Mjomii Artisan Dessert House began as a humble home bakery in March, 2018 in Columbus, Ohio. Mjomii has been offering a selection of French macarons since then, selling at local markets and from our home. We’ve received an overwhelmingly positive response from our customers, who frequently inquire about our physical location in hopes of visiting us. Although we offered pick-up hours from our home, our hours were limited and our location was inconvenient for many. We are therefore thrilled to announce that we will be opening a physical location in the form of a kiosk in Polaris Fashion Place on September 17th, 2018! We will continue offering a wide selection of macarons featuring unique flavors made with fresh, organic ingredients and will be introducing new dessert items as well. At last, we will be able to serve our customers 7 days a week from an accessible location!
The staff at Polaris Fashion Place have been highly supportive and accommodating of us and have graciously allowed us to repurpose an old cupcake kiosk they had in storage. We are incredibly fortunate to have an existing structure to work with, however the kiosk will require substantial manpower and materials to remodel it to fit our needs and aesthetic. We also need equipment for the kiosk, including a refrigerated display case, a small refrigerator, and a POS system. We’ve created this Kickstarter campaign in hopes of gaining your support in order to put together a beautiful, functional kiosk. This project will not be possible without your help.
Back when we were living in Seoul, South Korea, we used to frequent a quaint macaron shop. These macarons were unlike any we had tasted before. The texture was incredible; each macaron had a crisp exterior, delightfully chewy interior, and a generous amount of creamy filling. When we moved back to Columbus, we searched for something similar, but found that the macarons available in the area were of a different style entirely. Although delicious, these macarons did not have the chewiness and creaminess that we had grown to love. Calvin then took it upon himself to recreate the macarons we had been searching for. After countless failed batches and enough research to support a dissertation on macarons, he perfected a simple salted caramel macaron that had all the elements we desired, but was unmistakably his own special recipe.
Initially, we served these macarons to friends at dinner parties we hosted at our home. They told us that the macarons were exceptional and unlike any others they had tried, especially in Columbus. Some encouraged us to sell them or expressed interest in ordering them. We began receiving flavor requests and suggestions. We also realized that the north side of Columbus does not have specialty macaron shops despite lots of customer interest. Once we were certain that there was a high demand/market for our macarons, Calvin decided to take the leap, quit his day job as an art director at a local advertising agency, and open a home bakery.
Why are Mjomii Macarons Special?
The word “Mjomii” is Korean for a delicate and delicious flavor. The meaning of Mjomii guides our flavor selection; we exclusively use high-quality ingredients and ensure that the flavor of those ingredients is preserved in our products. Our tea macarons are flavored with tea leaves ground by hand and our fruit macarons are flavored with fresh fruits.
Our flavors set us apart from other macaron shops. Our flavor selection includes classic flavors that everyone will love, like chocolate and salted caramel, but what excites us most are our less common flavors, such as black sesame, soy, and blackcurrant. We are looking forward to expanding our flavor offerings once the kiosk opens. While we will always keep our classics in stock, we plan on rotating flavors frequently and introducing new flavors according to the season/upcoming holidays.
Another aspect of Mjomii macarons that we are particularly proud of is the filling. Our fillings are all based on a buttercream recipe of Calvin’s creation. It is perfectly creamy, melts in your mouth, and has just the right amount of sweetness.
Perhaps the most important aspect of our macarons that makes them stand out is their texture. The texture of our macaron shells is chewier than the standard macaron. This chewy texture allows you to savor the taste of the macaron a bit longer and makes the experience more satisfying. Creating this texture was one of the most difficult features to achieve, and is the result of much research as well as trial and error.
Our customers agree that our macarons are excellent and unique. The most common compliment we receive is that our macarons are the best that our customers have ever had.
Catering and Favors
In addition to selling our macarons from our kiosk, we will continue to offer catering and wedding/event favors. We will work with customers to accommodate their events by communicating both in-person at the kiosk and online using our website which was designed and created by Calvin.
Customer Reviews & Press
“Without a doubt in my mind, the best macarons I have ever had! … I highly recommend that everyone give these fabulous treats a try!”
“Fantastique! Wow! I just returned from Paris where I had tried the famous Pierre Hermé macarons. I must say, the Mjomii macarons are every bit as delicious. The meringue was perfectly crispy on the outside and soft on the inside. The generous buttercream filling was smooth and luscious. Flavors were just right…a distinctive complement to the texture. Attention to detail was impressive…lovely presentation with individually wrapped and labeled macarons, a beautiful pastel palette of colors, all artfully arranged in a gift box. I’m glad I was visiting Columbus and had the opportunity to enjoy macarons from Mjomii. I hope they offer a shipping option soon!“
“Picked up a couple macarons at the daylight market on Gay St. today and they were incredible! … Highly recommend!”
“Best macarons I’ve ever tasted! I have made multiple purchases and have enjoyed trying all the flavors! You can taste the love baked into each delicious bite. The overall aesthetics: packaging, logo and display, are very beautiful and thoughtful”
“You must try these now. They are a game and life changer.”
