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$2,026 pledged of $25,000 goal
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By Jillian Darlington
$2,026 pledged of $25,000 goal
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About this project

A one-stop shop for MOMS to connect with the people and products they need. The MomCo App is currently available for the iPhone. 

The MomCo App is designed to make it easier for moms to connect with other moms for moral support, help with their children, and genuine friendship. It also allows them to easily locate the products and services they need.  

It includes a privacy feature which allows a mom to make her profile private and can only be viewed if she is sent a request and it is accepted. The MomCo App is a new and unique concept. There are currently no other apps on the market with all the features it offers. 

Let me take you on a tour of the MomCo App that is currently available for the iPhone.

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There are two sides of the MomCo App: "Find Moms" and "Find A Service". If a mom fits into both categories she will have access to both sides of the app. Service providers that are not moms will only have access to the service side of the app.

Benefits: 
For Moms
  • Locate and connect with moms that are close to them 
  • Easily find local businesses and service providers that cater to the needs of parents and children
For Small Businesses and Service Providers
  • Reach their target audience easily and at a low rate.  Provides a great alternative to TV, social media, and paper-based modes of advertising
  • Able to run deals through the App (available in future release)
Where We Are Right Now:

I have invested $35,000 of my own money into the MomCo App.  The current version is only for the iPhone. In July, we launched the app locally in San Diego. This initial launch provided us with the opportunity to test the app and get user feedback before launching nationally and building iPad and Android versions of the app. 

We have received excellent feedback from the hundreds of local San Diego Moms and businesses that are currently utilizing the app. Some of the new upgrades and improvements are a direct result of the feedback that was received. We submitted a new update for the app on Sept 1st which should be available by the time the Kickstarter campaign launches. 

Current Features:
  • Moms can locate other moms in their community starting with the moms that live closest to them
  • Moms can message and chat within the app
  • Moms can find the products and services they need
  • Businesses and service providers that cater to families can list themselves so moms can easily find and connect with them
Most Recently Added Features in Current Update:
  • Added PRIVACY feature. Moms can set their profiles to private so only people they approve can see their information.
  • Improvements/fixes have been made to the Service side of the app. 
  • Speed improvements in the "Finding Moms" feature
  • Added items to the "Interests and Activities" list
  • Notifications Center added to the menu 
Future Features:
All of the following features will be included in the MomCo App in time for our national launch in October 2014
  • Chatroom feature
  • Search engine for the mom side (moms can enter keywords to find other moms who they have things in common with)
  • Review and comment section to the service provider profiles  
  • Group feature (A way for moms to form groups and invite other moms to join their group) 
  • Message board where moms and businesses can post local events
  • Businesses can announce their service listing to moms in their area through a bi-monthly newsletter
  • Speed improvements to the "Find a Service" feature
Our initial goal for the Kickstarter campaign is $25,000, however we are hoping for more as we have the following expenses to budget for.  
  • $12,000 for the Android version that is currently being built 
  • $4,000 for the iPad version 
  • $7,000-14,000 for MomCo's national marketing campaign launch
  • $500 a month for upgrades and maintenance of the app
  • $7,000 a month in advertising, business development and operating costs

Hi, I'm Jillian. The creator and founder of the MomCo App. This app was inspired by my own struggles and experiences as a young single mom and small business owner. I created the MomCo App to make it easier to be either one of those things.

Recently a couple of events have inspired me to create the MomCo App. I have lost a number of my close friends due to geographical moves. Their families have grown so they have had to move to larger houses or their husbands’ jobs were relocated, leaving me and my son behind. Two issues were brought up through this experience:  1)  I needed to make some more friends that lived close by and 2)  My friends who had moved were struggling to find new friends that they could connect with. I knew the technology existed to meet people through apps so I thought, “Why not build an App so moms no longer have to struggle to meet other moms that live close to them?” With the MomCo App, moms can effortlessly find and connect with other moms close by. The service provider side of the app comes from also knowing the needs of a new mom to find out what resources and services are available to them. 

The service side provides a great platform for small businesses and service providers to list themselves where their target demographic can easily locate and contact them. Having been a small business owner, I know how important that is and difficult that can be. This app was created to help people. Now I need your help so I can get it to as many people as possible.

One of my biggest dreams is to get on The Ellen DeGeneres Show. I would love to share my story with moms all over America on such a positive, up lifting, and entertaining show. Plus, I just love it and Ellen too.

The use of Smartphones and Social Apps provide moms with the ability to easily incorporate connecting with other moms into their daily activities.

Below are some statistics on Moms and Social Media

  • Women are more social than men. One-half (49.0%) of U.S. adult women visit social media sites at least a few times per day, versus one-third (34.0%) of men. (www.newmediaandmarketing.com) 
  • New and expectant moms, as part of the demographic segment of “women in transition,” are more likely to be a member of social networks. This demographic has 43% more friends on social sites. (www.m2moms.com) 
  • 39% of moms report going online represents the most peaceful part of their day (www.she-conomy.com) 

There is a reason why so many moms are turning to social media for friendship and feel that it is a peaceful part of their day.  The following articles provide evidence that there is a biological need for women to connect with other women in order to thrive. 

