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Clothing for girls and boys free from gender stereotypes. Apparel that lets kids express themselves. Not gender neutral, gender equal.
Clothing for girls and boys free from gender stereotypes. Apparel that lets kids express themselves. Not gender neutral, gender equal.
Clothing for girls and boys free from gender stereotypes. Apparel that lets kids express themselves. Not gender neutral, gender equal.
367 backers pledged $37,915 to help bring this project to life.

About this project

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Gender Equal (beyond neutral) Clothing for Babies & Kids

$37,915

367

Mitz Apparel & Accessories Gender-Equal Clothing for Kids & Babies 

The Idea: 

Imagine walking into a kids clothing store where there were options that let kids choose who they are and who they can grow up to be. What would that look like? We think it would be clothes that aren't limited by traditional gender-stereotypes for girls or boys.

Where it all Started: 

Amandine Liepmann is a mom to 2-year old Evie, and the Creative Director and co-owner of Mitz Apparel & Accessories. When Evie was 15 months old, she started to have very strong opinions on what she was interested in and what kind of clothing she wanted to wear. She loved trains, trucks and dinosaurs. Amandine primarily buys her daughter's clothing from the boys’ section.

Amandine's daughter, Evie
Amandine's daughter, Evie

One day, Evie was wearing a dinosaur shirt at the park and was mistaken for a boy. When Amandine politely told the mom ‘he’ was a ‘she’ the parent apologized. Then the other mom said, “At least it’s a girl being mistaken for a boy. Imagine how terribly embarrassing it would be if it was a boy being mistaken for a girl!’ 

For too long the message has been clear – it’s okay for a girl to dress more like a boy but it’s not okay for a boy to dress more like a girl. We want to change that perception. That day at the park, Amandine Liepmann realized she wanted to make a gender-equal line of clothing where no color or kids theme was off limits to either gender. 

WHAT TO EXPECT AFTER PURCHASING: 

After the Mitz Apparel Gender-Equal Kickstarter successfully funds, you will receive a survey to indicate the size, style, and shipping location for your reward(s). If we are not fully funded, all pledges will be refunded. 

FUNDS WILL BE USED FOR

Buying bulk printed fabric is very expensive and requires a lot of startup capital. While our previous products have sold incredibly well, we’ve used all of our development funds to build our current sample line. We need to order large quantities of fabric to make our pieces as affordable as possible to the general population – something that’s important to us as parents. We also need to purchase clothing snaps, tape, and thread. Your funds will be used to purchase these necessary materials to make our gender-equal clothing line. 

CLOTHING STYLES AND DESIGNS: 

 

Risks and challenges

With our background in manufacturing, we know how important it is to have backup plans and even backup plans for our backup plans.

All of our clothes are sewn by our professional, commercial seamstress Yvonne. We've accounted for if the workload becomes so great Yvonne can't handle the volume. We've hired additional local backup seamstresses if things get too big - a great problem to have!

We've also contacted local cut and sew factories in NYC/PA and have a few on backup to ensure we can get our orders out on time should things get really big. Again, an amazing problem we'd love to have!

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  1. Select this reward

    Pledge $1 or more About $1.00

    Good Karma!
    We are grateful for all levels of support! We hope you'll share this Kickstarter Campaign on social media! Thank you!

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    15 backers
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    Pledge $10 or more About $10

    The Mitz 'Limitless' Colouring Book!
    All of our designs made into downloadable and printable coloring pages for endless creativity and fun! Thank you for the support!

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    7 backers
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  3. Select this reward

    Pledge $25 or more About $25

    The Non-Clothing Support Option
    Not interested in any of our clothing rewards but still like what we're doing and want to support our new gender-equal clothing line? Your funding will go toward making our custom made fabric and thread.

    Amandine will write you a genuine and heartfelt thank-you note on a postcard featuring one of our 6 designs.

    +Mitz Coloring Book/Good Karma

    Thank you so much for your support!

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    11 backers
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  4. Select this reward

    Pledge $30 or more About $30

    Thank you for the support! You'll select an infant/toddler bodysuit, tank top, t-shirt or unisex leggings in any of our six designs.

    + Mitz Coloring Book/Good Karma
    + Free Shipping in the U.S.

    Sizes: 0-3 mos. to 24-36 mos. infant/toddler bodysuit
    Sizes 0-3 mos. to 7/8; t-shirt, tank top, unisex leggings

    Thank you so much for your support!

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    Ships to Anywhere in the world
    94 backers
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  5. Select this reward

    Pledge $40 or more About $40

    Adult-sized infinity scarf!
    Choose one of our 6 patterns for your very own 55" long infinity scarf. Scarf is made of 95% cotton, 5% spandex jersey knit fabric. One size fits all.

    + Mitz Coloring Book/Good Karma
    + Free Shipping in the U.S.

    Thank you so much for your support!

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    Ships to Anywhere in the world
    21 backers
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  6. Select this reward

    Pledge $45 or more About $45

    The Dress!
    Our baby/kids dress in any of our 6 designs. Sizes 0-3 mos. to 7/8
    *Sizes 0-3 mos. to 24 months come with diaper covers.

