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$14,337 pledged of $25,000 goal
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By Mount Jackson Farmers Market
$14,337 pledged of $25,000 goal
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About


Watch the amazingly informative video by two-time Emmy Award winner Kathy Pasternak of Pasternak Media.  Kathy is a former Senior Producer at National Geographic, PASTERNAK MEDIA’S clients include Animal Planet, the Discovery Channel, National Geographic Channels, Smithsonian Networks, and many international production companies.
Recipe for Community Revitalization and a great destination place:
  • 1 part Locally Grown Food

  • 1 part Small Business Incubation

  • 1 part Community Sustainability

  • 1 part Historic Preservation

  • 1 part Urban & Rural Revitalization 

  • Lots of Community & Lots of Hard Work


If you love farm fresh produce, pastured meats, and community living, then you'll love the Mount Jackson Farmers Market. 

The Mount Jackson Farmers' Market is us - Gerald, Tara and Mitch Forsburg; our vendors; and YOU!

HELP MOUNT JACKSON GET A DESTINATION FARMERS' MARKET

We're surrounded by a multitude of farms, many of which are adopting progressive farming practices and supplying REAL food, but access is still quite limited to local community. The Mount Jackson Farmers Market will bring the Valley's best within reach to YOU!

"With some of the richest farmland in America, the Shenandoah Valley can again become the breadbasket of the East Coast as a center of the new organic, healthy food economy. This can help spur local services, cottage industries, and clean manufacturing." (Transition Staunton)

The need is for a single place for farmers and artisans to present their hard work; a community gathering place to enjoy each other and good food; and the adaptive re-use of the largest vacant building the Downtown Historic District. 

What's a Destination Farmers' Market?!

It's a Farmers' Market, and MUCH more.  This Market will be a year-round indoor/outdoor experience for the whole family; a community gathering place; and a place to learn all about REAL food.  We'll be bringing you the freshest local food and best artisans, as well as educational experiences and entertainment. 

Why $25,000?

$25,000 is the amount of most Economic Development Loans, and the amount we need to begin necessary renovations to open the doors.  We need to provide a ADA ramp, accessible bathrooms and do a few structural repairs before we can open.  Our Town codes also require a hard-surfaced parking lot, curb, gutter and sidewalk. 

Every dollar pledged will build the community:

1. The project will create an affordable place for local farmers to sell their produce, and for local cottage-industry artisans to sell their crafts;

2. We will be purchasing needed renovation materials from Habitat for Humanity;

3.  We will accept EBT (food stamps), therefore enabling low income families to purchase local, fresh produce.  We have also applied to a program that encourages low income families to eat healthy by doubling EBT benefits; and,

4. We are giving 10% of every dollar we raise, above our minimum goal, to the Blue Ridge Area Food Bank.

How will the money be used?

If we meet the minimum goal, the pledges will be used as follows:

  • first for initial start-up costs, such as building permits, Town fees, including special use exception fees for number of parking spaces and signage;
  • launch a much needed advertising campaign;
  • a few necessary building repairs - the County requires an Accessibility Ramp, and the Main Beam of the front Canopy needs to be replaced;
  • purchase a walk-in cooler for our CSA program; and,
  • a Parking Lot!  That's right, a parking lot.  Town Codes require that our existing lot be hard-surfaced, with curbs, gutter and sidewalks, BEFORE we open the doors.  Our parking lot will be an innovative GREEN & PERMEABLE lot - the first and only that we know of in the Valley.  (More on this below.)


If we EXCEED THE GOAL, the funds will be used for restoring the building in order to provide the spaces necessary for local artisans and farmers.  This is really the main goal of the project; the parking lot is simply a requirement that we cannot get around.

