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Mission to produce pieces from collection.
Mission to produce pieces from collection.
63 backers pledged $4,255 to help bring this project to life.

About

The Re-Launch. Monkey Face Apparel. project video thumbnail
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$4,255

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 LOOK OUT OUR AWESOME GIFTS!

The initial Project launched  October 2012, a few days prior to Hurricane Sandy in NYC. Due to unforeseen  and unfortunate circumstances, the project was not properly promoted and advertised, which led to an unsuccessful (first) Kickstarter Project. However, keeping up with the entrepreneur spirit, we are relaunching. 

Monkey Face Apparel (or MFA) is a fashion line born in Brooklyn, NY and established in 2008. MFA is a brand with an colorful edge. The monkey inspired theme is fun, unique and bold. The clothes are designed with the intention of bringing out the playful primate in all of us.

 Jacob, the male primate of the duo, is the face of the brand and first primate developed. Jacob is fun and energetic, he was the one who bravely discovered the time machine. (check out monkeyfaceapparel.com to see the quick animation of how it all began. Be sure to use a computer or device that supports flash) 

Coco, the female counterpart  of the duo. Unlike Jacob, who is worn by both female and male customers, she  was developed later to service our female customers. Right now apparel is limited with Coco, however, after the success of the project we hope to change that. :-)

MFA is an expanding clothing brand with potential to become a fashion empire, but is limited due to equity and marketing. Further brand development requires funding for production and marketing. To expand the MFA brand, our marketing plan must be executed. However, we need to have inventory.

To reduce costs without compromising quality and uniqueness, orders will be made in bulk rather than individual pieces. Product offerings will branch off the signature T-shirts to include various apparel and accessories that stay up-to-date on current trends.

A low-cost marketing plan will utilize viral marketing, consumer branding, social media networking, and consumer engagement.

Fabrics, raw materials, printing, tags, packaging, transportation, extra labor, shipping fees and studio rent -- the cost adds up. Oh, not to mention production cost -- conducting a photo-shoot can be expensive.  Here's the thing, we have the demand for our products-- but no supply. We need your support,  help us move forward. The more funds we raise the more we can expand and grow Monkey Face Apparel.

-We'll be able to further update our website, fine-tune the imperfections.

-Set to produce entire collection. Expand our Varsity Jacket section. Offer more variety in colors and women jackets.

-Produce a full collection which includes: various versions of our monkexedo pants, hats, accessories and more. Finally be able to provide competitive wholesale pricing for retailers and compete with the bigger brands. 

Risks and challenges

The most challenging part is making sure we maintain a low cost of goods sold. It's imperative we don't put ourselves at a loss and strive to be profitable.

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Thank you email and updates.

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    Pledge $5 or more About $5

    Whoa this will add up! With a $5 pledge you'll receive an awesome printable (and reusable) Thank YOU Card especially designed for this project.

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    Pledge $10 or more About $10

    Awesome! With a $10 or more pledge you'll receive one of our wooden logo pins.

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    4 backers
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    Pledge $10 or more About $10

    "MADE IN ACIRFA" Our newly added Kickstarter Exclusive.

    Pronounced [Ah Kre Fah], this marks the place in which the primates reside. Through our brand you'll embark on their travels.

    Add $10 for international shipping :-)

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  5. Select this reward

    Pledge $15 or more About $15

    $15: MFA Coffee Mug or branded tote bag

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  6. Select this reward

    Pledge $30 or more About $30

    MFA Block Letter Tee Or Jacob Gold Teeth Shirt. (Both have the color options: white or black shirt)

    Please add additional $10 for International shipping

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    15 backers
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  7. Select this reward

    Pledge $45 or more About $45

    Accessories Bundle (Passport Case x Branded Notebook x Mouse Pad)

    Additional $10 for international shipping

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  8. Select this reward

    Pledge $50 or more About $50

    Leather (snapback) Hat. Choice of Black, Red or Green

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  9. Select this reward

    Pledge $80 or more About $80

    Jacob Sweater (unisex). Choice of Two-tone sweater (short or long sleeve) OR Jacob Blast Sweater in grey or blue.

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  10. Select this reward

    Pledge $150 or more About $150

    Exclusive MFA Jacob Monkexdo pants and MFA Tee (Block Letter Tee Or Jacob Gold Teeth Shirt)
    Please specify size, gender for the shirt and desired color.

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    Pledge $300 or more About $300

    Package F: Receive the made-to-order Varsity Jacket (MALE) Please specify size (items run true to size with a slight tapered fit)

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    Pledge $450 or more About $450

    Jacob Varsity Jacket Customized by You. Choose from various color options.

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    Pledge $600 or more About $600

    One night Stay at a NYC Chic hotel and dinner with the team. With Jacob Sweater x Accessories bundle. Air fare not provide.

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Funding period

- (45 days)