The Science of Female Friendship 

More and more studies are uncovering clues about the science behind female bonding and how the drive to seek out and maintain close friendships is an innate skill. On an evolutionary level, some believe it may even be linked to survival. 

Researchers at the University of Michigan found that when women feel emotionally close to a girlfriend, their bodies release certain hormones that make them feel happier and more relaxed. 

(By Nancy Reardon. Excerpt from “The Science of Female Friendship” on Patriot Ledger) 

 Tend and Befriend 

Recent research shows that the “fight or flight” concept that we have for decades applied to stress response appears to apply to men much more than to women, whom, experts say, opt to reach out and nurture each other — in short, to “tend and befriend” — during stressful times. 

Instead of the fight or flight response, women are apt to either tend infants or befriend others — specifically other women — in order to ensure their survival and the survival of their genes. On a biological level, women have a whole neurochemistry and neurocircuitry that is different from men and that supports this “tend and befriend” model of stress response. 

According to psychologist and professor at UCLA Shelley Taylor, calming hormones like oxytocin trigger women to befriend other women. “When female animals are given an injection of oxytocin, for example, they behave as if a social switch has been turned on,” she writes. “They seek out more social contact with their friends and relatives.” 

 (By Anjula Razdan. Excerpts from “Tend and Befriend” on Experience Life)

Below are some testimonials from current users.  The answer is YES, the MomCo App works!

“I love how simple and easy to use the app is. So nice to see the moms that are closest to me first. It’s like I’m friend shopping. I love it.” -Vanessa

“I needed a baby sitter right away so I just clicked on the childcare category and an awesome website called IOU Sitters popped up. I went straight to the website from the app and had a sitter lined up within minutes.” -Jennifer

“My son is only 3 months and I don’t have many mom friends yet. I connected with another new mom that lives right by me. Now we hang out and talk about how tired we are all the time. So nice to have someone to talk to that understands what I’m going through.” -Kate

“My first day on MomCo, I found two moms that lived less than a mile away from me. We messaged back and forth then met later that week at the park. Now the three of us have a regular playdate every week. I’ve met a few of their mom friends too. Now we have a nice little playgroup.” -Sarah

Below is our current marketing plan.  We have numerous ways that we plan to reach moms and service providers as well as gain brand awareness.

  • Marketing Firms in the Tech and Mom App worlds - Our national marketing campaign consists of MomCo working with two separate marketing firms. One specializes in getting apps recognized and reviewed with the Tech world. The other firm has a massive network of moms that are already currently using other apps that cater to moms. The budget for this is $3,000.
  • MomCo Brand Ambassadors - MomCo will establish brand ambassadors in every major market area to recreate the formula for creating buzz amongst local moms that has already been established in San Diego. These moms will earn gift cards and prizes through an incentive program. The budget for this is $2,000-$5,000.
  • Social Media and Email Campaigns - Service providers for the service side of the app will be contacted through email and cold calling campaigns. MomCo will also use the “Suggested App” feature on Facebook to reach service providers and moms. The budget for this is $2,000-$5,000.
  • National Media Coverage - MomCo founder Jillian Darlington is currently getting national media exposure by being featured on one of Bravo’s highest rated shows this fall and she talks extensively about the MomCo App on it. She has also been in talks with casting directors and producers from NBC, TLC, E! and Bravo about being featured on shows that are about single moms and entrepreneurs. This kind of exposure for the app is free and priceless in value. 
  • Sponsorship Deal - MomCo also hopes to get a sponsorship deal from a national company like Fit4Mom and Stroller Strides or a similar company. This will help establish the MomCo brand as something every mom needs and help spread the word through their already established networks. 
  • Banner Ads on Mom Websites - We will purchase banner adds on the top 10 websites for moms. The budget for this $2,000 a month

Currently, the MomCo App is a freemium model. Once we have established a solid national download base, we will be able to incorporate many ways to generate revenue.  Some of these include:

  • Service Providers  Memberships- Eventually service providers will be able to subscribe to different levels of membership to the app 
  • Announce Your Listing - For $25, a business can announce their listing on the App through a bi-weekly newsletter email sent out to all the moms in their local area. 
  • In App Ads - Businesses can purchase banner adds to appear on the apps home screen.
  • App Upgrade - Once MomCo has over 100,000 downloads we will offer a .99 cent upgrade version of the app that is completely ad free and with more advanced features not found in the freemium model.
  • Deals for Customers - Businesses will be able to offer deals through the App. We will take a percentage of that deal similar to how Groupon works.

Please contact Jillian directly at jillian@momco.com if you are interested in viewing the financial projections of the MomCo App. 

