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PATENTED DESIGN. Comfortably feed & entertain your baby on the go. A must-have accessory for parents, travellers & commuters. Read more

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Funding Unsuccessful

This project's funding goal was not reached on January 25, 2014.

PATENTED DESIGN. Comfortably feed & entertain your baby on the go. A must-have accessory for parents, travellers & commuters.

About this project

                      www.moonmama.com.au

                      facebook.com/moonmamahq

For every $1000 we make on Kickstarter, we'll donate 3 Take-Off Totes to a suitable children's charity, chosen by our Facebook fans. (We'll give you the choices.)

Here's what to do:

1. MAKE A PLEDGE ON OUR KICKSTARTER NOW, EVERY DOLLAR COUNTS!

2. Once you've made a pledge, head to Facebook.com/moonmamahq and like our page.

3. I'll post the charity options in coming days and if we make our $10,000 funding goal on January 25, the selected charity or charities will receive the bags after mass production is able to occur.

                                    IT'S A WIN-WIN!

1. QUESTION:

ANSWER:

              (Patented Product - No 2013101545.)

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The uses for the Take-Off Tote (TOT) are only limited by your imagination:

  • Loads of storage and features
  • Light inner lining to easily locate items
  • Key ring
  • Zipper pockets for valuables
  • Insulated bottle pockets

  • Support while feeding baby - breast/bottle
  • Handy head, neck or foot rest 
  • Perfect for baby's tummy time 
  • Lap support when reading a book, eating..
  • Optional toy bar & nursing cover in future

  • Use at park, beach, concerts, airport etc
  • Clean place to lay with baby 
  • Fold over to use as change mat
  • Fleece lining so it doubles as blanket too

*** As you can see, the options really are endless. Once you buy one, you won’t know how you lived without it! 

 
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2. WHY DO YOU NEED IT?

(i) You only have two hands and lots of stuff.

(ii) Your time is precious, especially with your beautiful baby.

(iii) We live in a busy world. 

In summary: The original diaper bag no longer meets the needs of busy mothers on the go.

>>> We've designed a SOLUTION which is:

  • THREE products for the price of one
  • PATENTED original design
  • ORIGINAL nothing like it currently on the market
  • TIME-SAVING by having the essentials in one product
  • FUNCTIONAL facilitating many uses
  • STYLISH enough to take you from day to night
  • COMFORTABLE to carry
  • EASY to use
  • DESIGNED BY A MOTHER FOR MOTHERS
  • DURABLE with a wipe-clean microfibre exterior
  • VERSATILE can be used by parents, travellers & commuters
  • AFFORDABLE compared to buying separate products
  • ALL-IN-ONE PORTABLE FEEDING, STORAGE & ENTERTAINMENT DEVICE

THE TOT WILL RETAIL FOR UNDER $100 AU.

Diaper bags and travel totes can reach beyond $150, add on a $25+ mat and more on a pillow… You don’t need to be Einstein to calculate the savings of the TAKE-OFF TOTE, both financially and time-wise! 

Why waste money on several products when you can have them all in one trendy tote?

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3. WHO CAN USE IT?

This ingenious invention is suitable for everyone, but it was originally born with nursing mothers in mind. During the design phase we quickly realised the tote's potential for outdoor adventures and travellers. Think about it...picnics, concerts, commuting. It's so versatile.  

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You should use this bag if:

You're tired of lugging around lots of gear, and take forever to get out of the house. (Add 30 minutes extra minimum if you have children.) Or...

You want to feed your baby comfortably on the go, without feeling like a pack-horse every time you finally leave the house. Or...

You travel often, and you want a carry-on that's designed with ease of use and efficiency in mind. Or...

You commute for work and want a bag that's stylish, practical and has a bonus pillow for a nap on the bus/train/tram etc. Or...

You're a spontaneous outdoor adventurer, who loves a picnic, concert or romantic lunch by the beach. Or...

You simply have excellent taste.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

You shouldn't use this bag if:

"I love propping my baby up for a feed using poky, random objects."

"I get my daily workout carrying 15kg of stuff every time I leave the house." 

"I love it when my neck jerks violently during a power nap and wakes me up."

