Funding for this project was canceled by the project creator on February 15, 2014.
About this project
Help us to build the next great San Francisco International Fashion Film Festival!! MODACINE! Fashion Film, Avant Garde Fashion Show and other Retrofuturist surprises await!!
We would like you to join us in being a founding partner for ModaCine International Fashion Film Festival and help us in our goal to make San Francisco among the biggest fashion film capitals in the world and what better place to celebrate that fact! :) We are screening up to 100 FASHION FILMS, an AVANT GARDE FASHION SHOW, SURPRISE PERFORMANCES and AN INDUSTRY MEET AND GREET OF THE FINEST FASHION FILMMAKERS IN THE WORLD. We are the innovators and the pioneers of the fashion and film industry so let's make it happen and KickStart the coolest event this millennium. The only way to miss it is.... if it does not exist.
How can I help? Just click the GREEN BACK THIS PROJECT button to make a pledge!
UPDATE!! Any pledge over $65 will get a MODACINE PILLOW CAPSULE (per person) provided by PoeticPillow.com with 4 designs to choose from! Also any associated perks are also included. Check it out!
I invite you to relax and hear our story :)
Paris. New York. Berlin. Beijing. Each city has a distinct place on the global map of fashion. What about San Francisco?
My name is Warren Difranco, Director and Curator of the San Francisco International Fashion Film Festival and ModaCine Films. Our goal is to create a distinct and ownable fashion film identity for San Francisco: the emerging platform where film meets fashion – a forum for artistic presentation. To do this, I am here to ask you for your participation in helping us launch the 2nd Annual San Francisco International Fashion Film Festival, ModaCine.
Our core concept for this year’s festival is to break the mold of the traditional film festival through our unique program design. When guests arrive they’re seated comfortably to see our screening presentation, it is going to be a proverbial roller-coaster of emotions, a virtual trip around the world, and an introflection into self as a function of being human in the fashion world. It will all unfold in a single night of fashion film presentation, coupled with a fashion show and art performance all adhering to a specially designed theme we choose yearly. The experience that the audience will immerse themselves in, the story that will be told, will only happen once at this 'one-of-a-kind' evening at ModaCine.
If Woody Allen’s artistic sensibility is accurate, San Francisco, like its Parisian sister, is a city steeped in romanticism while fueling the revolutionary ideas of tomorrow. We believe that it could be the future fashion film capital of the world.
August 25th, 2012, we hosted a wildly successful San Francisco International Fashion Film Festival in Fillmore Jazz District screening over 60 short films from countries all around the world. We also proudly introduced works by Eugenio Recuenco, for his first screening ever of his work in the United States. Our international filmmakers delivered such an amazing fashion perspective to our crowd of over 400 spectators, most of whom have never experienced fashion film on the big screen.
Here are some highlights:
Also showcased at the event were several of San Francisco’s fashion industry’s finest fashion design talent including Cari Borja, Cana Klebanoff, Gail Ballesteros-Shrive, Herbert Williamson, Acta Non Verba’s Hector Manuel and the amazing Joseph Domingo. Bottom line, we wish to build ModaCine International Fashion Film Festival from the ground up, so that the foundation can stand as a platform for many more festivals as well as a place for budding fashion filmmaker talent in San Francisco to reside in. This isn't just an event, it is a standard, a break in the fashion status quo. I want to empower the artist in the process.
Designers this year include amazing local fashion design talents including Acta Non Verba’s Hector Manuel, Gail-Ballesteros Shrive, Herbert Victoria who recently launched his collection at Phoenix Fashion Week, aDiKtion's Dahae Elyse Kim currently launching her new collection and also, brilliant LA based designer, Alexandre Dorriz. We are also proud exhibit new works by Colleen Quen, among the most brilliant couturiers in the US and Ilanio, a label that speaks for itself.
Through the combination of film screenings, a very avant-garde fashion show, an “ask the director” Q&A and meet-n-greet, we created a memorable event that brought the world’s greatest fashion filmmakers, designers, and photographers to San Francisco in this truly one-of-a-kind San Francisco industry fashion film event.
… all on a shoestring budget. This all happened through private donations and a 100% volunteer.
The collaboration was a huge success.
We’re very thankful to our donors for last year’s event, but they’re not millionaires who can donate year after year. The event happened through models, artists and volunteers donating time and skills, and generously reaching into their own pockets to make the event happen.
How you can help?
