacturing to shipping and support.
However we are an experienced design & engineering team who have worked on taking multiple products to market including the Kickstarter funded Marlon Suitcase and the recently launched ORDO toothbrush.
Getting products to market is what we do every day and we'll do everything within our power to get the Angle Razor in your hands and keep you up to date with the whole process.
As a backer you're incredibly special to us and we look forward to keeping you updated on our progress as we bring the Angle Razor to you!Learn about accountability on Kickstarter
- (40 days)