"I just buy the cheapest bag. They're all the same, right?"

"I wish I could spend more of my life indoors stuck at a windowless desk."

Stop kidding yourself. You NEED a TAKE-OFF TOTE (TOT). Moon Mama™ is here to help! It’s time to join the revolution…ditch the ‘stuff’ and TAKE-OFF!!!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

4. WHO WE ARE? 

MOON MAMA™ is a young family-owned company, founded by Gemma, who became a new mama herself in January 2013. We truly understand today’s parents because that’s who we are too! And you shouldn’t have to give up travelling and those spontaneous outdoor adventures just because you have little ones in tow and you're bogged down by stuff!

The Moon Mama family! Image by Rana Rankin Photography
The Moon Mama family! Image by Rana Rankin Photography

Our mission is to de-clutter the traditional diaper bag (and your life) and make outings more comfortable for all. Initially designed for breastfeeding mamas, we quickly realised this product had the potential to be used by anyone! Our dream is to improve parent's lifestyles by keeping things simple and getting them out of the house, hassle-free!

"From a very early age, infants should be introduced to being placed on their tummies…These movements strengthen their backs: a benefit for later core stability and balance. Babies who do not spend waking time playing on their tummies do not develop these skills."

                               - Early Childhood Australia 

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5. HOW DID THIS COME ABOUT?

Moon Mama founder, Gemma, forcing a smile while trying to breastfeed Hudson in Italy - this trip was a major catalyst for this invention
Moon Mama founder, Gemma, forcing a smile while trying to breastfeed Hudson in Italy - this trip was a major catalyst for this invention

A trip overseas with a baby encouraged this mama to design a trendy tote, targeted specifically at breastfeeding mamas but suitable for holidaymakers, commuters and frequent flyers. It was just so uncomfortable trying to feed a baby while travelling and he also missed out on important tummy time because there was no mat or pillow! 

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6. HOW DOES IT WORK?

Because you have enough stress and clutter in your life, this product is about going back to basics. We don’t have some high-tech super charging system or the latest whiz-bang gadgets. And we’re not making apologies for the simplicity of our product because that’s how we’ll keep the price down for our customers.

The pillow attaches via Velcro & is easily removed, while the play mat is stored in a convenient base compartment of the bag.
The pillow attaches via Velcro & is easily removed, while the play mat is stored in a convenient base compartment of the bag.

To feed baby:

1. Detach the shoulder strap.

2. Fasten the strap around your waist and attach it to the bag using the clips. Adjust the strap until it feels snug and secure.

3. Simply unzip the front pocket to reveal the feeding pillow. Now you’re ready to feed your baby! (Always hold your baby while using the pillow.)

The removable pillow can also be used for baby’s tummy time. Simply pull out the play mat, clip toys on to the pillow loops and baby will have a ball! And we’re not planning to stop there. We will be releasing a toy bar and a nursing cover that will both connect to the pillow via loops on the case. 

Features:

Wipe-clean microfiber exterior


1 removable polyfiber/foam stuffed pillow 

Cotton/polyester pillow case



Lightweight (1.5kg approx. with pillow and accessories)


Adjustable, padded shoulder strap 


High quality zippers


Multiple interior and exterior pockets keeps things organised


Roomy main cavity includes a zippered pocket for valuables among several other pockets

2 insulated bottle pockets for milk

2 additional mesh pockets to hold your water bottle and other items while feeding


Waterproof-backed play mat (also doubles as a change mat when folded over)


Dimensions: L46cm x H35cm x D13cm - (18 inch x 14 inch x 5 inch)

Some of the drawings from our patent
Some of the drawings from our patent

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7. WHERE ARE WE AT?

We’ve been working on MOON MAMA’S TAKE-OFF TOTE (TOT) for months now, testing and exploring the perfect dimensions and materials to create the greatest possible experience for you, our fellow parents, globe trotters and outdoor adventurers.

Our products will be made with love at an ethically-sourced Chinese factory, using high quality materials to make the best product possible. Initially, it will be available in one gender-neutral colour. But never fear; we have grand plans to expand the selection once our fan base builds.

