Being the honest and realistic bunch we are, we knew quite soon after launching our Kickstarter that it was going to be a tougher-than-expected journey. We never thought we’d achieve overnight success (or that it would be an easy ride), but once we realised that funding wasn’t going to flow as naturally as we’d hoped, exposure became an even bigger priority than originally intended (and obviously a time-consuming one). Overlapping the holiday period probably wasn’t the smartest move either.
Of course, the plan has always been to officially green-light the project upon hitting our target, and the last couple of weeks have involved even more prep-work and meetings. One of our biggest discussions focused on finalising game engine and tools. We’ve used a few different engines in the past and decided to go with one that will allow us to cross-deploy, which means that we’ll work from one code base and allow the engine to handle outputting to different formats. This helps keep the project streamlined and more manageable. We’ve also been doing work on our own in-house tool (called Voodoo) which is what we use to create our screen layouts and sprite coordinates.
We’re definitely learning a lot from this Kickstarter adventure and we’ve always been the type to scrutinise whatever we do (success or failure): this is no different. We know from the emails and messages we’ve received that there are a lot of people who really dig the concept, and that’s definitely the most important thing. In hindsight, we may have put too much focus on the user-generated content which impacted our overall budget. £90,000 is a lot of money under any circumstance, and it’s an even tougher sell when you’re a relatively new company that’s making a 2D retro game :)
In all honesty though, with 3 formats for release and the amount of variation we’re striving for, our budget covers the development costs, and it’s our professional responsibility to make sure that we ask for what’s needed rather than deliver bad news halfway through the project. We've always felt strongly about that.
But look, it’s not all doom & gloom. There are 10 more days to go, and you never know what’s around the corner, right. A big thanks to all our backers – and anyone that backs us in the final stretch. Oh yeah, and Happy New Year to everyone!
Mojo Bones xxx