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Be a part of radical history, bookselling, and politics by producing a book about Moe Moskowitz, the founder of Moe's Books in Berkeley
137 backers pledged $7,556 to help bring this project to life.

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Book Cover, designed by Gregoire Vion.
Book Cover, designed by Gregoire Vion.

India has the Taj Mahal. Berkeley has Moe's.

- San Francisco Chronicle.

Moe's Books is launching this Kickstarter to fund the publishing of Radical Bookselling: a Life of Moe Moskowitz, the founder of Moe’s Books. We're bringing together book lovers from everywhere to make this project happen and we would love your support.

Moe embodied radical politics, radical theater, and radical bookselling. He put fun into being an intellectual and helped democratize literacy.

This colorful volume brings into view this larger-than-life character, his epic store, and his place in Berkeley’s history. 

The book, designed by Gregoire Vion, will include over 150 images, posters of events, important happenings on Telegraph Ave in the turbulent 60s, and Moe with his trademark cigar.

In Radical Bookselling we will share for the first time ephemera from Moe's riveting life before he came to Berkeley in 1955. The book will also contain an essay about Moe as Ubu Roi, the character that he played in the first American production at the Living Theater in New York City in 1945, and another explaining a customer's pivotal experience in the iconic store that Moe began building 1959.

Moe’s Books has published and produced many things, but never a book about its founder. In our 55 years, we have supported many authors, dreamers, entrepreneurs, poets, and musicians. We have a long history of designing posters and poetry broadsides which we have usually given as gifts to our devoted followers.

Please check out our offerings and make a contribution today. Share this with your friends. Thanks so much! Read More Books.

Country Joe and the Fish at Moe's Books, 1966.
Country Joe and the Fish at Moe's Books, 1966.

REWARDS 

Check out our rewards which include books, poems, posters, cigars, parties and your name in our book about Berkeley's radical history.  

At the $25 contribution level you'll be charged an additional $5 for shipping. At the end of the campaign you will have the option of picking up Radical Bookselling from the store in person if you wish. The shipping cost will be reimbursed at your request.

People's Park riot, 1969. Photo by bil paul.
People's Park riot, 1969. Photo by bil paul.

  

A special reward: an official Membership in THE SOCIETY FOR THE DEFENSE OF BALDING INTELLECTUALS established by Moe in 1966.
A special reward: an official Membership in THE SOCIETY FOR THE DEFENSE OF BALDING INTELLECTUALS established by Moe in 1966.

 

Everything Not Prohibited is Compulsory poster by David Lance Goines, 1984. This important document celebrates Moe’s battle with the city of Berkeley over his right to smoke his cigar.
Everything Not Prohibited is Compulsory poster by David Lance Goines, 1984. This important document celebrates Moe’s battle with the city of Berkeley over his right to smoke his cigar.

  

Moe's mug and tea set with a canvas.
Moe's mug and tea set with a canvas.

 

Let's celebrate our collective history. Photo by Nacio Jan Brown, 1977.
Let's celebrate our collective history. Photo by Nacio Jan Brown, 1977.

 

Birthday poster designed by Gregoire Vion, 2006.
Birthday poster designed by Gregoire Vion, 2006.

About Moe's Books 

Moe’s has been a world famous destination for book lovers since 1959. We have hundreds of thousands of titles in our ever-changing stock. We buy, sell and trade books all day, every day and we always pay fair prices for quality books. 

Since our inception back in the heyday of the Beatnik era, Moe's Books has managed to become more than just a great bookstore - it has achieved the rarified status of a beloved landmark institution as well. Situated just four blocks from the University of California campus, Moe's has managed to mirror the often turbulent and triumphant times that have come to epitomize all that is exciting and unique about Berkeley. In an environment where the only the chain stores seem to survive, Moe's continues to grow and flourish, with new generations of customers discovering the joy of almost unlimited access to the greatest of the written word, in a store that thrives on its independence.

Moe and Doris Moskowitz, 1990
Moe and Doris Moskowitz, 1990

About Project Creators

Doris Jo Moskowitz owns and operates Moe's Books. "Perhaps I am a fool to sell books in the year 2016, but I am a devoted custodian of my parents iconic shop which I think of as more of a sibling than a business."

Gregoire Vion, creative director. Gregoire's work has garnered various awards and has been featured in Print, How, Communication Arts, and other graphic trade publications, also in exhibitions at the Yerba Buena Center for the Arts of San Francisco and the Massachusetts College of Art and Design. I have taught Corporate Identity Design at the Academy of Art University in San Francisco. I offer consulting in art direction, design and illustration services to a broad clientele: from local food retail to international biotech, print and multimedia publishing, institutions, consumer-goods, health care, and more.

