Share this project

Done

Share this project

Done
A simply beautiful, durable USB cable with naked tip that can be inserted either way and won't tangle. The way USB should be.
A simply beautiful, durable USB cable with naked tip that can be inserted either way and won't tangle. The way USB should be.
A simply beautiful, durable USB cable with naked tip that can be inserted either way and won't tangle. The way USB should be.
Created by
1,075 backers pledged $51,783 to help bring this project to life.

About

dio Naked Reversible USB cables for Lightning and Micro project video thumbnail
Replay with sound
Play with
sound

dio Naked Reversible USB cables for Lightning and Micro

$51,783

1,075

Simple things. Sure, you can easily flip the USB over if you tried to insert it incorrectly, but why should you have to? Introducing the obvious way USB should be--NAKED REVERSIBLE!

 
  • Patented reversible USB
  • Clean naked USB tip 
  • Anodized aluminum casings 
  • Durable, tangle-free braided nylon 
  • Vibrant colors to match your personality 
  • Works with all your Lightning and Micro devices
                                                    

SIMPLICITY.  Why is it that even though you have a 50% chance of inserting the USB cable the right way, you seem to always try to put it in the wrong way first? Apple has figured out that people don't want to have to worry about which way to insert the plug with their Lightning connection. It may be a simple step to flip the plug, but not only is it a slight hassle, you may damage the connection by trying to jam it in the wrong way. 

SOPHISTICATED ELEGANCE.  dio is beautifully designed to eliminate the ugly metal housing and to incorporate the patented rUSB technology so that it can be inserted in either orientation. To make dio even cooler, we're producing it using premium components: vibrantly colored anodized aluminum and tough braided nylon cables to avoid tangles.

dio GOES BOTH WAYS WITHOUT GETTING KNOTTY. dio is made with tough braided nylon to avoid breaking and tangling. 

 INCREDIBLY VIBRANT COLORS...

 ...AND THREE LENGTHS.

 PATENTED. Don't be fooled by infringing imitations. We're not the first reversible USB, but we're the only authorized and the best. For any inquisitive types, here's a link to our patent.

EARLY-BIRD SPECIALS:

 project video thumbnail
Replay with sound
Play with
sound

TIMELINE. In addition to taking the time to secure the patent on reversible USB, we've done the work to properly develop the dio with our manufacturer. We'll be ready to ship soon after the end of the campaign--no waiting for months wondering if you'll ever receive the dio

GET SOME. Our samples look and work great, and we're ready to make you the first to enjoy the new standard of what USB should be. The dio naked USB connection is as elegantly sophisticated as your smartphone. We've done all the development and are ready to get these manufactured and delivered to you. Wouldn't you rather have the simplicity of dio naked reversible USB rather than an old uni-directional USB connection? dio will retail later this year for 2x the price. Get yours first for about half price.

Get Your Project Funded Today!
Get Your Project Funded Today!

Risks and challenges

QUALITY CONTROL. We're always working to create the best products possible. As we proceed from production quality prototypes to final production, we may bump into issues related to production, components, or even design enhancements that may delay our intended fulfillment schedule. Nevertheless, we will continue to do our best to build the highest quality cable and get it to you as quickly as possible.

COMMUNICATION. We will keep our backers in the loop with constant updates on progress, improvements and timing. We expect to receive a lot of questions from our community, which we'll respond to promptly.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    LOVE TO HELP!

    Less
    Estimated delivery
    5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Reward no longer available

    Pledge $14 or more About $14

    EARLIEST BIRD SPECIAL (retail $25):

    1 dio cable, Lightning or Micro, in standard 3' (1m) length thoughtfully made with our beautiful, heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $3 for 6 feet (2m) length.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 99 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Reward no longer available

    Pledge $16 or more About $16

    EARLY BIRD SPECIAL (retail $25):

    1 dio cable, Lightning or Micro, in standard 3' (1m) length thoughtfully made with our beautiful, heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $3 for 6 feet (2m) length.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 99 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Reward no longer available

    Pledge $18 or more About $18

    NOT TOO LATE SPECIAL (retail $25):

    1 dio cable, Lightning or Micro, in standard 3' (1m) length thoughtfully made with our beautiful, heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $3 for 6 feet (2m) length.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 100 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $20 or more About $20

    GET YOURS NOW (retail $25):

    1 dio cable, Lightning or Micro, in standard 3' (1m) length thoughtfully made with our beautiful, heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $3 for 6 feet (2m) length.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    34 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $24 or more About $24

    NEW - SuperSpeed! Single (retail $30):

    Newly enhanced dio cable for faster charging. 1 dio cable, Lightning or Micro, in standard 3' (1m) length thoughtfully made with our beautiful, heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $3 for 6 feet (2m) length and $5 for 10 feet (3m) length.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    52 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $25 or more About $25

    GO LONG! - 10 FEET (3m) (retail $30):

    1 dio cable, Lightning or Micro, in EXTRA LONG 10' (3m) length thoughtfully made with our beautiful, heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. FREE SHIPPING in US and only $5 everywhere else.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 66 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Reward no longer available

    Pledge $32 or more About $32

    EARLY BIRD SPECIAL - 2 PACK (retail $50):

    2 dio cables, Lightning or Micro, in standard 3' (1m) length thoughtfully made with our beautiful, heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $3 for each cable you want in 6 feet (2m) length.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 150 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $36 or more About $36

    NOT TOO LATE SPECIAL - 2 PACK (retail $50):

    2 dio cables, Lightning or Micro, in standard 3' (1m) length thoughtfully made with our beautiful, heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $3 for each cable you want in 6 feet (2m) length, and add $5 for each cable you want in 10 feet (3m) length.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 98 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $40 or more About $40

