4 years, 100K Miles, and 400 Shows.. since our last record "Wild Places"... and we still believe in what we are doing more than ever before. You are our patrons, the supporters of our life's truth.. and we hear it loud and clear that you are ready for another Moody record!
With our recent move to the desert, and in hopes of a more sustainable lifestyle, we have decided to record and self-produce this record in our home studio. Our hope is that by spending less on the recordings, we can spend more on the much needed promotion and distribution and make some feature music videos to accompany our tunes, which helps them be seen and heard and get further in the world.
We believe we are producing the strongest batch of songs we have written thus far, and we can't wait to share them with you.. and with as many people as we can reach with our music.
$18K is our Funding Goal but our Stretch Goal is $28K!!
What is a Stretch Goal ? : Kickstarter is an ALL OR NOTHING Campaign.. so if we don't get fully funded we don't get ANY of our funds.. Having a reachable Funding Goal takes a TON of stress off of us during a campaign, so knowing we will get enough funding to at least finish the record will be our funding goal... Our STRETCH GOAL is what we need to accomplish ALL of our Goals which we have described in great detail below. We hope you will agree, that reaching our Stretch Goal would mean great strides for us in 2019 and beyond!
We are naming our album after our first Sun-inspired track we wrote after moving to the desert .. " GREAT BIG MAMA SUNSHINE" This new record is the sunnier side of Moody Little Sister.. Empowered with joy, love, self confidence, colored with sunshine and desert landscapes.. and emoted with the deep hearted reflection that Moody is known for.
The results are a vibrant collection of songs that will take the listeners on an incredible journey..
Even in the past 9 years that Moody has been touring, we have seen a huge decrease in the respect given to music as a viable and valued art form. With the increased free streaming services, the way that musicians make living are being chipped away at by big entities and rapidly changing technologies.
Moody has been going about things on our own terms for years, teaching fans how to turn their homes, backyards, barns, yoga studios, church basements, office meeting rooms and just about any space into Listening Room Concerts. This has provided us a way to tour, meet fans, and make connections all over the Nation.
That being said, our last Kickstarter only covered a third of what "Wild Places" actually cost us to make. And because we spent it on the recording, we had no budget in which to promote a record that was impeccably made and ready for any big placement or film opportunity.
We have minimized our lifestyle to support our musical journey, and have thought outside the box for years on how to stay alive as musicians and yet, we still need our fans to help make records. Until music is valued in our culture, full-time touring musicians will continue to need their tribe and networks to come together when it's record making time.
PUBLICITY & ADVERTISEMENT : We want our music to go farther than it ever has, but also realize we can only tour so much and that limits our reach. We need a promotional element behind us to do some of the legwork and get us in front of more fans. Reaching our stretch goal will help get our music into the right promotional hands. (We are still holding our record to industry standards even though we are making it ourselves. Rob has over 15 years of record producing under his belt, so even though this will be "made at home".. it will not be *home made*, it will be a high quality record, ready for radio, movie and television).
2019 North American TOUR: We are still our own Booking Agents and Tour Coordinators, but we are thinking beyond our current borders. Part of moving to the SW was also to increase our touring corridor. In 2019 we hope to reach more states, play more shows, festivals, house concerts, and venues than we ever have. We will be setting off on a four month CD Release Tour, and hope that by the end of it, many more people will know about Moody Little Sister.
This 2019 tour is an estimated 10K miles in 4 months. With so many new places on our horizon this year, this Kickstarter will be helping front our gas for our longest tour to date.
TOURING VAN CONVERSION: A New Van will require a new conversion. If we reach our stretch Goal of $28K we will be able to convert our van in a way that makes us able to tour without pulling a gear trailer. This will save us on gas money in a huge way, and it will also help our transmission last longer. It will also mean functioning with organization and having a "home base" we can all live in while traveling for long periods of time. We will be touring with Triton again this year ( for those of you who don't know - Triton is our dog, a Newfoundland, who weighs in at 140lbs) so, all of us having a space that is functional will be super important.
