Baby Assured - Mommy Halo

by Anthony Ayers & Robin Kelly

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About

We were expecting parents living in Asia in 2017. That meant being in contact with family and friends overseas, watching YouTube tutorials on how to do the perfect swaddle, and researching recipes that were high in baby-friendly nutrients. Constantly on our mobile devices, constantly self-educating. And like 1 in 3 expecting mothers, we started to question the effects of EMF transmitted radiation from our devices, and how that affected our child. We have become so attached to our mobile phones and tablet devices that it's easy to forget the harmful effects it may cause our body.

Electromagnetic Field or simply EMF is nothing new. We have been exposed to EMF from many different sources, such as the Earth's magnetic field and our Sun. But since we've discovered the power of electricity, humans have developed more and more devices that produce EMF (televisions, microwaves, and radios to name a few). And recently - cell phones and tablets. These small devices bring EMF closer and in more concentrated doses to everyone.

There are two types of radiation pregnant women should be concerned about. 1.) Ionizing radiation – caused by exposure to X-ray machines. 2.) Non-ionizing radiation or Electromagnetic Field Radiation (EMFs) – potentially caused by exposure to appliances such as smartphones, tablets, TVs and Microwaves. Current public concern focuses on the possible long-term health effects caused by exposure to EMF radiation at various levels, especially those as acute as our mobile phones. The most recent studies suggest extensive, long-term damage. Click here to read more.

We've researched and found different products on offer to minimize the possible negative effects of EMF, but there is a big gap that's missing - there's nothing protecting pregnant mothers and their unborn children.

This is how & why Mommy Halo came to be.

The Mommy Halo was created to shield EMF radiation from the potentially chronic occupational exposure caused by the use of phones and tablets.

Because of this gap, we began developing a product that we would feel comfortable using, and could share with other expecting parents around the world. The idea became innovation. What started as a simple question "are we protecting our unborn baby the best way we can?" turned into a whole project that we know many expecting mothers could relate to.

 Mommy Halo is wireless, meaning no charging needed and its portable - you can bring this incredibly comfortable protector, anywhere. We've worked extensively for the last 14 months to deliver a working prototype of the Mommy Halo, including extensive testing and quality assurance.

Smart - Mommy Halo is credited with a Global Product Certification EMC-EMF Safety Approval.

Comfortable - Enjoy an ergonomic design that adjusts with growing bellies.

Practical - Connect, watch, work or relax feeling protected.

Affordable - Available at a starting price of US$ 69.95 or 4 easy payments of US$20.

Our EMF blocking material and product is being tested and verified by two different testing authorities (reports available on our website, soon). We also tested Mommy Halo with our own, very expensive and flashy, radiation detectors. The results are excellent.

Test to check how much radiation is being omitted from the tablet.
Test to check how much radiation is being omitted from the tablet.
Test to check how much radiation is going through the material
Test to check how much radiation is going through the material
Different Color for Mommy Halo
Different Color for Mommy Halo

We've enlisted the talent of Bowie Wong and Daimon Downey to help us create different skin designs for the Mommy Halo. Who better than a Paris Couture Fashion Week designer and one of the coolest contemporary artists, alive to artistically bring this product to life.

Designs by Bowie Wong
Designs by Bowie Wong
Designs by Daimon Downey
Designs by Daimon Downey
Animal Design by Daimon Downey
Animal Design by Daimon Downey

Now that everything is in place, our aim is to make as many expecting mothers as possible feel as safe as we do, using connected devices.

We are looking for like-minded people who understand the risks of being exposed to too much EMF radiation. We want to have this product available to the global market, as soon as possible. Your pre-sale support, pledges and word of mouth will help this happen.

Fast Company
Fast Company

We're so excited to share that Mommy Halo has an entry in 3 categories in The 2019 Innovation by Design Awards - Product Category, Health Category and General Excellence Category.

  • Built working injection moulds for mass production  
  • Manufactured & stored thousands of meters of EMF blocking material 
  • Collaborated with the factory that produces Levi's & Nike shoes for Mommy Halo production 
  • Allocated manufacturing capabilities to create over 1,000 Mommy Halo's per day (should demand require) 
  • Built international shipping & delivery relationships   

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge HK$ 80 or more About $10

    THANK YOU

    You're awesome! Your pledge is a vote of confidence in us and to small businesses everywhere. We are eternally grateful. We will send you a thank you card!

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  2. Select this reward

    Pledge HK$ 235 or more About $30

    BABY ASSURED RADIATION DETECTOR

    Add this to any purchase to receive your very own radiation detector. Become an expert. Test our product and everything else that emits radiation in your house.

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  3. Select this reward

    Pledge HK$ 310 or more About $39

    AWESOME EARLY ADOPTER

    You'll receive 1 Mommy Halo in the skin of your choice: Black, White, Grey, Navy Blue, Aquamarine, Pink or Brittish Racing Green. (This Mommy Halo retails at $69.95)

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  4. Select this reward

    Pledge HK$ 360 or more About $46

    YOU ROCK HALO

    You'll receive 1 Mommy Halo in the skin of your choice: Black, White, Grey, Navy Blue, Aquamarine, Pink or Brittish Racing Green. (This Mommy Halo retails at $69.95)

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  5. Select this reward

    Pledge HK$ 395 or more About $50

    BOWIE WONG DESIGNED HALO

    With this pledge, you can choose from 1 of 5 Bowie Wong's beautifully designed Halos. Before Christmas, you'll also receive a card with the details and design of your purchase! The card can be addressed to you or someone else if it's a present. (These Mommy Halo's retail at $74)

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  6. Select this reward

    Pledge HK$ 395 or more About $50

    DAIMON DOWNEY DESIGNED HALO

    With this pledge, you can choose from 1 of 5 of Daimons cool contemporary designs. Before Christmas, you'll also receive a card with the details and design of your purchase! The card can be addressed to you or someone else if it's a present. (These Mommy Halo's retail at $74)

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  7. Select this reward

    Pledge HK$ 510 or more About $65

    ULTIMATE PROTECT & CONNECT PACK

    Choose any design by any artist, the same great product with an extra protective blanket that folds out and across your tummy. Before Christmas, you'll also receive a card with the details and design of your purchase! The card can be addressed to you or someone else if it's a present. (This Mommy Halo retails for $90)

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  8. Select this reward

    Pledge HK$ 590 or more About $75

    FRIENDS PLEDGE

    #Friendgoals - Choose any two designs from the entire range. One for you and a friend. Before Christmas, you'll also receive two cards with the details and design of your purchase! The card can be addressed to you and someone else if it's a present.

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  9. Select this reward

    Pledge HK$ 24,000 or more About $3,058

    RETAILER PLEDGE

    Comes complete with 100 Halo. Any pattern design. All retailers interested, this is the one for you. More than 50% margin - only for early supporters.

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