For the next chapter in our story, we have targeted several amazing spaces including the newly-renovated San Francisco cultural landmark: The Armory Community Center. Building on last year’s success, we’re planning on a two-day event showcasing a larger selection of fashion filmmakers and film categories. Here we can build a larger runway show with more avant-garde designers. This venue has a daunting 40,000 sq foot space with a much higher capacity, and we’re budgeting for a higher quality audio/video setup that can make use of the massive space, and to be able to reimburse our talent for expenses especially the models, whom we paint and clothe and launch onto a runway…. in 6-inch heels.
Furthermore, the Armory allows us the creative freedom to design an event of own with a specific theme in mind: Retrofuturotika. This is important to establishing ModaCine International Fashion Film Festival as a moldable and constantly evolving identity, much like fashion itself is. If you help us exceed our fundraising goals,and give us that big PUSH past our $54,000 mark, we’ll be able to provide travel and lodging to our filmmakers to the festival for that unique one-on-one perspective and answer attendee questions allowing them to interact with fashionistas and filmgoers alike that normally would never have this sort of opportunity.
Tickets, get your tickets!!! Well, that is one of the perks from this campaign. But I suspect many of you will not be able to attend so we have prepared a few others that might suit you as our way of rewarding your generosity.
We have a commemorative festival pillow covers and t-shirt to be made available, along with collectible programs and posters. Another exciting reward we have for you is a custom designed ModaCine collectible scarf designed and handmade by our team. We will be filming and streaming the event live worldwide in a perk we call our "Couch Potato Pass". This is an international event, we want to welcome 'you' the eyes of the world for this fashion film festival. Would you like a tour pass to the Armory and explore its "historical" inner workings and see where Star Wars spaceship interior scenes were filmed. Other great perks for our very generous donors include dinners made by my chef colleague of HalfWaterHalfLove, custom garments created by our participating designers (my fave), and I will be donating my own services to you as well, as the one who will tell your story. And finally a handshake and/or a hug by me during the event to express my gratitude during the event.
Foremost however, your donation creates something that will carry a lasting impression on the world of fashion and particularly in San Francisco as it's own unique fashion identity in which we, the artists design the look to inspire the world.
FINALLY, the $54,000+ PLUS ;) dollar question....what will your donations pay for?
A venue for two days is already at $21,000 and for San Francisco, that is relatively inexpensive for the massive space that we have held for us.
- A/V Projection and Sound (I want the best here)
- Lighting and venue design and decor
- I want to pay our models and other talent, there cannot be an industry of fashion if their models cannot make a living at their craft.
- Stretch goals can help me accommodate visiting filmmakers. I feel it is important that we have them at our festival in the future. Bringing them in will bring interest in working with the local industry.
- Insurance for this kind of event.
- PR and HR team
July 18th, 2014 - Pre-Screening Networking Event and Film Gala Night
- Exclusive Film Pre-Screening showing special making of features, a Director's cut film screening, screening of 3013:Obsolete Model and Q&A with production team and attending filmmakers.
- Proposed Fashion Film Gala Night before the event to be held at the Armory. An evening of high fashion and an industry soiree in an elegant setting.
July 19th, 2014 - The Main Event
- 6:30PM - The Armory Doors Open
- 7:00PM - Screening Program One
- 7:25PM - Scheduled Performance (5-10 min) tentative
- 8:00PM - Screening Program Two
- 8:25PM - Retrofuturotika Fashion Show (up to 30 min)
- 9:00PM - Final Screening Program
- 9:30PM - Director Keynote, Awards and Filmmaker Q&A
- 10:00PM - Closing Ceremony
- 10:15PM - Onto the After party (location TBA)
Pushing our fundraising efforts beyond $54,000 will allow me to plan for more days of events and other cool features.
San Francisco Silicon Valley area is the high tech hub of the US. We have so many ideas of integrating technology into our retrofuture concept. The dominoes are lined up, we just need to knock them down. And with your help, we want to introduce this integration of tech and fashion film in amazing and artistic ways.
July 2014 - Gallery Opening and Seminar Day (proposed events)
- Proposition for a partnership with SHOWStudio London to gives us a retrospective on the works of the amazing Nick Knight .
- Public access press conference with all attending international fashion filmmakers, fashion designers and locally based filmmakers and film professionals, to talk about the new medium of fashion film.
- Proposition for a showing of works by a world renown photographer, an opening night event at a gallery TBA.
WHAT DID OTHERS THINK ABOUT MODACINE?
Andrea from Ecologique Fashion Blog formulates her own take on the question: “What is Fashion Film?” and we encourage that kind of thinking.