MIXING/MASTERING: Because we have so many new songs, we are having to choose some that will not make the record. We would still like to mix and master them all and promote a few strong Singles that we think would make the most impact. For a handful of those special tunes, we'd love to hire out a few tracks to be independently mixed. The rest of the tracks we will mix at home to save costs. ALL songs recorded and released will need professional mastering. For those of you unfamiliar with what mastering it.. we will leave a link to what mastering means and all the sound geek details here: https://www.google.com/search?client=safari&rls=en&q=why+master+a+record&ie=UTF-8&oe=UTF-8
ARTWORK/DESIGN: We will be hiring a professional graphic artist to brand and embolden Moody Little Sister's "Great Big Mama Sunshine". This is a bold, strong record and it deserves packaging that will reflect what's inside. We will also be getting some design work for Moody Merchandise to accompany us on our tours. Merchandise is one of the #1 ways we make a living on tour, so this one time hiring of an designer will give us a lot to work with moving forward.
DUPLICATION: YES people still buy CD's. Merch and CD's are sometimes the only way we make profit or break even on a show in a new town. People buy CD's at nearly every show we play. This is (for now) the main way to get our music into the hands of people that had a memorable experience with us at a live show. We also work very hard on our lyrics and we want to be able to print an album that has the lyrics available inside the booklet.
As in any business that has to order product, our price points for records go down significantly when we buy in bigger portions. We would like to order a large order of CD's and get the price break. We are confident we will need the whole order after this Kickstarter, and our tour this year.
TAKES MONEY TO MAKE MONEY: Kickstarter is a rewards based crowd funding platform, so we have to invest in our Kickstarter to be able to reward our patrons. Our Kickstarter will re-coupe some of these expenses. Anywhere from frames for our pictures, boxes and Mailers for the CD's we will send out and on and on..
MUSIC VIDEOS: Like it or not (and Naomi really doesn't like it) it is a video world. It is fast becoming the way we communicate with each other, so music videos are more and more vital to someone hearing your music. We have always felt it is one of our weak links that we do not have very many professional music videos that truly capture our essence as live performers. It is something we have been working hard on that over the years, but with our Kickstarter we would love to make a few feature videos to our strongest songs on the record.
Music videos not only determine whether a person comes to your show, but booking agents also go straight to live videos to see what your performances look at feel like. Live performance videos are some of the hardest to capture due to noisy crowds and poor sound quality. Upon meeting our stretch goals, we would love to book a live performance video shoot with an audience for future promotions.
PUBLICITY: Upon reaching our stretch goal, we would love to invest in a Publicity Campaign for "Great Big Mama Sunshine". Not only do we think this record and these songs are strong enough to gain interest by a promotional agent, but we also believe, if put in front of a wider audience, these are our most relevant songs we have written to date. They are hooky, fun, vibrant, exciting, and yet, full of important messages for this time we are in. They are songs that encourage bravery, confidence, love, celebration and a bold resilience to keep our hearts open to love.
Yes, our fans can share, and word of mouth can take us farther than we can on our own.. but we hope for a chance for a bigger network, and some opportunities we just can't create for ourselves.
Please read through the descriptions, as there so many amazing things to accompany your patronage ..
We are actually still in the process of making your unique hand-made rewards .. as soon as some of them are finished we will be adding more pictures.
We are also offering some exciting packages, including a weekday dinner and serenade for four. Naomi is an amazing cook and can work with any food allergies, requirements or preferences, from paleo to vegan to create a custom dinner menu for you and your friends.
We are also offering a commissioned original song, which we are excited about offering for the first time in our careers. We will write the lyrics & melody, and record your original piece for you at home in our studio and send it to you digitally!
Artwork is an important element to our lives and balance, and we have a few original pieces we are making just for this Kickstarter! including an original framed Rooster block print, hand carved, just for this campaign, which will be a limited edition of 100 Prints, period!
For our Musician friends, we have a Desert Recording Reward. Come to our desert homestead Studio and make an EP with us while you enjoy the artistic immersion experience.
Also consider selecting a reward that offers more than one of our CD's so you can share us with your friends and family. It's your word over ours. Your word of mouth and social media posts are what helps our music get into new places!
Thank you for believing in this project, please share on social media and send to people you know would love to pre-order our upcoming record!
Risks and challenges
The biggest Risk and Challenge is getting the word out that this kickstarter is happening. Our campaign is actually vital to us completing the project. We do not have the allotted funds ourselves without this kickstarter being fully funded.
We believe we have enough fans to help us reach these goals, and who believe in our life path as full-time touring musicians who want to make a positive difference in the world through music.
If you are reading this , consider sharing this campaign so we can reach our Stretch goals and move confidently forward as Moody Little Sister in 2019 with our strongest foot forward!
- (28 days)