Our team is so excited to finally introduce this project to the world, and whether you’re just finding out about Modern Huntsman, or have followed us from the beginning, we sure are glad you’re here.
For those of you who don't know, Modern Huntsman is a biannual publication, and online forum for like minded conservationists, creatives, and outdoor enthusiasts. Born out of frustration with the way hunting is often mis-represented, this publication will be told from the perspective of hunting purists and philosophers, unaltered by the skews of mainstream media, misinformed emotional rants, and corporate interests.
In short, we'll be returning to the root traditions, in hopes of improving the perception of hunting in our modern society. We've received an overwhelming amount of support since we started showcasing work last year, and while we have some great forward momentum, we really need your help to get this first issue to print.
While we hope to get to know all of you soon, the short digital introduction below will have to do for now.
Meet a Few Contributors
We've assembled some of the best photographers and writers in the outdoor world, many of which you probably know by heart. These are folks who've spent their years living off the land, enduring extreme conditions, and have even risked their lives to ensure that wildlife thrives, and the traditions of hunting survive the modern age.
Our contributor model is unique, basing compensation on percentage of sales, which is the perfect opportunity to support the photographers who deserve it, in a shrinking editorial world. The more issues we sell, the more we can pay our creatives, which would allow us to commission new artists on the rise.
We also won't be tied to traditional advertising models, which, in our opinion, often degrades the quality of content, so we can build this together, on our own terms. Partnerships with brands and organizations down the road will be based upon adherence to our criterium of ethics and conservation, and the custom content we produce will be stories themselves.
But we’ll get to that later, as Volume One is just for us.
What to Expect
From the mountains of the American west to the fields of south Texas, the savannahs of East Africa to the governmental councils on conservation, Volume One will cover a diverse range of topics, all unified by common ethics. Woven together, it will begin to illuminate our collective philosophy, both drawn from wisdom past, and knowledge yet to come.
By design, our first issue will be of an introductory nature, which will help lay the foundation for the path ahead, and explain a bit more about where we’re going. Each issue will be an ongoing conversation, and oftentimes stories will pick up where they left off in a continued saga of conservation, land management, and current events related to hunting rights.
Printed on thick matte stock, and bound into a substantial book of nearly 200 pages, it will be more of an art portfolio than a publication, and a fitting showcase for the breathtaking work everyone has produced. It’s difficult to describe the look and feel, but we promise, it will be a weighty, and worthy addition to your library.
A Quick Glimpse
Below are a few sample spreads to showcase the editorial direction we’re headed in, but please keep in mind that these are not final layouts, or content. Our Art Director, Kadie Smith of Dropcap Design, is already hard at work doing typography studies, pulling inspiration from designs throughout history, and experimenting with ways to merge classic editorial foundations with new, uncharted territory.
Hardly satisfied with just distinguishing this magazine in the hunting community, Kadie's aim is to make waves in the publication world at large. Just from what I’ve seen so far, I can confidently say that she’s well on her way.
We had so many ideas for unique rewards on this campaign, but ultimately had to narrow it down to 25 options. Make sure you read the details, as there are some interesting offerings, but here’s a brief rundown of a few.
- Issue bundles in 2, 5, and 10, great for gifting, or collecting
- Stockist options for store or business owners, both big and small
- Personalized copies of the magazine, with signatures & notes from the Modern Huntsman team
- Sets of 5x7 prints from five featured contributors
- Signed, limited edition 16x24 prints from various contributors, as well as a set of 5 together
We also have some backer participation rewards, where you get the chance to consult, collaborate, or work alongside the Modern Huntsman team. There are a few opportunities to have your personal work reviewed, published, or even join us as a guest editor for the second issue. Below are a few, but I would highly encourage working creatives to dig into the details.
- Get your name or business published in the credits
- Remote consultation with the Modern Huntsman team about a topic of your choosing
- Editor’s review of your work or portfolio, followed by action items, and a phone call to review
- Be a guest editor for the second issue
- Editor’s review of your work, development of an idea, and your story published on the Modern Huntsman site
- Commission the Modern Huntsman team to travel to location and document your family legacy, a historic ranch, or legendary artisan through photo essays and interviews.
Where Our Funding is Going
Teamwork makes the dream work, but not without funding.
That being said, below is an approximate representation of how the money will be put to use. As you can see, the bulk of it will go towards producing the first issue, which not only includes the print production and shipping costs of the magazine, but paying some of the incredible people who helped us get this to the finish line with cinematography, editing, web development, marketing, and design.
Rewards fulfillment will include a fair amount of time in the print studio, making the limited edition archival prints, and shipping them to the much appreciated patrons who choose to support us. Some of it will also be used for content production on the higher tiered rewards, for travel, equipment rental, and post production time.
But most importantly, a hefty percentage of our potential Kickstarter funding will go to the people who deserve it the most; the contributors. Without their incredible work, we have nothing. It was our aim from the very beginning to create something that presented an opportunity to break through the glass ceiling of the editorial world, and pay photographers and writers more than they’ve ever been paid. But that's up to you.
We sure do hope you feel the same way, and that the contributor percentage on the chart is much larger than we originally anticipated. Nothing would make us happier.
A Sincere Thank You.
From the Modern Huntsman family to yours, we cannot thank you enough for the support you've shown us so far, and we will do our absolute best to continue earning it. Whether you can pledge $1 or $10,000, we couldn’t do any of this without you, so again, thank you.
This is just the first step in a long, important journey for Modern Huntsman, and we're honored to have you join us.
See you in the field.
For press or media inquiries related to Modern Huntsman, or to set up an interview, please reach out.
Tyler Sharp - Creative Director & Editor in Chief
Risks and challenges
Fortunately, we’ve had over a year to prepare for this launch, and think through many of the potential obstacles. We’ve coordinated with all of our contributors, and with the exception of a two or three who are shooting stories as we speak, most of them have turned in their content already.
That being said, something we cannot predict is some form of disaster or injury to one of our contributors, whether bodily harm, equipment damage, or hard drive failure that might prevent them from turning work in. In this case, we have a handful of backup contributors waiting in the wings, should we need additional content to keep the issue on track.
Another unpredictable factor is the workload or production schedule of our printer. While we’ve planned for ample production time between when our campaign ends, and when we finish design, any potential unforeseeable complications with the printer would be communicated to backers. We can’t control if they have a machine go down, employees quit, or they lose power from a storm. We have several backup printers, and have prepared for what we’re able to, but some things you can’t predict.
Lastly, being in Texas, we’ve experienced several disruptions in normal life recently, due to the hurricanes. While the worst has passed, it is worth mentioning that we can’t really prepare for natural disasters, or shipping complications that arise from inclement weather. We have done our due diligence, created a disciplined schedule, and barring any of these unpredictable factors, we’ll be good to go to deliver issues in January 2018.
We hope this creates some peace of mind, and we will forge ahead with clear communication no matter what.Learn about accountability on Kickstarter
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