Here what's really needed:

  • Pre-construction (soft costs - permits, engineering) - $8,300

  • Phase I - An Innovative "Green" Parking Lot, to include Town requirements of curb, gutter, sidewalk and landscape buffering - $64,602

  • Phase II - Building Improvements, and marketing campaign - $238,510

  • Phase III - Coffee Counter, Lunch Counter, Commercial Kitchen for farmers to use to convert produce to value-added products and Hard Cider Brewery (okay, probably 5-10 years out on that last one...) - $478,500

  • Grand Total - $789,912
    Do we think we'll reach the grand total on KickStarter?  Of course not.  But you can't say we haven't put forth a good effort.  Nothing ventured, nothing gained.  Our rewards have been set to reach the Grand Total, but we have settled on a much smaller pledge amount in order to get started on the basic life-safety requirements, and allow us to open the doors.Why so much?!The building is 9,000 s.f., and is on half an acre.  $789,912 divided by 9,000 s.f. equals $87.77/s.f. for construction, which includes site work, as well as needed refrigeration equipment!   Most commercial construction projects like this average $150/s.f. and up for construction cost alone, without site work.The real question is:

    How can we keep the cost down so much?The answer to that question is that we will be doing a lot of work ourselves, and we will be using a lot of reclaimed and salvaged materials.  Also, we will be purchasing materials from places such as Habitat for Humanity ReStore, and hiring local contractors when needed, so the PLEDGES WILL KEEP ON GIVING! 
COMMUNITY INVOLVEMENT:

Mount Jackson is a great town that we deeply love.  We intend to be extremely involved with local organizations and projects.  Through donations, volunteering, and sponsorships, we hope to support and enrich our community.

Our Rewards Partners:
Shenandoah Valley Music Festival
Flavor Magazine
Albemarle Limousine
Historic Belle Grove Plantation
The George Washington Hotel

What is Kickstarter?
  • "If we wait for the governments, it'll be too little, too late
  • If we act as individuals, it'll be too little
  • But if we act as communities, it might just be enough, just in time." (TransitionUs.org)
KickStarter is a perfect means for supporters like you to send donations to projects like this one.  It's exactly the same thing as "listener-supported" radio or TV.  In return, we’ll send you a gift (check out the list to the right >>>). Plus, you’ll have the satisfaction of knowing you had a part in opening an amazing place, investing in small business and farmers, and building a community destination in the heart of the Shenandoah Valley!

If we hit our goal, it will allow us to open our doors.  If not, we will be delayed indefinitely. 

Here’s whatcha gotta do:

  • Get an Amazon account.  (All pledges are handled SECURELY through Amazon.)

  • Register here on KickStarter. All you have to do is enter your e-mail and create a password. There are no fees, other than the pledge.  

  • Pledge $1 or more (your card will only be charged if we reach $25,000 by March 5!)  Easy, huh?

Once the space is ready for use, we’d like to utilize it also as an outlet for local chefs, artists and musicians to showcase their talent! 

So, pledge today and tell everyone you know to do the same! We only have 31 days to meet our goal - preferably the Grand Total Goal!  It's an All-or-Nothing, so please spread the word.   If you like certain rewards, you can pledge more than once.

With your help, the Mount Jackson Farmers' Market will be a truly rewarding experience and support local farmers and artisans.

Thanks & Cheers!
Gerald, Tara & Mitch 

*10% of Pledges above our minimum goal will be Donated to the Shenandoah County Food Bank*

FUN LINKS:

Our Web Site

Our Facebook Page

Follow us on Twitter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Pledging just one dollar is a powerful way to show your support for local farmers and local businesses that celebrate the hardworking artisanal food growers and producers who make sure seasonal foods reach our table at the peak of flavor. You get the satisfaction of supporting the renovation of the old Farm Bureau Building, and sending the message to Town leaders that this is a project worth supporting. Every vote counts!

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  2. Select this reward

    Pledge $5 or more About $5

    Gets you an awesome Mount Jackson Farmers' Market Bumper sticker and a shout out on our Facebook and Twitter. Instant celeb status!

    Plus a very special Thank you note and invitation to our Grand Opening.

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  3. Select this reward

    Pledge $10 or more About $10

    All the amazing stuff above + you’ll get a pack of Tiger’s Eye Sunflower Seeds just in time to plant in your garden or in a pot on the patio!

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  4. Select this reward

    Pledge $25 or more About $25

    All of the Above + a beautiful and functional Sunflower Coffee Mug that will brighten your day with each morning's cup of Joe, Tea or whatever else you drink before 10AM! (Oh, who are we kidding? You can use the mug whenever you'd like!)

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    Pledge $30 or more About $30

    All of the above + a nifty Market Fridge Magnet.