Columbus Underground Article: click here
To show you our thanks and to make your pledge worth your while, we've created rewards for you which are described in detail on the right side of the page. We've included some options for those of you who are out of town so that you can try the delicious products you are supporting. The 2 biggest rewards we are offering involve a multiple course meal just for you hosted by us at our home. We concluded that this would be the ultimate way to show you the depth of our gratitude. Hosting dinner parties is a shared hobby that brings us great joy and we have hosted dozens of them over the past 4 years. We would be delighted to host you and your friend(s) for a one-of-a-kind meal (with lots of macarons, of course).
Beginning at the end of July, just before we signed our lease for Polaris, we cleared our schedules and began to work exclusively on preparing for the opening of our kiosk. We’ve managed to stay on schedule and accomplish a lot in this short time, but there are many things left to complete before we open.
We recently moved the disassembled kiosk to a storage facility where the remodeling will take place. The kiosk is quite heavy and large (10 x 12’ when assembled), but we got it there safely with the help of friends!
We have just begun the remodeling process of the kiosk, which will include repainting, installing new paneling, cutting the countertops to fit a drop-in refrigerated display, adding reinforcements for stability, constructing an additional corner to the kiosk per the mall’s specifications, and other necessary modifications. We have hired an excellent professional for the job who is doing everything he can to make our vision for the kiosk a reality.
Also, in order to keep the kiosk fully stocked, we will need to bake a significantly greater quantity of macarons, and will need to purchase some additional equipment to keep up, including mixer bowls, pans, cooling racks, and storage containers.
Here is what we have accomplished so far and what is still on our to-do list:
- Sign lease
- Hire a remodeler
- Rent location for storage/remodeling of kiosk
- Move kiosk to storage location
- Acquire proper licenses
- Purchase POS system
- Purchase liability/workers’ compensation insurance
- Design new box
- Order signage for front of kiosk
Items to complete:
- Purchase supplies for kiosk remodeling (paint, paneling, wood, primer, etc)
- Order newly-designed packaging (bags, boxes, and stickers)
- Purchase refrigerator
- Order simple, acrylic display case to showcase (fake) macarons and packaging
- Order decal with business information for side of kiosk (as stipulated in mobile food license)
- Purchase essential items for kiosk (stools, cleaning supplies, labels/signage)
- Purchase baking equipment
- Hire locksmith to change locks on kiosk (the mall does not have the keys)
- Hire electrician to hook up the kiosk (the mall is unable to help us with this)
- Move kiosk back to Polaris and assemble
On September 16th, after completing all of these items, we will move the kiosk to back to Polaris and assemble it in its new and improved form. We must do this after the mall closes at 6pm and be ready for our official opening at 10 am on Monday, September 17th!
Why we need your help
If we already have all of our plans in place, why do we need help? The remodeling necessary is more intensive than we had initially expected, and will cost us $4000 excluding the cost of supplies. Also, despite finding the most cost-effective options for equipment possible (the refrigerated display case, refrigerator, and POS system), these items will cost us $5,800 in total. The savings we accrued for this purpose are unfortunately not enough to survive our few months of business. Securing a business loan as a start-up bakery is extremely difficult because of our limited business experience and the fact that bakeries are overall considered to be high-risk. Despite our business plan and great financial history, the fact that this business is our very first puts us at a disadvantage when seeking loans or grants. We are turning to you for help in funding our kiosk and making our vision a reality. Here is what your support would go toward:
- Deposit for Polaris Fashion Place: $1000
- Rent for the latter 1/2 of September: $435
- Rent for October: $1500
- Kiosk remodeling: $4000
- Remodeling supplies: $1000
- Refrigerated display: $3020
- Refrigerator (used): $1500
- POS system: $520
- Packaging: $2200
- Locksmith: ~$75
- Electrician: ~$100
Total cost: $15,350
Our savings will cover $7,850 of this, but we need your help with the remaining $7500. Your pledge will create the foundation from which our business will grow.
Risks and challenges
It is difficult to accurately predict sales following our opening. In order to meet our needs, we will have to sell a minimum of 4,000 macarons each month. To make sure we meet our minimum, we will do our best to market our products as effectively as possible by using social media and handing out samples to mall-goers in the form of mini-macarons.
Initially, Sasha will be manning the kiosk alone due to the high expense of hiring additional employees. This is not a sustainable solution, however, as the mall is open for 6 – 11.5 hours, 7 days a week. We are hoping to hire and train at least one additional employee within the first month of opening, but of course must be able to afford to hire these employees first. Any overage we might receive from this campaign will go toward this purpose.
While we are confident that we can supply the kiosk while working out of our current kitchen, we anticipate that we may outgrow it quickly. If the demand grows beyond a certain point (8000 macarons/month) we will need to move to a bigger commercial kitchen, hire another baker, and purchase additional equipment. Additional overage would be used to prepare for this expansion.
Polaris staff worked with us to create a leasing plan with our needs in mind. Although our rent will be quite low for the first couple of months ($1500), it will increase to $4,500/month during peak holiday season and then decrease to $2500 until the conclusion of our 6-month lease at the end of February. We have worked out a detailed business plan that we will follow meticulously to ensure that our profits will be sufficient to accommodate the increased rent during the holiday season. We have directly researched the foot traffic at the mall near our location on various days of the week and are confident that with this traffic in conjunction with our marketing and established customer base, we will be able to reach our goals.Learn about accountability on Kickstarter
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