Refinery 29 lists ModaCIne as a must-fund San Francisco event!
ModaCine supports local young fashion filmmaker talent.
Michael Tringe at CreatorUp!, a wonderful resource writes up about our campaign.
SOMA Magazine, premier San Francisco Fashion Magazine does a write up about ModaCIne’s first fashion film festival!
Sensation Mode of Montreal reaches out to ModaCIne to design a fashion film program for Montreal Fashion Week.
This is more than just a sign of interest..... this is a sign that San Francisco has a potential to inspire and even lead the world in artistic fashion film festival production.
1) A fashion film should first serve its purpose as an advertisement for the fashion in it, however, not to confuse it with a commercial.
2) The fashion film, should be in its essence a film. I think a good fashion film pays homage to the body and inspires a mind that expresses the style of fashion, be it experimental or narrative fashion film. It needs to respect the human body as its vessel or the living mannequin and tell a story with it.
3) Fashion film should harbor a revolutionary impact and is not just a film with fashion in it.
Words really can’t describe the experience at the ModaCine International Fashion Film Festival; you’ll just have to experience it yourself. Playing these films online might do it enough justice but if you allow us to display it for you with full surround sound, and blast it onto a massive screen at the Armory, it’s a whole different animal. Your support will help us deliver this unique experience such that through this campaign, you too can among those to experience it firsthand.
I invite you to help me to continue to define fashion film as we strengthen the groundwork for this amazing fashion film festival called ModaCine….. Wouldn't it be amazing, San Francisco once again leading the world in setting trends for fashion. Now is the opportunity but we need your help to build this!
Thank you for your warm consideration and support for ModaCine International Fashion Film Festival.
Warren Difranco and the team at ModaCine Films :)
MODACINE International Fashion Film Festival July 17-19, 2014
Final little details to cover.
Concerning our rewards:
MODACINE PILLOW CAPSULE: We are now offering our new Pillow Cover Size: 20" square - Pillow Design (4 designs to choose from): Front and Back - Material Content: Cotton Polyester blend (50% cotton, 50% polyester) - Care: Machine washable in cold gentle cycle - Hidden zipper enclosure. Pillows provided by David Lee at PoeticPillow.com.
FUTURE DESIGNER’S PASS: Each participating designer is alotted only 2 pieces total for this campaign, 1 piece per person. Our participating designers include Alexandre Dorriz, Herbert Victoria, Gail Ballesteros-Shrive, Colleen Quen and Acta Non Verba. If Herbert Victoria has two people booked for two garment designs, you will have to choose another designer. Each designer has a different style so choose carefully who you would like to work with your new custom piece.
SF Bay Area locations includes San Francisco and all outlying counties and no more than 50 miles North of San Rafael, South of San Jose, East of Walnut Creek and West of Pacifica (any locations up to 50 miles west of Pacifica, jet ski rental not included.)
MORE awards and perks to come.... your interest will help us attain interest!
Risks and challenges
Creating this event will be a very expensive project through which I will be pulling resources from all kinds of places including many volunteers that I will have to rally up to the cause.
Those that are ready and waiting for this project to happen are dedicated individuals in the San Francisco art and fashion industries. With our theme, "RETROFUTUROS" we are also including tech elements into the mix in which I will be integrating innovative ways of displaying this event as well as broadcasting it throughout the known universe.
After funding, the work begins and we will work hard to create the event that we imagine it to be; from HD screens to the fashion runway. The challenge is to architect something that will continue to grow throughout the years and bring a fashion film festival into San Francisco every year, with high concept themes and productions that parallel the haute couture events in Paris. We hope to create an event where presentations from the likes of McQueen and Galliano can feel at home. This is the Cannes of fashion film everyone. And it is in San Francisco but we must start somewhere, and that is at the very beginning. And that window is open NOW; we can either fall or fly! I'm happy with either, but only through a successful campaign can I make this choice.
Thank you for your consideration in funding our campaign!
Warren Difranco Hsu
Director ModaCine FIlms
ModaCine International Fashion Film Festival
Good question and I wish it was a simple click and donate process, but it really isn't too bad. There are two things you need:
1) You need to sign up for a KickStarter account. It is easier than i sounds and only takes a couple of minutes.
2) You also need an Amazon account. Yes it is the same Amazon you shop online with.
When you have these, then the following FAQ page will guide you throgh the rest. It is easy I promise! :)
Thanks again everyone!! :)
Program Director, ModaCine
- (43 days)