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  6. Select this reward

    Pledge $50 or more About $50

    Above + you’ll get to rock a Mount Jackson Farmers Market T-shirt. You’ll earn 10 cool points with your friends every time you wear it.

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  7. Select this reward

    Pledge $75 or more About $75

    Above + an environmentally friendly and very versatile Eco Friendly French Market String Bag for all the goodies you will be sure to find at the Market.

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  8. Select this reward

    Pledge $100 or more About $100

    Above + an invite to our VIP Kickstarter Grand Opening Party at the Market. Food and Entertainment to Abound!

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  9. Select this reward

    Pledge $150 or more About $150

    Above + a Stainless Steel Coffee Scoop and 12 oz. of our special blend of Lucas Coffee, roasted right here in the Shenandoah Valley. (Tell us whether you want caffeinated or decaf, and whole bean or ground.)

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  10. Select this reward

    Pledge $200 or more About $200

    Above + a signed copy of Joel Salatin's book "Folks, This Ain't Normal: A Farmer's Advice for Happier Hens, Healthier People, and a Better World".

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  11. Select this reward

    Pledge $250 or more About $250

    ALL of the Above + a subscription to Flavor Magazine.

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  12. Select this reward

    Pledge $425 or more About $425

    16 Week Half Share CSA Box ONLY - fresh produce for 2 to 3 people for 16 weeks - (Requires weekly pick up at market each week.)

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  13. Select this reward

    Pledge $500 or more About $500

    Rewards 1-9 + a beautiful Shenandoah Pottery Golden Sunflower Trivet (HIGHLY collectable).

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    Pledge $600 or more About $600

    22 Week Half Share -22 Week HALF Share CSA Box ONLY - fresh produce for 2 to 3 for 22 weeks - (Requires weekly pick up at market each week.)

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    Pledge $620 or more About $620

    16 Week FULL Share CSA Box ONLY - fresh produce for 4 to more for 16 weeks - (Requires weekly pick up at market each week.)

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  16. Select this reward

    Pledge $750 or more About $750

    Rewards 1-9+11 AND a very Collectable and functional Hand Woven Picnic Basket, made here in the Valley, signed by the artist and filled with Gourmet Goodies from the Market and a beautiful picnic blanket. (The basket alone retails for over $250, and is made by an artist who will become HIGHLY collectable within the next 2 years.)

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  17. Select this reward

    Pledge $1,000 or more About $1,000

    You will get a 16 Week Half Share CSA Box full of fresh produce for 2 to 3 people, PLUS rewards 1-10. (Must pick up at the Market.)

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  18. Select this reward

    Pledge $1,200 or more About $1,200

    22 Week FULL Share CSA Box ONLY - fresh produce for 4 or more for 22 weeks - (Requires weekly pick up at market each week.)

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  19. Select this reward

    Pledge $1,250 or more About $1,250

    Rewards 1-9&11 + You AND a Guest will receive a very special evening of the finest Food and Music at the Shenandoah Valley Music Festival in our private tent. There are four dates from which to choose:
    July 21, July 28, August 11, or September 2.
    (Travel and lodging not included.)

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  20. Select this reward

    Pledge $2,500 or more About $2,500

    Private Dinner at the Market with "America's Most Influential Farmer" and author Joel Salatin of Polyface Farms. Also, you will receive a signed copy of Joel's latest book "Folks, This Ain't Normal: A Farmer's Advice for Happier Hens, Healthier People, and a Better World". (Travel and lodging not included.)

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    Pledge $3,500 or more About $3,500

    Private Dinner at the Market with "America's Most Influential Farmer" and author Joel Salatin of Polyface Farms, co-founders Gerald and Tara + two nights at a local B&B. (Travel not included.)

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  22. Select this reward

    Pledge $10,000 About $10,000

    Private Dinner at the Market with Joel Salatin of Polyface Farms + 2 nights at a local B&B, and a Hot Air Balloon ride over the Shenandoah Valley. (Travel not included.)

    THERE ARE MORE REWARDS but we can't post them here because they're too big! For PREMIUM REWARDS past a $5,000 pledge, see www.mjfarmersmarket.com

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Funding period

- (31 days)