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Momoco is here to give women the choice in print AND shape of the bikini they would like to wear - no compromises!
31 backers pledged £3,301 to help bring this project to life.

About

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£3,301

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Momoco Bikini is a new perspective on bikini brands that is launched on Kickstarter. This new concept means women no longer have to choose between their favorite print OR cut. Why not have the freedom to choose both? After all, in a bikini you're the most naked you'll ever be in public (hopefully, for you!). 

We've worked hard on a video that translates our new perspective on bikinis, shooting it in Belgium and Beijing! We hope you’ll love it and feel free to comment or share! And remember, it's ALL about the freedom to choose…. 

For years, major bikini brands have treated women as all standard shapes and sizes. This simply isn't true – and Momoco is here to give women the choice in print AND cut of the bikini they would like to wear. Momoco is a concept bikini and a simple idea aimed at making women feel the most comfortable whilst the most naked they'll ever be in public.

The idea of Momoco is one of consciousness to your own body, providing a choice between 3 different bikini styles of top (triangle, bandeau and bra-style) and 3 different styles of bottom (European, Brazilian and shorts) within the print you select. We believe that the style of bikini you wear should be dictated by what you like and NOT having to compromise with what the market brings you. 

  Mix & Match your ideal top + ideal bottom in your favorite print!

 We've poured all of this in to our new kind of look-book: “The Flip & Pick book”. Based an old nostalgic kids book, it's a fun and handy tool that makes it easy for you to 'flip and pick' through a range of shapes and prints. 

See the Flip & Pick book in action on http://youtu.be/PD2zTBSsafE

Momoco isn't a specialist brand aimed at tiny or larger ladies. It's a new and simple vision on the bikini, focused on YOU, the female consumer. We're a brand with a clear vision and mission: to put women central again and to implement YOUR opinions on the brand. Therefore, alongside the collection we will regularly post new fabrics, prints and ideas and poll which ones should go in to production.

  The bikini as a final product will be packed in a nylon pouch composed of the same print as your bikini. This pouch is especially designed to make the washing and storing of your bikinis easy and tidy. Our mission is to take away all the stresses related to bikinis. 

 Momoco is the brainchild of Itza Bocken, an entrepreneur based between Belgium and Beijing and co-founder of Belgian street-wear brand, Made By Chickies. 

 Alongside her is the A-Team of creativos, and without their help the project wouldn't be off the ground! Each one of them supports Momoco with their own talent and in their own way. 

 Why are we asking for money? 

 Firstly, we're using the Kickstarter platform because we want to present you this new perspective of a bikini brand to see if you'd support it. We want Momoco to be a 'democratic' brand, instead of sailing along in the corporate driven world. 

 Secondly, we're full of creative energy but simply don't have the monetary capital that's needed for the development of Momoco. We're not asking for much because we truly believe brands with soul need to grow organically. 

What do you get in return?

Firs of all, forever love and respect for believing in a young entrepreneurs dream! Depending on the amount you have backed (starting from 1£ !), you can be rewarded a TOTE BAG, Deluxe Flip & Pick book, a honourable mentioning, a MAGIC MUG or a MOMOCO BEACH TOWEL and much more! 

Furthermore, you'll be one of the proud investors of a young & creative project !

SEE THE MAGIC MUG IN ACTION!

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MOMOCO BEACH TOWEL

Nice & soft beach towel with a stylistic Momoco print
Nice & soft beach towel with a stylistic Momoco print

Where do we need it for ? 

1. To develop beautiful bikini samples and shoot the next Flip & Pick book. 

2. To create a lovely user-friendly website

3. To have a real small production Find out more about Momoco

Find out more about Momoco

http://www.facebook.com/momoco.bikini
http://www.instagram.com/momoco.bikini
http://www.pintrest.com/momocobikini

Risks and challenges

With every ambitious undertaking, risks and challenges are posed. We believe we've taken the necessary steps to limit these.

We've carried out thorough research, to really get to know the market, and through this we were handed some great info.

We learned that most consider price, shape, print and brand, with no compromises to be the most important factor in choosing their bikini.

Not only did this tell us we're on to a winner, but has helped us understand which style bikini you'd be more inclined to buy. This will help us to no end when it comes to producing our bikinis, making sure we don't under or over-stock.

In the future, we'll continue to heavily use our own market research, polls and surveys. We're really keen for Momoco to be a 'democratic brand'. It's all about providing you with a choice you want!

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Support

  1. Select this reward

    Pledge £4 or more About $5

    Eternal gratitude and we'll read all the names in a video!

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  2. Select this reward

    Pledge £8 or more About $10

    Get a Momoco Tote bag for easy shopping or a day on the beach + a tropical Momoco postcard sealed with a lipstick kiss of Jill Shaw herself!

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    3 backers
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  3. Select this reward

    Pledge £19 or more About $25

    Deluxe Limited Edition of "the Flip & Pick Book" + honorable mentioning of your name inside + Momoco Tote bag + 24h pre-order exclusivity of the collection SS2015!

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    9 backers
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  4. Select this reward

    Pledge £21 or more About $27

    Deluxe version of the Flip & Pick book (the new coffee table book, so they say!) + honorable mentioning of your name inside + a Momoco Tote bag + 24h pre-order exclusivity of the collection SS2015!

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  5. Select this reward

    Pledge £27 or more About $35

    Deluxe Flip & Pick book + honorable mentioning + Heat Activated Momoco mug (pic online soon!) + 24h pre-order exclusivity of the collection SS2015!

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    1 backer
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  6. Select this reward

    Pledge £33 or more About $43

    Exclusive Momoco printed Beach towel (pic online soon!) + 24h pre-order exclusivity of the collection SS2015!

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    4 backers
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  7. Select this reward

    Pledge £42 or more About $55

    Exclusive Momoco printed Beach towel + Heat Activated mug (pic online soon!) +24h pre-order exclusivity of the collection SS2015!

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    1 backer
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  8. Select this reward

    Pledge £59 or more About $77

    Deluxe Flip & Pick book + honorable mentioning + Heat Activated Momoco mug + Exclusive Momoco Beach towel + 24h pre-order exclusivity of the collection SS2015!

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    4 backers
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  9. Select this reward

    Pledge £90 or more About $117

    Deluxe Flip & Pick book + honorable mentioning + Heat Activated Momoco mug + 2 Exclusive Momoco Beach towels + Momoco Tote + 24h pre-order exclusivity of the collection SS2015!

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  10. Select this reward

    Pledge £180 or more About $235

    All of the above PLUS 2 bikinis named after you!

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    2 backers
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  11. Select this reward

    Pledge £300 or more About $391

    All of the above PLUS 3 days personal tour in Beijing (excl. travel costs)

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Funding period

- (31 days)