Funded! This project was successfully funded on July 20, 2013.

Photo-main
Play
00:00
00:00

Meet the puffing gun: a whirling 3,200-pound machine that explosively puffs food. We're making it the first MOFAD exhibit.

Thank you everyone for the amazingly successful campaign! Please stay in touch by visiting our website, joining our mailing list, and following us on Facebook and Twitter

7/18: It's official. BOOM! will make its public debut on August 17, 2013 at New York City's Summer Streets. Keep the pledges coming!

7/17: WE DID IT! 100%! Ted Allen of Chopped is now emceeing MOFAD's Puff Party, where all-star chefs will blow up ingredients of their choice with MOFAD's puffing gun.

7/16: 4 days left, make your pledge now! Check out our new t-shirt and tote designs. Peter talks to Serious Eats about why MOFAD is important. Bon Appétit and Imbibe promote the campaign.

7/14: New pledge tier: join MOFAD's exclusive Puff Party for $300 -- Elizabeth Falkner and Pichet Ong have been confirmed for the "star-powered" party. MOFAD gets hat tips from SaveurCooking Channel, and The Braiser, as well as long-distance love from places like CaliforniaNebraska, Iowa, and even Indonesia.

7/9: Help us spread the word: go to launch.mofad.org to show some love. Chef Wylie Dufresne will be joining MOFAD's Puff Party. Food and Wine throws down 6 reasons why you should back BOOM!

7/8: Fast Company talks to Dave Arnold about MOFAD, cereal history, and the puffing gun.  

7/5: Time Out New York says, "It's hard to believe that this food-crazed town doesn't have its own museum devoted to the edible universe," and the Daily News says the puffing gun "creat[ed] breakfast cereal as we know it."

7/3: 33% there! More shout-outs from the New York Times and Zagat. We've also confirmed Harold McGee and Andy Ricker for the Puff Party, in addition to Cesare Casella, Brooks Headley, Mark Ladner, Anita Lo, Nils Norén, and Christina Tosi. 

7/2: MOFAD is off to an incendiary start! See us featured in the Huffington Post, Gothamist, Eater, and the Village Voice.

Quaker marketed puffed rice cereal as "the food shot from guns." Courtesy of the Anderson Center at Tower View.
Quaker marketed puffed rice cereal as "the food shot from guns." Courtesy of the Anderson Center at Tower View.

Americans eat nearly 3 billion boxes of breakfast cereal a year, but few understand how it’s made. What makes rice a Krispie? What gives the Cap’n his crunch? What’s the story behind all of those mascots, jingles, and slogans? And what does the puffing gun have to do with this? With your help, MOFAD's first exhibit, BOOM! The Puffing Gun and the Rise of Breakfast Cereal, will explain these mysteries and more.

We are going to take a functioning, custom-made puffing gun, mount it on a flatbed trailer, and take it to streets, parks, plazas, and schools to show how puffed cereal is made, explain the science behind cereal production, and explore how the cereal industry became the behemoth that it is. There's an important story to be told here -- the puffing gun dates back to the emergence of industrial food production and mass marketing.

You've never seen a museum exhibit like this before: the huge, steaming, spinning puffing gun will pump out cereal before your eyes, and you’ll get to taste the freshly puffed product. (And no, cereal will not explode beyond the platform -- that was only for the video.) 

A rendering of the exhibit at one potential location: Times Square. Courtesy of Cycle Architecture.
A rendering of the exhibit at one potential location: Times Square. Courtesy of Cycle Architecture.

If we can raise $80,000 through Kickstarter, we will be able to launch the puffing gun this August. If we can raise more than that, we'll be able to take this exhibit outside New York.

We have the puffing gun -- it's one of the only operating machines of its kind, and it was fabricated just for us. We have the exhibit designs. We have exciting locations around New York where we can showcase this exhibit to the public. We've tested the machine and can tell you that this thing works beautifully.

We just need help with our final exhibit costs, which include building a steel and glass platform to support the machine, purchasing a flatbed trailer, and, of course, buying a lot of puffable ingredients. To maintain curatorial independence, this exhibit will not be funded by any cereal companies, and we want to make it free to visit for everyone.

This is about a lot more than just kickstarting this exhibit, it's about kickstarting MOFAD, a 501(c)(3) educational non-profit. Our long-term objective is to create a brick-and-mortar museum that will revolutionize the way people think about -- and experience -- food. 