John Hewlin is the Chief Technical officer and wrote the initial code for the app. Based out of Florida, he has over 20 years experience in firmware, software, engineering, and project management. He has 5 years experience with app development. He has experience with app development for Parse interface, server interface, JSON, XML feeds, iPad Data Capture, iPhone images and audio, Share, Facebook SDK, UI development, core data, user management, REST API, and user experience. He is currently growing our team of developers so that upgrades and fixes to the app can happen as quickly as possible. John was selected to develop the app mainly because of his project management skills, ability to understand the MomCo vision, and upstanding work ethic.

A big THANK YOU goes out to Nathalie Papenhagen for all the initial app and logo design. She is a friend, mom of 5 yr old Emma, wife and brilliant graphic designer. Also, a big thanks to Feeney+Bryant Photographers for all their hard work on the Kickstarter video and the new MomCo website.

 Here is the merchandise we have created for our BACKER'S PERKS!

MomCo Onesie
MomCo Onesie
Kids T-shirt
Kids T-shirt
The limited addition MomCo tote bag
The limited addition MomCo tote bag
The MomCo Adult T-shirt
The MomCo Adult T-shirt

Risks and challenges

Everything is already in motion and in place to take the MomCo App to every mom in America. All we need is the funding to pay for it. We have the advantage of having an app that moms are already downloading and using. We do need the additional funds to make it available to every mom who is looking to connect with the people, products and services she needs. Everyday I get asked, "When will it be available for Android?" "Soon," I say.

Help me make this a reality! When it comes to apps its all a matter of timing. We are in a race to get to the market. We do have everything it takes to make MomCo the next thing in social networking. Be a part of the MomCo movement! Empowering women through community.

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Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    Join the MomCo team! You can donate a $1 or type in any amount you would like. Every backer will have their name listed on our website and receive a Thank You message from Jillian.

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    Pledge $10 or more About $10

    Join the MomCo team! You can donate a $10 or type in any amount you would like. Every backer will have their name listed on our website and receive a Thank You email and a thank you on social media from Jillian.

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    Pledge $25 or more About $25

    A customized shout out on all of MomCo's social media. Have us say thank you, post your website, talk about your business, thank your kids, wish someone a happy birthday, ect. Plus a thank you on our website and consider yourself a member of the MomCo team.

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    Pledge $35 or more About $35

    A MomCo window decal for your car or business door. Plus, a customized shout out on all of MomCo's social media. Have us say thank you, post your website, talk about your business, thank your kids, wish someone a happy birthday. Plus a thank you on our website and consider yourself a member of the MomCo team.

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    Pledge $75 or more About $75

    A MomCo Adult T-shirt. Please select a size (they run small) Womens M, L, XL, XXL or Men's L, XXL, XXXL. I wear a women's L. Check the page for pics. Plus, reward #3 and a window decal!

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    Pledge $75 or more About $75

    A MomCo kid's shirt. Select size, XS, S, M, or L.
    Plus, reward #3 and a window decal! Check the page for pics!

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    Pledge $75 or more About $75

    Adorable MomCo Onesie. Please select size 3 months, 6m, 9m, 12m, 18m, 24m. Plus, reward #3 and a window decal! Check the page for pics!

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    Pledge $75 or more About $75

    A limited addition MomCo drawstring backpack. Plus, reward #3 and a window decal!

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    Pledge $125 or more About $125

    MomCo Adult and kids T-shirt.
    Plus, reward #3 and a window decal!

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    Pledge $125 or more About $125

    MomCo Adult T-shirt and onesie. Plus, reward #3 and a window decal!

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  11. Select this reward

    Pledge $200 or more About $200

    Become a MomCo ambassador for your area. You will receive your choice of 4 MomCo merchandise items and the chance to receive much much more! We will also supply you with a MomCo promotional handbook. Plus, reward #3 and a window decal!

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    Pledge $300 or more About $300

    SERVICE PROVIDERS! Brand placement for your business on the website for 6 months. Plus, reward #4.

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    Pledge $500 or more About $500

    SERVICE PROVIDERS! Brand placement for your business on the MomCo website for a year. Plus, reward #4.

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    Pledge $800 or more About $800

    Girls Night Out in San Diego with Jillian and a few of her friends. Food and drinks up to $200 will be provided. Plus reward #4. Travel costs not included. Must be at least scheduled within 6 months or this prize will be forfeited without refund.

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    Pledge $1,500 or more About $1,500

    Night out in downtown San Diego with Jillian. Food and drinks up to $200 will be provided. Plus reward #4. Travel costs not included. Must be at least scheduled within 6 months or this prize will be forfeited with out refund.

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    Pledge $10,000 About $10,000

    Exclusive sponsorship of the MomCo App for a year. We will incorporate your business's branding within the App. Plus reward #4. This is subject to approval by Jillian. Please email Jillian before you select this perk.

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Funding period

- (30 days)