A couple of Gemma's design 'scribbles'...
A couple of Gemma's design 'scribbles'...

8. HOW WILL WE SPEND THE MONEY?

We have invested our savings into the research and development of this innovative product and now we need you to make our dream a reality – let’s get this product manufactured already!

There are minimum limits required for mass production and the $10,000 we’re aiming to raise is a share of the funds we’ll need for our first order. The more we can raise, the more our new business will thrive! So join the revolution! 

9. SO... HOW DO I JOIN THE REVOLUTION?

Can’t wait to get your hands on one of these bags? After making a pledge, head to our website www.moonmama.com.au to keep up-to-date with all of our developments. Like us on facebook at https://www.facebook.com/moonmamahq

Distributors, we’re always excited to hear from you guys, so don’t be shy to drop us a line at: moonmamahq@gmail.com

10. SOME OTHER FACTS...

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

A HUGE THANK YOU TO RANA RANKIN FOR THE FAB PHOTOS AND VIDEO - SHE WENT ABOVE & BEYOND! LEGEND! CHECK OUT MORE OF HER AMAZING WORK AT www.ranarankinphotography.com.au

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Benefits of breastfeeding?

I’m sure you’ve all heard why it’s so great to breastfeed baby. The Australian Breastfeeding Association lists its many benefits, including: nutritional goodness, lessens the risk of allergy and food intolerance, convenient, cheap, always there when you need it, clean, safe, soothing. It  is also believed to help mothers heal after birth.

Despite these benefits, here in Australia (the home country of Moon Mama™), statistics indicate we are falling well short of health authority recommendations to breastfeed babies exclusively until 6 months of age. In fact, less than half of our babies are still being exclusively breastfeed at 3 months! There are many reasons for this, with one being that 21st Century mothers are busier than ever and need a feeding solution that will support them to comfortably breastfeed baby on the go.

Here at Moon Mama™ we just hope that our little design can encourage mamas to breastfeed longer, because lugging those huge nursing pillows around is just ridiculous! By having a pillow on hand in your bag, it means you’ll be more comfortable when feeding baby every time you take off!

What if I can’t breastfeed – is this product still useful?

Of course not everyone can breastfeed. That’s why our product is so great – it supports both breast and bottle-fed bubs! The pillow is great for using when bottle feeding baby, and with insulated bottle holders you won’t need to worry about a thing! It’s also designed in a gender-neutral colour so your better half can bottle-feed baby on the go while keeping his masculinity intact!

Benefits of power naps?

This product is so versatile – it’s not just for mamas and papas. Have you ever been stuck at a busy airport and there are no seats to be found? You end up being forced to wander around like a zombie until your boarding time. Or maybe you’re travelling to work on the train or bus every day and simply can’t get comfortable enough to rest? That's where the TAKE-OFF TOTE comes in.

Studies show that nearly a third of us say we’re simply not getting enough sleep. That’s definitely the case for new parents. Power naps can alleviate our so-called sleep deficits, they can also boost our brains and general health, according to experts.

Urban commuters spend an average of 1 hour per day on their way to and from work using public transport. And some of the worst rates are in Australia, with Melbourne and Sydney commuters taking over 30 minutes one-way!

Our son loves a good power nap!
Our son loves a good power nap!

Even though it’s recommended adults get at least seven hours of sleep every night, over half of us admit we’re getting less.

At Moon Mama™ we hope the TAKE-OFF TOTE will encourage people to get a power nap while they’re commuting. Your bosses can thank us for the increased productivity by purchasing some more of our products and sharing the love!

Benefits of being outdoors?

Our tote also encourages you to get out and about and soak up the sunshine. The sun’s rays expose us to the essential Vitamin D, which helps our bones absorb calcium and is also thought to help ward off seasonal colds.

Despite being a sunny country, did you know Australia is facing an epidemic of Vitamin D deficiency? As much as a third of the population gets less than the recommended levels!

Hudson's always loved the outdoors...that's why we invented this tote! So we could get out more, minus the hassles!
Hudson's always loved the outdoors...that's why we invented this tote! So we could get out more, minus the hassles!

