This project will only be funded if it reaches its goal by .
This project will only be funded if it reaches its goal by .
About this project
All New Moment for iPhone 6/6+ and 7/7+
We believe that the future of photography is in your pocket. The best camera is the one you have with you, and that camera is your phone. At Moment, we want to make your phone work more like a camera.
This is our most ambitious project yet. Introducing not one, but three new products.
Battery Photo Case - The first battery case for mobile photography.
Photo Case - A thin, lens mountable case for picture takers.
All New Wide Lens - Our new aspherical lens that captures stunning images with edge to edge clarity.
Wow, we've already received a lot of feedback to add devices beyond iPhone 7/7+. To help guide us, please vote for what device you want us to support next. A lot of requests for iPhone 6/6+ and Pixel so far.
Pick a reward, become a backer, and help us bring these new products to life. To say thank you, we offer the lowest possible price and deliver to you before anyone else.
Battery Photo Case
The more we shoot, the more battery we require. Constantly on the go, we don’t always have time to find a wall plug, or space to carry a pocket full of power banks. So we created a new type of battery case that brings power and photography together like never before.
Power To The People
Starting with the battery, we wanted a case that let you shoot all day. One that delivered on the promise of power without the extra bulk.
Using a custom design, the iPhone 7+ Case packs a 3500 mAh battery and the iPhone 7 carries a 2500 mAH battery. This translates into more than a 100% recharge of your phone. Using all the available length and width within the case, we focused on adding the thinnest possible battery with maximum performance.
Beyond battery size, we wanted to make the case easy to use. It automatically keeps your phone charged whenever it’s inside. Because we like to provide a little extra control, you can turn charging settings on and off inside the Moment App, something most other battery cases don’t provide.
A Fast, DSLR-Like Shutter Button
Shooting with a button can be faster than tapping the screen, especially if your subject is moving. When you’re shooting with one hand, it’s always awkward trying to hold onto the phone and touch the screen at once.
Using the Moment App, you can half-press the shutter button to lock the subject and full press to shoot. In the Apple camera app you can full press to shoot. In both apps, pressing and holding unlocks burst mode.
In the first Moment Case we had a bluetooth shutter button. In this case, we got rid of bluetooth and redesigned the experience to use the lighting connector. This makes the Moment Shutter button 75% faster than our previous case, now matching the speed of the native camera app.
Our engineers have worked hard to make the shutter button incredibly responsive, just like you would expect from a high end camera.
Attach The World’s Best Glass
We made the mounting of a Moment lens easier, stronger, and more reliable.
The larger lens diameter on the iPhone 7 and the dual lenses on the the 7+ forced us to redesign the Moment lens interface. Slightly larger, we now have enough room to make an interface that clicks into place. Not only is it easier to mount a Moment lens, but for the first time you can put our glass over the Wide or Tele lens on the iPhone 7+.
This opens up the ability to take even more creative shots.
Wear Your Camera
Cameras are meant to be worn, and a phone camera is no exception. No longer stuck in your pocket, you can wear your case on your wrist, around your neck, inside your jacket, or outside your dress.
Thin, Strong And Easy To Shoot
When designing the Battery Photo Case, we wanted to create a camera body that added minimal bulk to your phone, provided enough protection for adventure, and enabled one handed shooting.
The location of the shutter button is always within reach, even for ‘tiny hands.’ While the finely textured surface provides better grip in every kind of weather.
Having spent months iterating on the smallest of details, we believe this the thinnest, most usable battery case for people who love to take pictures.
Works With Your Apple Accessories (except lighting headphones)
Where other battery cases use a micro-USB connector and their own power cables, we designed the Battery Photo Case with a lighting connector, enabling you to use your standard Apple cables. Plug your case into the wall to recharge or into your laptop to recharge and sync.
There is one universal limitation for all third party battery cases... audio can not pass through the connector. This means you can’t use headphones that plug into the lightning port. You can use wireless headphones, which Apple already recommends for the new iPhone 7 devices. We are sorry in advance, as we would have loved to support this.
No random USB cables to forget, just plug in and hit the road.
iPhone 7 Case Comparison
iPhone 7+ Case Comparison
The Photo Case is everything we love about minimal photography. Adding only 3mm in thickness to your phone, this is the thinnest lens mountable case we’ve ever made. It’s slim and unobtrusive in your pocket, yet readily available when you want to shoot.
To all the customers who asked for a thin, non-electronic Moment case — this one’s for you.
