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$5,202 pledged of $55,000 goal
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$5,202 pledged of $55,000 goal
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About

Monokini 2.0 -Who says you need two?

Monokini 2.0 is a swimwear collection designed for breast cancer operated women. Monokini 2.0 swimwear makes it possible for one-breasted women to feel beautiful as they are, even on the beach. No more empty swimwear cups or sweaty prosthesis!

In the 1960's designer Rudi Gernreich fashioned the first Monokini that was meant as a cultural statement: "It had to do with more than what to wear on the beach. It was about a changing culture throughout all society, about freedom and emancipation", uncannily similar to what we want to achieve with our Monokini 2.0. We hope that if Rudi's original Monokini made it easier for women to go topless on the beach if they wanted to, our updated Monokini 2.0 will make it easier for women to go breastless on the beach if they want to.

How did this all began?

The project started out as a non-profit art-project that resulted in an internationally touring photo-exhibition. Together with eight other designers, we (Katriina & Vilma) created Haute Couture swimming suits for one-breasted women that were presented by volunteer models. In the end we had 10 beautiful fashion photographs, 10 Haute Couture swimming suits and 10 empowered women. If you want to know more about the art-project, the designers and the experiences of the models, see our website monokini2.com.

Why do we want to make this real?

Miss Elina Halttunen (the mother of the whole project) has dreamed of buying a suitable swimming suit for almost ten years, and has obviously been sharing the need with several other breast cancer operated women. We went viral with our Monokini 2.0 fashion photographs, and received a lot of inquiries: "Where can I buy these?", "Why are you not producing these?", "I want to have my own Monokini 2.0!". Therefore, we want to offer Monokini 2.0's for anybody to buy - all over the world!

The money is going to be used for?

The money is going to be used in producing three different designs of Monokini 2.0 swimwear. These high quality swimming suits are designed by Finnish designers::

#1 Elina Halttunen / www.monokini2.com

#2 Tyra Therman / www.tyratherman.com

#3 Timo Rissanen / www.timorissanen.com

For more pictures visit: www.monokini2.com

Our costs are

The 55,000 dollars will be used for:

  • PRODUCTION 70% 
  • MARKETING 20% 
  • CREATING ONLINE-SHOP 10% 

PRODUCTION includes:

  • Materials (fabrics, threads, siliconbands, labels, prints) 
  • Industrial sewing 
  • Professional patterns 

MARKETING includes:

  • Facebooks ads 
  • Bloggers 
  • Google Ads 
  • Printed press 

CREATING AN ONLINE-SHOP includes:

  • On-line shop platform fees 
  • Professional coder 
  • Professional graphic designer 

Stage of production

We have different stages in our Monokini 2.0 -project. Designing is already done, now we need to get the production running, start building up our online-shop and market it. Our Monokini 2.0 project is going to finished by the end of October 2014. We promise that we will open our online-shop on the 1st of November 2014.  

Size chart

Our pledges

Our promise for you

We will promise that if we get the money required we will work harder than ever to make sure that the world will be a little bit nicer place for women who have to deal with their different body-image daily. Monokini 2.0's will be available in our online-shop before 1st of November 2014. 

Follow us

#monokini2 
#whosaysyouneedtwo 
#tarahtaneet 
#nuttytarts 
#wearethenewnormal
 

Monokini 2.0 is a registered trademark

Risks and challenges

Main risks of our project are:

1. Production delay due to high demand
We have anticipated the high demand by making pre-contracts with all our suppliers that include paragraphs on penalties for delays.

2. We will not reach the target group
We have made a comprehensive marketing plan for our project. We are very familiar with usage of social media and internet based marketing. Our internationally touring photography exhibition is part of our marketing plan as well as collaborations with international breast cancer associations.

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    In Monokini 2.0 project it is not possible to back us without receiving reward. Everybody will get something in exchange!

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    Pledge $5 or more About $5

    1. You will receive the most inspiring "THANK YOU!" video by e-mail. 2. Your name will appear on the official webpage of Monokini 2.0 -project under the topic "BACKERS".

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  3. Select this reward

    Pledge $20 or more About $20

    1. You will receive the most inspiring "THANK YOU!" video by e-mail. 2. Your name will appear on the official webpage of Monokini 2.0 -project under the topic "BACKERS". 3. You will receive with the unique Monokini 2.0 pendant only available for backers. Monokini 2.0 pendant is made of laser cut silvery perspex.

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  4. Select this reward

    Pledge $50 or more About $50

    
1. You will receive the most inspiring "THANK YOU!" video by e-mail. 2. Your name will appear on the official webpage of Monokini 2.0 -project under the topic "BACKERS". 3. You will receive the Monokini 2.0 sleeveless t-shirt only available for backers. Monokini 2.0 t-shirt is high quality design t-shirt


 and we have different models for men and women.

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  5. Select this reward

    Pledge $150 or more About $150

    1. You will receive the most inspiring "Thank you!" video by e-mail. 2. Your name will appear on the official webpage of Monokini 2.0 -project under the topic "BACKERS". 3. You will receive a backers special edition Monokini 2.0 -swimsuit. Backers Special edition Monokini 2.0 swimsuit is made of high quality materials and it suits every women's bodies, no matter if you have one or two breasts.

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  6. Select this reward

    Pledge $175 or more About $175

    1. You will receive the most inspiring "Thank you!" video by e-mail. 2. Your name will appear on the official webpage of Monokini 2.0 -project under the topic "BACKERS". 3. You will receive one of the three featured Monokini 2.0´s of your choice!

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  7. Select this reward

    Pledge $250 or more About $250

    
1. You will receive the most inspiring "Thank you!" video by e-mail. 2. Your name will appear on the official webpage of Monokini 2.0 -project under the topic "BACKERS". 3. As a very important person you will be invited to our "VIP" party, which will be arranged in New York City in April 2015.


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Funding period

- (31 days)