De-clutter your life and ditch the ‘stuff’ – just grab our bag and TAKE-OFF!

Seriously, can I use this bag anywhere?

Of course! And it’s time society accepted that women can breastfeed wherever, whenever! All you have to do is choose a place to sit, unzip the front pocket of your bag, secure the strap around your waist for support and you’re set to go! We’ve trialled it in parks, shopping centres, airports, buses, cars…you really will love it to the moon and back!

*** Once you buy our bag, send us your shots! We'd love to hear about your Take-Off Time! Maybe you can find another ingenious use for this product and share it with the world.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

So, what are you waiting for?

READY, SET...TAKE-OFF!!!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
 

Risks and challenges

Product perfection and customer service are our focus; and we would like to be honest with you.

MOON MAMA’S TAKE-OFF TOTE (TOT) is a new innovation and like all Kickstarter products you will be the first to receive it. When you see this product in retail months after you have been busy testing out the TAKE-OFF, you can boast to your buddies you made the manufacturing possible. Don’t be shy; share your experiences so we can make our products even better. Initially we'll be releasing it in one gender-neutral colour. But never fear, we have grand plans to expand the colour choices and introduce an accessories range once our fanbase builds.

We don’t anticipate any major setbacks and are confident that we will be able to deliver even if our goal was to be exceeded. We have only offered a limited number of tangible rewards to ensure we can meet the demand. However, there may be unanticipated challenges along the way. Our pledge to you as backers is to be totally transparent throughout the delivery process, no matter what happens! Please be aware we are still in the process of finalising the product design before mass manufacture. Any significant changes to the product e.g. material colours or design features, will be posted as updates on the Kickstarter site.

We've spent months researching and developing our prototype with our Chinese manufacturer (ethically sourced through an award-winning Brisbane-based company). We have carefully priced the Take-Off Tote to make sure we can fulfil all of your rewards. We have also trialled our design and have everything in place for mass production once the funding (hopefully) starts coming in through Kickstarter!

In setting our delivery date for the Take-Off Tote, we also took into account the time required for making the final touches to the design, communicating with our manufacturer and setting up the required processes and procedures for mass production. We anticipate to get the Take-Off Tote delivered to you from June 2014.

Please do stay in touch with us; we need you every step of the way, your feedback is essential to spreading this revolutionary product around the world!

PLAN OF ACTION
Logo (done)
Patent application (Accepted - No. 2013101545)
Trade mark application (accepted, in advertising phase)
Finished prototype (final stages)
Pattern development (done)
Insurance (done)
Fabric selections (done)
Pillow filling choice (done)
Packaging choice (final stages)
Packaging print/wording selection (final stages)
Labels & instructions (agreed)
Manufacturing contract (agreed)
Manufacturing lead-time - 45-50 days from payment receipt (done)
Systems & quality control procedure (in place)
Shipping system (in place)
Dedicated team for customer services & sales (agreed)
Website (done)
Contact details on public website (done)
Social media pages (done)
Returns/exchange procedure (agreed)

Learn about accountability on Kickstarter

FAQ

  • In short, YES! We have the lion's share of the funding we need to kickstart our business; the $10,000 we're hoping to raise on Kickstarter will just take so much pressure off our startup costs.

    Regardless, the business is ready to go and WILL go ahead with our without the Kickstarter funding - we have the product, supplier, patent, trademark, website, Facebook...And our FB community is going nuts as we speak with hundreds of new supporters daily. Join by visiting Facebook.com/moonmamahq

    PLEASE MAKE A PLEDGE, because we will get your details and either way we'll be able to keep in touch with you so you can get your hands on a TOT sooner rather than later!