Moment lenses have always been about combining world class lens design with cinema quality glass, to create the best image possible. Our new Moment Wide is without a doubt the best lens we’ve ever made.
When Apple introduced iPhone 7, they changed the landscape of mobile photography. Their use of high speed F/1.8, next generation 12MP sensors, and optical image stabilization brought a new level of image quality to your pocket. Although our existing lenses will work with iPhone 7, we ultimately learned that we were maxing out their optical capability. In order to deliver the best quality imaginable, our only choice was to redesign our glass from the ground up.
Sharper Edge To Edge
Using our proprietary design process, we have created a stunning aspheric lens that delivers exceptional edge to edge image quality. This all-glass asphere improves on our already class-leading distortion correction and maintains razor sharp images on iPhone’s F/1.8 aperture.
We went through many design iterations until we came to what we believe is the best mobile photography lens in the world.
A Touch Bigger
In order to accommodate the larger iPhone aperture, we made this lens slightly bigger, enabling us to take advantage of every photon without compromise. A larger lens also makes the optics more tolerant to misalignment, so unwanted dark corners are a thing of the past.
By opening up the optics with this lens, we are now able to deliver edge to edge clarity on iPhone 7, Google Pixel, and the Galaxy S7.
Easier To Align
Thank you to our amazing customers we received plenty of feedback about how to make the new lens interface easier to use. With slightly larger tabs, better visual markings, a spring loaded detent, you will have more confidence when installing and shooting with Moment.
The new lens interface doesn’t just apply to the new Wide Lens. We’ve brought this new interface to our Tele, Superfish, and Macro Lenses.
But don’t worry, if you are an existing Moment lens owner we have created a custom adaptor so your existing lenses will now work with the new cases.
New Wide Lens Specs
Existing Moment Lenses
Same glass, better mounting interface.
Along with the new Wide Lens we are upgrading all of our existing lenses to the new mounting interface. This means if you select the Tele, Superfish, or Macro lens with your backer level, it will include the new and improved V2 interface.
If you are an existing Moment lens owner, don’t worry. We have created a small adapter which you can permanently attach to your existing lenses, making them compatible with both the Photo Case and the Battery Photo Case. If you back the project, we will provide this adapter free of charge.
Every Moment product starts with the customer.
From capturing to sharing, we’ve spent the past three years connecting, listening and learning from thousands of our own customers. Each with slightly different needs, but all with a shared desire to capture better images, faster.
This research started in the field with people who love to shoot with their phones. From amateurs to professionals, picture takers to filmers, we studied their entire customer journey well before we started designing any solutions.
Our research resulted in a few consistent patterns. It gave us the insight that customers either wanted their case to do more, or they wanted it to do less.
From this, two new projects were born… the Simple Case and Super Case.
Phones continue to get thinner and thinner, which is perfect for our pockets but challenging for those of us who like to take pictures. The thinner they get, the harder they are to hold, especially in varying weather conditions.
Going back to original cameras we spent a lot of time re-studying how people hold a camera versus a phone. How they use a button versus their fingers. And when they shoot in landscape orientation versus portrait.
We created dozens of different prototypes, testing button locations, sizes, orientations, shapes, and forms. We looked at sharp phone edges versus rounded curves. Pronounced grips versus subtle ones. We also spent time testing these in the wild, to understand how they worked in various temperatures and weather conditions.
Different from traditional cameras, thickness is everything when it comes to mobile photography. Because the phone lives in our pocket for most of the day we realized that every millimeter added to the back of the phone would matter.
The Simple Case was a study in subtraction. Starting with the thickest part of the case, the lens interface, we started concepting a new interface that was both thinner and stronger. Next we rethought the strap attachment, creating solutions that made the attachment easier to use while the phone is inside. Lastly we explored how much plastic versus TPE rubber would be required to provide enough protection from the occasional drop, without adding unnecessary bulk.
The Super Case started with a study of batteries. The entire architecture of the case was based on the different battery shapes available and how we could minimize thickness. Going through dozens of off-the-shelf batteries, we came to realize that a custom solution was the only way to achieve the thinness we desired.
Fix What’s Weak
In making the first Moment Case, one of the core lessons we learned is that reliability is everything. Moments can’t be missed because a lens doesn’t attach or a case doesn’t connect. Tearing down our own products and reading through hundreds of customer emails, we looked at every weakness in our current user experience.
Of everything we decided to tackle, the lens interface and shutter button were our biggest design challenges.
