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Apex: A Premium Merino Hoodie for Just $95's video poster
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The World's Best Hoodie Handcrafted in San Francisco and Delivered to You at Wholesale Prices. Read more

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$94,920
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Funded!

This project was successfully funded on July 12, 2014.

The World's Best Hoodie Handcrafted in San Francisco and Delivered to You at Wholesale Prices.

About this project

 Help us reach $100k for the ultimate upgrade!

We love hoodies. Unfortunately, most of them suck. They are made of low quality fabric, fit poorly, and fall apart due to shortcuts taken during the manufacturing process. 

We wanted a hoodie that makes you look great, lasts forever, and feels amazing. Unable to find a suitable solution, we built our own. Now we want to share it with you.

The Modern Industry Apex Hoodie Is:

Made of Nature’s Ultimate Fiber. Our super fine, incredibly soft 16.5 micron merino wool puts your old cotton hoodie to shame. It’s naturally odor resistant and pulls moisture away from your skin keeping you dry. When the Apex Hoodie finally does need a good cleaning, it’s machine washable.

Built to Last. Merino wool is 6X stronger than cotton and you can wash it far less often. This keeps the fabric strong for years. Additionally, we've chosen to use an incredibly strong, but flexible stitching technique that allows the seams to move with you (and the fabric), instead of tearing like traditional hoodies.

The Best Fitting Sweatshirt You’ll Ever Buy. We tested every sweatshirt we could get our hands on and made even more. We took the best elements of each to create a hoodie that fits better than anything you've ever come across. 

Made In San Francisco. We are committed to our local community. San Francisco has a rich history of building the best technical apparel in the world. That is, until many well known American brands left for cheaper labor abroad. This hoodie will help revitalize the local manufacturing community and bring much needed middle class jobs back to our city.

It’s Sold Direct at Wholesale Prices. Merino wool sweatshirts typically cost between $200-$300. Our hoodie is produced domestically and delivered to you for an amazingly low $95.

Check out a quick video highlighting some key features of the Apex Merino Hoodie:

It's Luxuriously Soft. Most wool is itchy and uncomfortable, but not our Merino. Our super fine Merino is softer than the cotton you’ll find in most hoodies and it stays that way for much longer.

It’s Water Resistant. In a light rain, water runs right off of the fabric, keeping you dry. When water does seep through, the Merino fibers can absorb up to 30% of their own weight in moisture without feeling wet.

It's Warm When Wet. Unlike cotton, Merino keeps you warm even when it gets wet due to the unique nature of wool fibers.

It Responds To You. Check out how:

Here at Modern Industry, we have been on a quest to build a hoodie that fits perfectly. That journey culminated with the Apex Hoodie.

Our Apex hoodie is fitted and comfortable, not skin tight or baggy. We’ve added a few extra inches of length so your shirt doesn't peek out from underneath... and your backside stays covered as you move. It’s high arm holes offer a generous range of movement and look as good as a finely tailored suit. The arms are slim and elegant, but comfortable.

We've taken the best elements of a performance hood and relaxed the fit to create something that’s both amazingly comfortable and looks great. Our front pockets are spacious and designed so that they won’t tear on you like most of your old hoodies. Inside both pockets, we've added a headphone path that gives you easy access to your phone while keeping that annoying cord at bay.

These efforts result in a hoodie that is mature, refined, and makes you look like the well adjusted adult that you are.

At the height of it's manufacturing glory, San Francisco was home to 1000 apparel factories that employed over 100,000 people. Today, there are only 20 factories that employ just 1000 people. The effects of this decline can still be felt in San Francisco, a city that exemplifies the growing gap between the rich and poor in the United States. 

We are committed to rebuilding this proud manufacturing community. With this goal in mind, the Apex hoodie will be built in a San Francisco factory with 30 years of experience making the finest sweatshirts on the planet. With your help we can revive an industry that provides good jobs to highly skilled members of the dwindling middle class.

Because Merino is naturally odor resistant, you don’t have to wash it often, keeping the fabric soft and plush. Just airing your Apex hoodie out is enough to neutralize the odor.

When absolutely necessary, wash it in cold water on the gentle cycle and lay flat to dry. You can put the Apex hoodie in the dryer, but it’s not recommended. Just like your favorite pair of selvedge jeans, putting your Apex hoodie in the dryer can decrease it’s life span.