    Thanks,

    Gemma xxx

    Last updated:

Rewards

  1. Select this reward

    Pledge $1 or more
    About $0.89 USD

    6 backers

    $1 or more – ***SUPPORT US; SUPPORT A CHARITY*** For every $1000 we make on Kickstarter, we'll donate 3 Take-Off Totes to a suitable children's charity, chosen by our Facebook fans. (We'll give you the choices.)
    Here's what to do:
    1. MAKE A PLEDGE ON OUR KICKSTARTER NOW, EVERY DOLLAR COUNTS!
    2. Once you've made a pledge, head to Facebook.com/moonmamahq and like our page.
    3. I'll post the charity options in coming days and if we make our $10,000 funding goal on January 25, the selected charity or charities will receive the bags after mass production is able to occur.
    Check out our website at www.moonmama.com.au

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  2. Select this reward

    Pledge $65 or more
    About $58 USD

    3 backers Limited (7 left of 10)

    $65 or more - ***GOLD COAST/TWEED LOCALS*** Limited offer for our neighbours here on Queensland's Gold Coast and the Tweed, Northern NSW. Get a Take-Off Tote for just $65 (pick-up only - delivery can be arranged at a cost).

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  3. All gone!

    Pledge $80 or more
    About $71 USD

    10 backers All gone!

    $80 or more - ***WHOLESALE PRICE*** Be one of the first people in the universe to receive our Take-Off Tote (TOT) at wholesale price. Early birds help get us started! Get one bag delivered to your door (Australia-wide - international shipping extra).

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  4. Select this reward

    Pledge $100 or more
    About $89 USD

    3 backers Limited (27 left of 30)

    $100 or more - ***HALF-PRICE SHIPPING*** You might not have been quite as quick off the mark, but you'll still be one of the first people in the universe to receive our Take-Off Tote. Early birds help get us started! Get one bag delivered to your door (Australia-wide - international shipping extra).

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  5. Select this reward

    Pledge $110 or more
    About $98 USD

    0 backers Limited (60 left of 60)

    $110 or more - ***EARLY-ISH BIRDS*** You'll receive a Take-Off Tote delivered to your door (Australia-wide - international shipping extra). Thanks for the support.

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  6. Select this reward

    Pledge $120 or more
    About $107 USD

    0 backers Limited (80 left of 80)

    $120 or more - ***SUPERSTAR REWARD*** Thanks for your generosity! You'll receive a Take-Off Tote delivered to your door, anywhere in the world!

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  7. Select this reward

    Pledge $130 or more
    About $116 USD

    0 backers Limited (130 left of 130)

    $130 or more - ***GOOD KARMA REWARD*** You've gone above and beyond our expectations. We'll mail you a Take-Off Tote wherever you are in this world! Thanks so much.

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  8. Select this reward

    Pledge $140 or more
    About $125 USD

    3 backers Limited (147 left of 150)

    $140 or more - ***WOW!*** You are amazing! Thanks so much for your support. You'll receive a Take-Off Tote delivered to your door, world-wide.

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  9. Select this reward

    Pledge $500 or more
    About $446 USD

    0 backers Limited (10 left of 10)

    $500 or more - ***LIMITED EDITION REWARD*** We'll give you a big thank you shout out on our website and social media, plus you'll receive a Limited Edition Take-Off Tote delivered to your door world-wide. (We will give you a choice of a few limited edition colours.)

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  10. Select this reward

    Pledge $1,500 or more
    About $1,338 USD

    0 backers Limited (5 left of 5)

    $1500 or more - ***SEE YOUR NAME IN LIGHTS*** For being so incredibly generous, you'll receive a personal or business profile on www.moonmama.com.au and our social media and you'll get your very own Limited Edition Take-Off Tote (we will give you a fab selection of colour choices). Of course it'll be delivered to your door world-wide.

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  11. Select this reward

    Pledge $3,000 or more
    About $2,676 USD

    0 backers Limited (1 left of 1)

    $3000 or more - ***TAKE-OFF REWARD*** Thanks for the generosity! For the Take-Off Reward Pledger, where's more suitable to send you than Moon Mama's hometown and Australia's favourite playground, the Gold Coast?! We'll pay for your domestic return flights to Coolangatta, Queensland (flight dates to be negotiated), and you'll get to meet the Moon Mama family so we can personally thank you. Of course you'll also get a personalised Take-Off Tote delivered to your door in your choice of our limited edition colours. PLUS you'll be listed on www.moonmama.com.au and our social media as a major backer of the project with a personal or business profile. ***Accommodation not included. Prize applies to one person only. Domestic flights within Australia only.

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Funding period

- (30 days)