The wider lenses on the iPhone 7 and the dual lenses on the 7+ forced us to rethink our metal on metal lens interface. A solution that enabled Moment lenses to work with and without a case, its limitations could be seen over time. Now by removing the thin metal plates were free to rethink how we could make the interface easier to use, stronger to locking a lens into place, and less likely to wear over time.
Wanting to deliver the speed of a DSLR shutter button we started over with the Moment shutter button. From the shape of the button, to how it sits in the phone, to the technology behind it, we iterated through dozens of electro-mechanical solutions. The addition of a battery enabled us to explore the lighting connector, something that dramatically improved speed and removed any potential issues with connectivity. At the same time, we looked at new parts and a different mechanical structure to deliver the half-press and full-press that we know and love from our DSLR cameras.
Let The Glass Speak
When designing mobile lenses, size is the number one discussion. The larger the lens, the more glass you can use, and the better the image quality. The desire for more glass is in direct contrast to the convenience for your pocket.
Looking at our current lenses we went back to making models of different lens sizes. From small to really large we put these models in pockets, hands, and bags to see how their size impacted the user experience.
At the same time our lens engineers started redesigning the wide lens against the new F1.8 aperture. By being able to widen the first element, we had a lot more opportunity to improve the quality of the lens. Battling with size versus image quality, we went through many design iterations until we came to what we believe is the best wide angle mobile lens in the world.
This is the most ambitious project we have ever embarked upon at Moment. Our team has made more complicated products at previous companies, but manufacturing hardware is still hard. We recognize that not everything will go according to plan. Our promise to you is that we will always be transparent and honest about the details of the project.
Before coming to Kickstarter we made multiple prototypes of each product, went through rounds of manufacturing feedback with our partners, and built out a detailed schedule. All of this work gives us confidence in our ability to deliver the project.
Despite all of this, there are still risks ahead. The Battery Photo Case is the most technically advanced product with complicated tooling, rigorous testing, certifications, and MFI compliance. We have attempted to layer in sufficient time for each phase, but if we fail along the way it could delay our delivery date.
We are now ready to kick off tooling and start the manufacturing process.
We Are Moment
We love Kickstarter.
This amazing community enabled us to turn an idea into a small company of 20. Each of us from different backgrounds, we hold a shared purpose to empower the creative in everybody.
Coming back to Kickstarter to launch our latest project is both exciting and nerve racking. The next chapter of Moment has been a work in progress for many months, and we’re excited to hear what you think about it.
We have poured our hearts, minds, and weekends into this project because deep down we believe that once you use these products you will fall in love with mobile photography all over again.
We hope you join us on this journey to make your phone an even better camera.
Manufacturing a new product is the riskiest and most expensive phase of the journey, so the money we are raising goes directly towards covering our tooling and upfront manufacturing costs.
With your support, we can take the next step together in making it even easier to take better pictures with our phones.
We would love to thank our family, friends, and everyone who has helped throughout the journey. Your feedback, support, and positive encouragement has been incredibly inspiring.
James Barkman, Henry Romano, Nathan Yoder, Garret Van Swearingen, Jamie Finch, Kari Davidson, EJ Haynes, Kyle Babcock, Jessica Vorng, Jessie Zou, Maïka Collette, Casey Warren & Mindcastle
Lead Camera: Caleb Babcock
Secondary Camera: Zach Reed
Edit: Caleb Babcock
Music: Icelanders, Utah
Photography Credits: Julia Manchik, Erica Simas, Zach Reed, Melissa Leith, Audrey Louchart
Disclaimer - iPhone, Apple, and Apple logo are registered trademarks of Apple Inc.
Risks and challenges
Producing a hardware product is never easy.
Our previous experience in manufacturing waterproof action cameras, wearables, and cinematic lenses makes us better prepared for the unforeseen challenges we may encounter during the tooling, manufacturing, testing, and certification processes. In addition, we have previously manufactured Moment Lenses and Cases with these same suppliers. This means we already have pre-established relationships to ensure consistent quality and testing processes.
Despite the familiarity with our supply partners, there is still risk in successfully tooling, assembling, and producing these products. In addition to the challenges that present themselves with manufacturing, the Battery Photo Case also requires external certifications for the battery, electronics performance, and MFI compliance. Failure could result in significant delays in troubleshooting, redesigning, and retesting.
Our target shipping dates are by the end of May, June, and July, depending on which level you back. We would love to ship earlier and we will do everything we can to make this happen.
Keep in mind we will also trade quality for schedule as we are committed to making the best products we possibly can for mobile photography.Learn about accountability on Kickstarter
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