At the museum, you’ll taste, touch, and smell the exhibits as you learn about the cultural story of food (what are the indigenous roots of Puerto Rican cuisine?), the role of food in history (how did spices drive the Age of Exploration?), the science and technology behind what we eat and drink (how did space food change the entire food industry?), and systems of food production, commerce, and distribution (who grew those coffee beans?).

Until MOFAD has a permanent home, the museum will consist of a series of mobile pop-up exhibits like BOOM!. This way, we can build the museum exhibit by exhibit, and immediately take our dynamic educational approach into schools and communities in New York and beyond.

But the first step is always the hardest, and that's why we need your help. We have some great talent on our team but we don't have deep pockets -- MOFAD's staff has worked full-time for a year without pay. Help us create a food museum that inspires generations of people to make better food choices for their taste buds, health, communities, and environment. We will be grateful to have your support.

Founder and President: Dave Arnold
Vice President: Patrick Martins
Executive Director: Peter J. Kim
BOOM! Project Coordinator: Emma Boast
BOOM! Research Team: Angela Garbacz, Stef Shapira, Hannah Smith-Drelich

Special thank you to MOFAD's Creative Direction and Design team at Labour.

Visit www.mofad.org, and follow us on Twitter and Facebook.

A rendering of a potential future home for MOFAD.
A rendering of a potential future home for MOFAD.

Sizing and shipping information will be collected after the conclusion of the campaign. If you choose not to receive any thank-you gifts, 100% of your donation will go to MOFAD.

Everyone who donates at least $10 to this campaign will receive: your name at www.mofad.org as a Kickstarter backer, exclusive updates on our progress, advance notice of our public showings of the exhibit, and a set of MOFAD wallpapers for your computer and phone.

A slick MOFAD t-shirt. American Apparel, 100% fine jersey cotton in gray, sizes S-XL. Sweatshop-free and made in the USA. Note: You'll be able to choose your size once the campaign concludes.

Tote Option 1: The World of MOFAD
Tote Option 1: The World of MOFAD
T-Shirt Option 2: MOFAD Logo.
T-Shirt Option 2: MOFAD Logo.

A sturdy MOFAD tote. Choose from one of two designs once the campaign has concluded. Big enough for your laptop and a couple boxes of cereal. Baggu Duck Bag, recycled canvas, adjustable shoulder strap, matte silver hardware, inner pocket.

Tote Option 1: "Food is Culture" written in Mandarin, English, Russian, French, Hindi, Spanish, Arabic, Italian, and Hebrew.
Tote Option 1: "Food is Culture" written in Mandarin, English, Russian, French, Hindi, Spanish, Arabic, Italian, and Hebrew.
Tote Option 2: MOFAD logo.
Tote Option 2: MOFAD logo.

Both the t-shirt and the tote, plus a big bag of delicious puffed snacks shot from MOFAD's puffing gun and custom-made by Dave Arnold.

A limited-edition 14" x 11" digital c-print (a color printing process that uses photographic paper) of MOFAD's first test fire of the puffing gun, pictured below. Includes the t-shirt, the tote, and a bag of Dave Arnold's puffed snacks shot from MOFAD's puffing gun.

Courtesy of Paul Adams.
Courtesy of Paul Adams.

Join MOFAD at an exclusive party hosted by Ted Allen of Chopped where we will unveil the puffing gun to the public for the first time on August 13, 2013. Be the first to see the puffing gun as it pumps out puffed snacks, sip Dave Arnold's high-tech beverages, and enjoy food by MOFAD's Culinary Board. Address will be disclosed only to donors at this level.

We have confirmed the following distinguished guests, with more to come: Cesare Casella, Wylie Dufresne, Elizabeth Falkner, Brooks Headley, Mark Ladner, Harold McGee, Anita Lo, Nils Norén, Pichet Ong, Andy Ricker, and Christina Tosi.

Join MOFAD at an exclusive party hosted by Ted Allen of Chopped where we will unveil the puffing gun to the public for the first time on August 13, 2013. Be the first to see the puffing gun as it pumps out puffed snacks, sip Dave Arnold's high-tech beverages, and enjoy food by MOFAD's Culinary Board. Address will be disclosed only to donors at this level. Includes the Puff Pack Plus.