    + Mitz Coloring Book/Good Karma
    + Free Shipping in the U.S.

    Thank you so much for your support!

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    Ships to Anywhere in the world
    37 backers
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  7. Select this reward

    Pledge $45 or more About $45

    Adult-sized tank top!
    Men's or women's adult-size tank top in any of our 6 designs. Sizes XXS - XXXL.

    + Mitz Coloring Book/Good Karma
    + Free Shipping in the U.S.

    Thank you so much for your support!

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    Ships to Anywhere in the world
    10 backers
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  8. Select this reward

    Pledge $50 or more About $50

    The Sibling Special! Save $10 with the set!
    Two t-shirts, infant/toddler bodysuit, tank tops or leggings in any of our 6 designs. Mix and match styles and designs. You will receive 2 pieces when you order this reward level.

    Sizes: 0-3 to 24-36 mos. infant/toddler bodysuit
    Sizes 0-3 mos. to 7/8; t-shirt, tank top, unisex leggings

    + Mitz Coloring Book/Good Karma
    + Free Shipping in the U.S.

    Thank you so much for your support!

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    Ships to Anywhere in the world
    77 backers
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  9. Select this reward

    Pledge $75 or more About $75

    Adult sized tank top + infinity scarf!
    Save $10 for the set! Tank top available in sizes XXS - XXXL. Infinity scarf is 55" and one size fits all.

    + Mitz Coloring Book/Good Karma
    + Free Shipping in the U.S.

    Thank you so much for the support!

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    Ships to Anywhere in the world
    8 backers
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  10. Select this reward

    Pledge $80 or more About $80

    Two Dresses!
    Two dresses in any of our 6 designs! A $10 savings for the set!
    Sizes: 0-3 mos to 7/8

    + Mitz Coloring Book/Good Karma
    + Free Shipping in the U.S.

    Thank you so much for the support!

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    Ships to Anywhere in the world
    15 backers
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  11. Select this reward

    Pledge $90 or more About $90

    The Mini Wardrobe Special! Save $30 for the set!
    Infant/toddler bodysuit, tank top, t-shirt and unisex leggings, or any variation of the four in any of our 6 designs.

    Sizes 0-3 mos. to 7/8

    + Mitz Coloring Book/Good Karma
    + Free Shipping in the U.S.

    Thank you so much for the support!

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    Ships to Anywhere in the world
    39 backers
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  12. Select this reward

    Pledge $130 or more About $130

    The Full Wardrobe! A $35 savings for the set!
    Infant/toddler bodysuit, tank top, t-shirt, unisex leggings and dress. Only 1 dress per full wardrobe set. Infant/toddler bodysuit, tank top, t-shirt and leggings can be mixed styles with any of our 6 designs.
    Sizes 0-3 mos. to 7/8

    + Mitz Coloring Book/Good Karma
    + Free Shipping in the U.S.

    Thank you so much for the support!

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    Ships to Anywhere in the world
    14 backers
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  13. Select this reward

    Pledge $230 or more About $230

    All the Dresses! Save $40 for the set!
    6 dresses, one in each design or any combination!
    Sizes 0-3 mos. to 7/8
    *Sizes 0-3 mos. to 24 months come with diaper covers.

    + Mitz Coloring Book/Good Karma
    + Free Shipping in the U.S.

    Thank you so much for the support!

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    Ships to Anywhere in the world
    3 backers
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  14. Select this reward

    Pledge $400 or more About $400

    The Full Wardrobe X 2! Save $60 with the set!
    2 Infant/Toddler Bodysuits, 2 Tank Tops, 2 T-shirts, 2 Leggings and 2 Dresses. 2 Dresses included. Onesie, tank top, t-shirt and leggings can be mixed styles with any of our 6 designs.
    Sizes 0-3 mos. to 7/8
    Adult infinity scarf
    Adult tank top X2 - sizes XXS - XXXL

    + Mitz Coloring Book/Good Karma
    + Free Shipping in the U.S.

    Thank you so much for the support!

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    Ships to Anywhere in the world
    1 backer
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  15. Select this reward

    Pledge $1,000 or more About $1,000

    Create Your Own Design!
    We'd love to hear your ideas and create something with our amazing graphic designer and seamstress. This will include a full set of clothing (infant/toddler bodysuit, t-shirt, tank top, leggings and dress) in your created pattern as well as 2 adult-sized tank tops, and an adult infinity scarf.

    + Mitz Coloring Book/Good Karma
    + Free Shipping in the U.S.

    Thank you so much for your support!

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    1 backer
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  16. Select this reward

    Pledge $2,500 or more About $2,500

    The Launch Party!
    Attend our NYC launch party! We'll fly you from anywhere within the U.S. to party with us and celebrate our new clothing line in the big apple!

    Please note - the maximum round trip flight we can purchase is $1,000. This applies to those flying from outside the country as well.

    +Mitz Coloring Book/Good Karma

    Thank you so much for your support!

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    4 backers
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Funding period

- (30 days)