    GET YOURS NOW - 2 PACK (retail $50):

    2 dio cables, Lightning or Micro, in standard 3' (1m) length thoughtfully made with our beautiful, heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $3 for each cable you want in 6 feet (2m) length.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    17 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $46 or more About $46

    GO LONG! - 10 FEET (3m) (retail $60):

    2 dio cables, Lightning or Micro, in EXTRA LONG 10' length (3m) thoughtfully made with our beautiful, heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. FREE SHIPPING in US and only $5 everywhere else. For additional units, just add $23 for each dio you'd like.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 69 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Reward no longer available

    Pledge $48 or more About $48

    EARLY BIRD SPECIAL - 3 PACK (retail $75):

    3 dio cables, Lightning or Micro, in standard 3' (1m) length thoughtfully made with our beautiful, heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $3 for each cable you want in 6 feet (2m) length.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 50 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge $48 or more About $48

    NEW - SuperSpeed! 2-Pack (retail $60):

    Newly enhanced dio cable for faster charging. 2 dio cables, Lightning or Micro, in standard 3' (1m) length thoughtfully made with our beautiful, heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $3 for each cable you want in 6 feet (2m) length and $5 for each cable in 10 feet (3m) length.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    36 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Select this reward

    Pledge $54 or more About $54

    NOT TOO LATE SPECIAL - 3 PACK (retail $75):

    3 dio cables, Lightning or Micro, in standard 3' (1m) length thoughtfully made with our beautiful, heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $3 for each cable you want in 6 feet (2m) length and $5 for each cable in 10 feet (3m) length.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 14 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  15. Select this reward

    Pledge $60 or more About $60

    GET YOURS NOW - 3 PACK (retail $75):

    3 dio cables, Lightning or Micro, in standard 3' (1m) length thoughtfully made with our beautiful, heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $3 for each cable you want in 6 feet (2m) length.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  16. Reward no longer available

    Pledge $64 or more About $64

    EARLY BIRD SPECIAL - 4 PACK (retail $100):

    4 dio cables, Lightning or Micro, in standard 3' (1m) length thoughtfully made with our beautiful, heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $3 for each cable you want in 6 feet (2m) length.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 50 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  17. Select this reward

    Pledge $72 or more About $72

    NOT TOO LATE SPECIAL - 4 PACK (retail $100):

    4 dio cables, Lightning or Micro, in standard 3' (1m) length thoughtfully made with our beautiful, heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $3 for each cable you want in 6 feet (2m) length, and add $5 for each cable you want in 10 feet (3m) length.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 20 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  18. Select this reward

    Pledge $79 or more About $79

    GET YOURS NOW - 4 PACK (retail $100):

    4 dio cables, Lightning or Micro, in standard 3' (1m) length thoughtfully made with our beautiful, heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $3 for each cable you want in 6 feet (2m) length.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  19. Select this reward

    Pledge $80 or more About $80

    FAMILY 5 PACK (retail $125-150):

    5 dio cables, Lightning or Micro, in 3' length (1m) thoughtfully made with our beautiful heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $15 for 6 feet (2m) length.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 49 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  20. Select this reward

    Pledge $90 or more About $90

    NOT TOO LATE - FAMILY 5 PACK (retail $125-150):

    5 dio cables, Lightning or Micro, in 3' length (1m) thoughtfully made with our beautiful heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $3 for each cable you want in 6 feet (2m) length and $5 for each cable in 10 feet (3m) length.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 13 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  21. Select this reward

    Pledge $96 or more About $96

    NEW - SuperSpeed! 4-Pack (retail $120):

    Newly enhanced dio cable for faster charging. 4 dio cables, Lightning or Micro, in standard 3' (1m) length thoughtfully made with our beautiful, heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $3 for each cable you want in 6 feet (2m) length and $5 for each cable in 10 feet (3m) length.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    10 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  22. Select this reward

    Pledge $100 or more About $100

    GET YOURS NOW - FAMILY 5 PACK (retail $125-150):

    5 dio cables, Lightning or Micro, in 3' length (1m) thoughtfully made with our beautiful heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $3 for each dio cable you'd like in 6 feet (2m) length, and $5 for each dio cable in 10 feet (3m) length. You will be able to select a mixture of lengths and colors.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  23. Select this reward

    Pledge $120 or more About $120

    NEW - SuperSpeed! 5-Pack (retail $150):

    Newly enhanced dio cable for faster charging. 5 dio cables, Lightning or Micro, in standard 3' (1m) length thoughtfully made with our beautiful, heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $3 for each cable you want in 6 feet (2m) length and $5 for each cable in 10 feet (3m) length.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  24. Select this reward

    Pledge $160 or more About $160

    TITAN 10 PACK (retail $250-300):

    10 dio cables, Lightning or Micro, in 3' (1m) length thoughtfully made with our beautiful heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $25 for 6 feet (2m) length.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 18 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  25. Select this reward

    Pledge $200 or more About $200

    GET YOURS NOW - TITAN 10 PACK (retail $250-300):

    10 dio cables, Lightning or Micro, in 3' (1m) length thoughtfully made with our beautiful heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $25 for 6 feet (2m) length.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  26. Select this reward

    Pledge $240 or more About $240

    NEW - SuperSpeed! 10-Pack (retail $300):

    Newly enhanced dio cable for faster charging. 10 dio cables, Lightning or Micro, in standard 3' (1m) length thoughtfully made with our beautiful, heavy-duty, tangle-free braided cord in cool colors. Built to premium specifications for top durability and performance. Add $3 for each cable you want in 6 feet (2m) length and $5 for each cable in 10 feet (3m) length.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (32 days)