Morella - pivoted drinks holder for any and all umbrellas.
Morella - pivoted drinks holder for any and all umbrellas.
Attaches to any umbrella and keeps drinks upright; leaving you a free hand to use iPhones, check Pebble notifications or anything else.
Attaches to any umbrella and keeps drinks upright; leaving you a free hand to use iPhones, check Pebble notifications or anything else. Read more
About this project
Calling all festival, coffee and outdoor enthusiasts...
Fed up of spilling coffee on your work clothes or having your beer kicked into the mud at a festival? And all because all you needed to do was fumble around in your pockets for your phone to make a call, send a message or take a photo. Or even to quickly check your Pebble notifications. Fear not, Morella is here to lend a hand!
Well, because whilst on holiday in Wales where, what a surprise, it was raining, in 2011 our beloved founder, festival enthusiast and madcap inventor Ross (aka 'Da Chairman'), had a flash of inspiration that would lead to the creation of a novel hands-free drinks holder specifically designed to fit onto any umbrella. Thus keeping drinks safe and upright so everyone could continue to use smartphones, Pebbles, camera's and anything else in the rain whilst staying dry and spill-free.
Well, he had to tell his best friend of 30 years Andy of course! Just to see if two madcap brains combined could bring an end to the misery of spilt drinks, missed phone calls, delayed message responses, late Facebook and twitter updates and lost photo opportunities. And, as it happened the whole of the two brains combined ended up being greater than the sum of their individual parts and immediately one key additional feature was conceived; the holders must use a drink’s centre of gravity to keep it upright at all times to avoid spillages and even turn any folded umbrella into portable drinks stand & holder!
Additionally, Andy was also a music lover and had too often lost morning coffees trying to balance cups on the edge of bins, postboxes and wet window ledges. And all just so he could fish out his iPhone to change song track or volume. Clearly, it was now time to say no more…a Morella for coffee as well as beer was a worthwhile idea indeed.
But how to go from this........................to this?
Product design engineers, IP lawyers and manufacturers were needed, so it was time to bring in a bloke who knew some blokes…And so after 2 years, 2 professional engineering designers, 6 prototypes, 1 patent lawyer and lots and lots of blood, sweat and beers, Morella was born....
We really hope it was worth the effort.
YOU MORELLA GURU! A set of 1 black single-cup and 1 black double cup Morellas. Bring a silver lining and an extra hand to your commute and fight back against the rain during festival season. A must have for coffee addict commuters, festival lovers and outdoor enthusiasts. (+ £3.50 postage and packing within UK.) Estimated delivery: Jun 2014. Add £4 to ship outside the UK
YOU GO GIRL! A Set of 1 PINK single-cup and 1 PINK double cup Morellas. A stunning bright pink Morella for the fashionistas out there. Stand out in the crowd and have a spare for a friend. (+ £3.50 postage and packing within UK.) Estimated delivery: Jun 2014. Add £4 to ship outside the UK
YOU TRUE PATRIOT....Choose between a set of 1 UNION JACK single-cup and 1 UNION JACK double cup Morellas OR a set of 1 STARS AND STRIPES single-cup and 1 STARS AND STRIPES double-cup Morellas. No-one knows rain better than us Brits. Celebrate the rain and the upcoming world cup with these union jack designed Morella's. (+ £3.50 postage and packing within UK.) Estimated delivery: Jun 2014. Add £4 to ship outside the UK
YOU WORLD CHANGING KICKSTARTER HERO! Kickstarter Exclusive! A set of 1 Kickstarter GREEN single-cup and 1 Kickstarter GREEN double-cup Morellas. Show everyone you were here first and that you played a serious role in bringing Morella to life. Comes with a rockstar mention on Facebook and our website hall of fame. Your cup holders will be made and sent first, so you will be ahead of the crowd. Free worldwide shipping. Estimated delivery: Jun 2014
Well, we've been having lots of fun with our Morella prototypes and have been able to share them with friends and family who have given glowing reports on performance and usefulness from various festivals, picnics, sports events and school runs etc. But the problem is prototypes are expensive and we can't supply them quickly or cheaply enough to anywhere near all the people that keep asking for them. So it's time to get serious and get ourselves a plastic injection manufacturing tool that can make lots of Morella's at very cost effective prices. This means it's time to invest but the problem is these tools are very expensive so we need to secure lots of support at one time to justify the next big move. So the money we raise on Kickstarter will be used specifically for making a manufacturing tool after which time we can keep making more units to keep everyone happy, dry and spill free.
A lot of the people that ask us for Morellas say that they want them for festivals and outdoor sports events such as Wimbledon and Ascot. With summer 2014 fast approaching we are timing this project so that (if successful!) we will be able to get people's Morella's to them in time for Glastonbury and all the other festivals and summer's sporting events that follow. The 2013 summer season was defined by unusually dry sunny weather...so we know that means a wet year this year and we want to make sure we've got you covered.
Morella's Welsh Origins:
The original idea for Morella struck whilst Ross was on holiday in Wales where, what a surprise, it was raining. Ross needed to make a quick call to his fiancée but also didn’t want to leave his drink in the pub, why would you? Holding an umbrella to avoid getting drenched and reaching for his phone, Ross placed his drink on the window ledge and in seconds it was gone; smashed and lost to the pavement. It had cost him his drink, but Ross had his Eureka moment!
Thank you, thank you, thank you!
Thank you all again for your time and please do make a pledge so that we might be able bring Morella to you and the waiting public.
Daily Mail - 21st February 2014: A brolly good invention!
Click here to view the article
Risks and challenges
As bright eyed first-time inventors we have been very lucky to get the support of professional product design engineers who remain committed to the long-term future of Morella. With the benefit of their experience Morella has been designed to take advantage of the most reliable and quality consistent manufacturing techniques possible. We have even had the tools required for the manufacture of Morella designed and evaluated by identified and trusted manufacturing partners. To this extent we believe we have done all we can at this stage of our development to provide visibility and certainty over the remaining stages of our transition into production and product delivery. That being said, we can still be subject to delays relating to final product design tweaks during the manufacture of our tooling; general delays in the supply of materials; and finished goods importation logistics. Should any of these issues occur, we will be keeping everyone as up-to-date as possible with expected delivery dates and generally doing everything we can to minimize delays and rectify mistakes. As our business has no meaningful ongoing funding requirements we do not envisage that any such delays would pose any long term threat to our ability to deliver on our project commitments to those who support us.Learn about accountability on Kickstarter
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