Special Thanks

We are grateful to filmmaker Siciliana Trevino for the campaign video and all of her wonderful guidance and support. Her film New Mo' Cut: David Peoples lost film of Moe's Books has been an inspiration.

Risks and challenges

This is a very low risk project. The book design is completed and ready to print. We can't wait to deliver it to you!

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Support

  1. Select this reward

    Pledge $10 or more About $10

    To Thank you for supporting this book about Moe we will give you a button for THE SOCIETY FOR THE DEFENSE OF BALDING INTELLECTUALS that he established in 1966.

    Pick up your button at the store.

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    3 backers
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  2. Select this reward

    Pledge $25 or more About $25

    A first edition copy of Radical Bookselling: A Life of Moe Moskowitz, the Founder of Moe's Books.

    Includes a button for THE SOCIETY FOR THE DEFENSE OF INTELLECTUALS and an invitation to our special reception late summer, 2016.

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    64 backers
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  3. Select this reward

    Pledge $50 or more About $50

    A signed first edition copy of Radical Bookselling: A Life of Moe Moskowitz, the Founder of Moe's Books with a signed tipped-in poem by Owen Hill. Your name will be listed in materials included with the book.

    Includes a button for THE SOCIETY FOR THE DEFENSE OF INTELLECTUALS and an invitation to our special reception late summer, 2016.

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    29 backers
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  4. Select this reward

    Pledge $75 or more About $75

    An official membership card and a button for THE SOCIETY FOR THE DEFENSE OF BALDING INTELLECTUALS established by Moe in 1966. This membership entitles you to 10% off until August 1, 2017.

    Includes a signed first edition copy of Radical Bookselling: A Life of Moe Moskowitz, the Founder of Moe's Books with a signed poem by Owen Hill. Your name will be listed in materials included with the book. And an invitation to our special reception in late summer, 2016.

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    6 backers
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  5. Select this reward

    Pledge $100 or more About $100

    Moe's mug and tea set with a classic canvas bag.

    Includes an Official Membership card and button for THE SOCIETY FOR THE DEFENSE OF INTELLECTUALS established by Moe in 1966. A signed first edition copy of Radical Bookselling: A Life of Moe Moskowitz, the Founder of Moe's Books. Your name will be listed in materials included with the book. And an invitation to our special reception late summer, 2016.

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    17 backers
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  6. Select this reward

    Pledge $200 or more About $200

    Riot poster by bil paul, 1969.

    Includes a Moe's mug and tea set with a classic canvas bag. An official Membership Card and a button for THE SOCIETY FOR THE DEFENSE OF INTELLECTUALS established by Moe in 1966. A signed first edition copy of Radical Bookselling: A Life of Moe Moskowitz, the Founder of Moe's Books. Your name will be listed in materials included with the book. And an invitation to our special reception late summer, 2016.

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    2 backers
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  7. Select this reward

    Pledge $300 or more About $300

    Three posters by Gregoire Vion and three cigars.

    Includes a riot poster by bil paul, 1969. A Moe's mug and tea set with a classic canvas bag. An official membership card and a button for THE SOCIETY FOR THE DEFENSE OF BALDING INTELLECTUALS established by Moe in 1966. A signed first edition copy of Radical Bookselling: A Life of Moe Moskowitz, the Founder of Moe's Books. Your name will be listed in materials included with the book. And an invitation to our special reception late summer, 2016.

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    0 backers
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  8. Select this reward

    Pledge $1,000 or more About $1,000

    Everything Not Prohibited is Compulsory poster by David Lance Goines, 1984.

    Includes three posters by Gregoire Vion, 2006 -2009. A riot poster by bil paul, 1969. A Moe's mug and tea set with a classic canvas bag. An official Membership Card and a button for THE SOCIETY FOR THE DEFENSE OF BALDING INTELLECTUALS established by Moe in 1966. A signed first edition copy of Radical Bookselling: A Life of Moe Moskowitz, the Founder of Moe's Books. Your name will be listed in materials included with the book. And an invitation to our special reception late summer, 2016.

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    1 backer
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  9. Select this reward

    Pledge $3,000 or more About $3,000

    A box of Macanudos cigars.

    Includes an Everything Not Prohibited is Compulsory poster by David Lance Goines, 1984. Three posters by Gregoire Vion, 2006 -2009. A riot poster by bil paul, 1969. A Moe's mug and tea set with a classic canvas bag. An official Membership Card and a button for THE SOCIETY FOR THE DEFENSE OF BALDING INTELLECTUALS established by Moe in 1966. A signed first edition copy of Radical Bookselling: A Life of Moe Moskowitz, the Founder of Moe's Books. Your name will be listed in materials included with the book. And an invitation to our special reception late summer, 2016.

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    Ships to Anywhere in the world
    0 backers
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Funding period

- (30 days)