We are launching the Apex Hoodie in sizes ranging from XS-XXL to accommodate a wide range of body types. See below for specific sizing information.

Thus far, we painstakingly labored over every detail of this sweatshirt and we are ready to begin production, but we need to meet fabric and production minimums to get started. That’s where you come in.

To support us, click Back This Project or select one of the reward levels to the right.

For a $20 pledge, you’ll get a poster designed by Modern Industry’s own graphic design wizard Michael Domina. The 12.5” X 19” poster is printed with environmentally friendly water based inks on the highest quality paper made by the Michigan based, family owned and 100% hydro powered French Paper Company. 

Modern Industry, the union of five friends, was born on Kickstarter with a simple vision. We couldn't find the products we wanted, so we built them. We build products that get better with age using the best materials we can find. Our products are built ethically and as close to home as possible. We strive to deliver them at the best possible prices. This straightforward mission has guided Modern Industry from the beginning and will continue to guide us as long as we exist.

Stay In Touch!

Don't hesitate to reach out to us. A founder will get back to you as soon as possible. To reach us via email, contact us at: contact@themodernindustry.com

                      

THANK YOU!

Thank you SO much for the support! We would not be here without you and will not let you down.

Don't forget to spread the word. You'd be amazed at how much of an impact this has. Post this link to your Facebook page and share it with anyone who might be interested. Tell them why you think the APEX hoodie is so awesome.

https://www.kickstarter.com/projects/modernindustry/apex-a-premium-merino-hoodie-for-just-95

Risks and challenges

This isn’t our first time around. Modern Industry was born on Kickstarter and we’ve experienced just about everything this process can throw at you.

Building on decades of cumulative experience, the Modern Industry team has been working together to bring our visions and your dreams to life every day for the past two years. This project is no different.

We have spent the last 6 months establishing relationships with well respected, dependable suppliers. We have selected a San Francisco factory with 30 years experience making some of the highest quality technical gear around. If necessary, we are willing to spend as much time as necessary walking the factory lines to ensure that you receive only the highest quality garments, but we won’t have to. They are that good.

With that being said, building any product can pose significant problems. We have planned for this and are prepared to overcome any obstacle that we might encounter. We’ve done it before and we can do it again, but better.

We strive to provide the best customer service imaginable. When you contact Modern Industry, the response won’t come from some unpaid intern. It will come from a founder. Someone who is staking his life on the outcome of your experience.

Learn about accountability on Kickstarter

FAQ

  • Body Sizes
    Waist: 41"- 43"
    Chest: 47"-49"
    Neck: 18"-!8.5"

    Key Measurements
    Length: 32.33"
    Shoulder Width: 19.67"
    Body With: 26.17"
    Sleeve Length: 26.17"
    Sleeve With: 9.83"

    Last updated:

Rewards

  • You selected
    Pledge $5 or more

    5 backers

    Thank you! Your support is appreciated. We'll send you some Modern Industry stickers, plus we'll give you a high five and a hug next time we see you on the street. You'll also be kept up-to-date on the latest at Modern Industry.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $20 or more

    14 backers

    Thank you! You'll get a Stay Strange San Francisco poster printed on fine American made paper using water based inks.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $85 or more

    174 backers Limited (1 left of 175)

    THE EARLY BIRD. You'll get a Premium Modern Industry Hoodie of your choice. This package also includes a handwritten thank you letter to show our gratitude for your support. $30 off retail price. ($115)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $95 or more

    444 backers Limited (556 left of 1000)

    You'll get a Premium Modern Industry Hoodie of your choice. $20 off retail price. ($115)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $170 or more

    20 backers All gone!

    THE EARLY BIRD. You'll get 2 Premium Modern Industry Hoodies of your choice. $60 off retail price. ($230)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $180 or more

    98 backers Limited (902 left of 1000)

    You'll get 2 of your very own Premium Modern Industry Hoodies of your choice. $45 off retail price. ($230)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $255 or more

    10 backers All gone!

    You'll get 3 of your very own Premium Modern Industry Hoodies of your choice. $90 off retail price. ($345)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $270 or more

    22 backers Limited (978 left of 1000)

    You'll get 3 of your very own Premium Modern Industry Hoodies of your choice. $75 off retail price. ($345)

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (45 days)