We have confirmed the following distinguished guests, with more to come: Cesare Casella, Wylie Dufresne, Elizabeth Falkner, Brooks Headley, Mark Ladner, Harold McGee, Anita Lo, Nils Norén, Pichet Ong, Andy Ricker, and Christina Tosi.

Early Bird: The first 20 backers at this level receive this thank-you gift for a donation of $400 or more.

Join MOFAD for an intimate, VIP-only pre-Puff Party event on August 13, 2013. Meet the MOFAD team and watch as some of the biggest names in food try their hand at puffing their ingredients of choice. Address will be disclosed only to donors at this level. Includes the Puff Pack Plus.

We have confirmed the following distinguished guests, with more to come: Cesare Casella, Wylie Dufresne, Elizabeth Falkner, Brooks Headley, Mark Ladner, Harold McGee, Anita Lo, Nils Norén, Pichet Ong, Andy Ricker, and Christina Tosi.

10 tickets to MOFAD's Puff Party on August 13, 2013, as described above at the $300+ level. Be the first to see the puffing gun as it pumps out puffed snacks, sip Dave Arnold's high-tech beverages, and enjoy food by MOFAD's Culinary Board. Address will be disclosed only to donors at this level.

A private presentation of the puffing gun for you and three guests. Choose what you want to puff and fire the puffing gun yourself. We'll document the event with photos and video. Includes two VIP tickets to the Puff Party and two Puff Pack Plus packages.

Acknowledgment as a sponsor of the exhibit, your name engraved on a plaque on the puffing gun, and a lifetime family membership to the future museum. Discuss MOFAD's plans over dinner for you and a guest at Momofuku Ssam Bar with Dave Arnold and Peter J. Kim, Executive Director. Includes four VIP tickets to the Puff Party, and four Puff Pack Plus packages.

We make your cereal dreams come true: create your own cereal recipe and brand with Dave Arnold and MOFAD's creative team. Bring your friends to watch as the puffing gun creates your cereal. Get up to 100 boxes of the finished product. Discuss MOFAD's plans over dinner for you and a guest at Momofuku Ssam Bar with Dave Arnold and Peter J. Kim, Executive Director. Includes four VIP tickets to the Puff Party, and four Puff Pack Plus packages. NOTE: We will make every effort to accommodate your schedule for the custom cereal design, but the timing of this will be subject to staff and design team availability.

Risks and challenges Learn about accountability on Kickstarter

If the project is funded, we've got all the pieces in place to get the puffing gun up and running by August. However, like any other project with a lot of moving parts, there are some risks and challenges. We will be rigorously testing the puffing gun exhibit and there could be delays if we need to make any design modifications. Additionally, our ability to exhibit the puffing gun in public spaces may be delayed if it takes longer than expected to obtain the required permits and authorizations.

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

Ask a question
830
Backers
$106,503
pledged of $80,000 goal
0
seconds to go
  • Pledge $10 or more
    You selected

    139 backers

    SUPPORTER. All backers who donate at least $10 will receive: your name at www.mofad.org as a Kickstarter backer, exclusive updates on our progress, advance notice of our public showings of the exhibit, and a set of MOFAD wallpapers for your computer and phone.

    Estimated delivery:
  • Pledge $30 or more
    You selected

    237 backers

    T-SHIRT. A slick MOFAD t-shirt, scroll down for a picture. American Apparel, 100% fine jersey cotton in gray, sizes S-XL. Sweatshop-free and made in the USA.

    Estimated delivery:
    Add $8 USD to ship outside the US
  • Pledge $50 or more
    You selected

    148 backers

    TOTE. A sturdy MOFAD tote, scroll down for a picture. Big enough for your laptop and a couple boxes of cereal. Baggu Duck Bag, recycled canvas, adjustable shoulder strap, matte silver hardware, inner pocket.

    Estimated delivery:
    Add $8 USD to ship outside the US
  • Pledge $100 or more
    You selected

    142 backers

    PUFF PACK. Both the t-shirt and the tote plus a big bag of delicious puffed snacks shot from MOFAD's puffing gun and custom-made by Dave Arnold.

