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The initial Project launched October 2012, a few days prior to Hurricane Sandy in NYC. Due to unforeseen and unfortunate circumstances, the project was not properly promoted and advertised, which led to an unsuccessful (first) Kickstarter Project. However, keeping up with the entrepreneur spirit, we are relaunching.
Monkey Face Apparel (or MFA) is a fashion line born in Brooklyn, NY and established in 2008. MFA is a brand with an colorful edge. The monkey inspired theme is fun, unique and bold. The clothes are designed with the intention of bringing out the playful primate in all of us.
Jacob, the male primate of the duo, is the face of the brand and first primate developed. Jacob is fun and energetic, he was the one who bravely discovered the time machine. (check out monkeyfaceapparel.com to see the quick animation of how it all began. Be sure to use a computer or device that supports flash)
Coco, the female counterpart of the duo. Unlike Jacob, who is worn by both female and male customers, she was developed later to service our female customers. Right now apparel is limited with Coco, however, after the success of the project we hope to change that. :-)
MFA is an expanding clothing brand with potential to become a fashion empire, but is limited due to equity and marketing. Further brand development requires funding for production and marketing. To expand the MFA brand, our marketing plan must be executed. However, we need to have inventory.
To reduce costs without compromising quality and uniqueness, orders will be made in bulk rather than individual pieces. Product offerings will branch off the signature T-shirts to include various apparel and accessories that stay up-to-date on current trends.
A low-cost marketing plan will utilize viral marketing, consumer branding, social media networking, and consumer engagement.
Fabrics, raw materials, printing, tags, packaging, transportation, extra labor, shipping fees and studio rent -- the cost adds up. Oh, not to mention production cost -- conducting a photo-shoot can be expensive. Here's the thing, we have the demand for our products-- but no supply. We need your support, help us move forward. The more funds we raise the more we can expand and grow Monkey Face Apparel.
-We'll be able to further update our website, fine-tune the imperfections.
-Set to produce entire collection. Expand our Varsity Jacket section. Offer more variety in colors and women jackets.
-Produce a full collection which includes: various versions of our monkexedo pants, hats, accessories and more. Finally be able to provide competitive wholesale pricing for retailers and compete with the bigger brands.
Risks and challenges
The most challenging part is making sure we maintain a low cost of goods sold. It's imperative we don't put ourselves at a loss and strive to be profitable.Learn about accountability on Kickstarter
- (45 days)