    Estimated delivery:
    Add $15 USD to ship outside the US
  • Pledge $200 or more
    You selected

    23 backers

    PUFF PACK PLUS. A limited-edition 14" x 11" high-quality c-print of the puffing gun, scroll down for a picture. Includes a bag of puffed snacks, a tote, and a tee.

    Estimated delivery:
    Add $30 USD to ship outside the US
  • Pledge $300 or more
    You selected

    10 backers Limited (70 left of 80)

    NEW REWARD - PUFF PARTY ONLY (NYC). Join MOFAD at an exclusive party where we will unveil the puffing gun to the public for the first time on August 13, 2013. Be the first to see the puffing gun as it pumps out puffed snacks, sip Dave Arnold's high-tech beverages, and enjoy food by MOFAD's Culinary Board. Address will be disclosed only to donors at this level.

    Estimated delivery:
  • Pledge $400 or more
    You selected

    19 backers Limited (1 left of 20)

    EARLY BIRD - PUFF PARTY (NYC). Join MOFAD at an exclusive party where we will unveil the puffing gun to the public for the first time on August 13, 2013. Be the first to see the puffing gun as it pumps out puffed snacks, sip Dave Arnold's high-tech beverages, and enjoy food by MOFAD's Culinary Board. Address will be disclosed only to donors at this level. Includes the Puff Pack Plus.

    Estimated delivery:
  • Pledge $500 or more
    You selected

    17 backers Limited (23 left of 40)

    PUFF PARTY (NYC). Join MOFAD at an exclusive party where we will unveil the puffing gun to the public for the first time on August 13, 2013. Be the first to see the puffing gun as it pumps out puffed snacks, sip Dave Arnold's high-tech beverages, and enjoy food by MOFAD's Culinary Board. Address will be disclosed only to donors at this level. Includes the Puff Pack Plus.

    Estimated delivery:
  • Pledge $1,000 or more
    You selected

    7 backers Limited (13 left of 20)

    VIP PUFF PARTY (NYC): Join MOFAD for an intimate, VIP-only pre-Puff Party event on August 13, 2013. Watch as some of the biggest names in food play with -- and explode -- ingredients of their choice. Address will be disclosed only to donors at this level. Includes the Puff Pack Plus.

    Estimated delivery:
  • Pledge $2,500 or more
    You selected

    0 backers Limited (3 left of 3)

    GROUP PUFF PARTY (NYC). 10 tickets to MOFAD's Puff Party on August 13, 2013, as described above at the $300 or more level. Be the first to see the puffing gun as it pumps out puffed snacks, sip Dave Arnold's high-tech beverages, and enjoy food by MOFAD's Culinary Board. Address will be disclosed only to donors at this level.

    Estimated delivery:
  • Pledge $3,000 or more
    You selected

    2 backers Limited (3 left of 5)

    PRIVATE EXHIBIT SHOWING (NYC). A private presentation of the puffing gun for you and three guests. Choose what you want to puff and fire the puffing gun yourself. We'll document the event with photos and video. Includes two VIP tickets to the Puff Party and two Puff Pack Plus packages.

    Estimated delivery:
  • Pledge $10,000 or more
    You selected

    1 backer Limited (1 left of 2)

    BOOM! SPONSOR THE PUFFING GUN. Acknowledgment as a sponsor of the exhibit, your name engraved on a plaque on the puffing gun, and a 10-year family membership to the future museum. Discuss MOFAD's plans over dinner for you and a guest at Momofuku Ssam Bar with Dave Arnold and Peter J. Kim, Executive Director. Includes four VIP tickets to the Puff Party, and four Puff Pack Plus packages.

    Estimated delivery:
  • Pledge $10,000 or more
    You selected

    1 backer Limited (1 left of 2)

    BOOM! YOUR OWN CUSTOM CEREAL. We make your cereal dreams come true: create your own cereal recipe and brand with Dave Arnold and MOFAD's creative team. Bring your friends to watch as the puffing gun creates your cereal, and get up to 100 boxes of the finished product. Discuss MOFAD's plans over dinner for you and a guest at Momofuku Ssam Bar with Dave Arnold and Peter J. Kim, Executive Director. Includes four VIP tickets to the Puff Party, and four Puff Pack Plus packages. NOTE: We will make every effort to accommodate your schedule for the custom cereal design, but the timing of this will be subject to staff and design team availability.

    Estimated delivery:
Funding period

- (21 days)