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$31,697 pledged of $85,000 goal
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By Marshall & Haley Roemen
$31,697 pledged of $85,000 goal
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About this project

Alphabet Poster 24" x 36" (Detail)
Alphabet Poster 24" x 36" (Detail)
Mister Alphabet's Magnet-Flap Box Packaging
Mister Alphabet's Magnet-Flap Box Packaging

Introduction

Mister Alphabet™ is a figurine designed to bend into every letter of the alphabet. He was created to bring the alphabet to life through innovative interplay of figuration and letter formation, uniting adults with children and design with education. Based in Los Angeles, Mister Alphabet is proudly made in the USA.

"An Heirloom"

In February of 2015 we debuted Mister Alphabet at Toy Fair 2015 in New York, and he was warmly received among retailers, educators, therapists, and designers. After extensive research and dialogue with numerous engineers and manufacturers in the United States, we are happy to offer limited pre-orders for Mister Alphabet, shipping first quarter of 2016.

Why We Need You

Mister Alphabet will become available if we can reach our funding goal of $85,000. Each backer is truly building something unique as this company steps into its first production run. 

Over half of our goal is comprised of tooling, materials, labor, and sonic welding fixtures to secure the magnets within the hands and feet, as well as the head. The high costs result from some pioneering efforts to bring several advanced techniques and processes together into a substantial, quality toy. 

Made in the USA

Made in "LA", with Love:

With your help, we'll continue building several advanced processes within our "Made in 'LA' production story. When we say "LA", we mean our first production run will involve the majority of all work done in the Los Angeles area and at our specialty manufacturer in Louisiana, a.k.a. "LA".

Our company and its product, Mister Alphabet, find value in a hands-on, collaborative, community learning approach. Since February 2015, we've worked hard to secure the best manufacturing partners for Mister Alphabet™, right here in the United States. We're proud of the dozens of engineers, textile professionals, and manufacturing partners who've helped us to bring every detail to fruition. We love the idea of a regional story, and we hope you'll join us in supporting Mister Alphabet's unique journey beginning in Los Angeles, rather than overseas.

Safety & Materials

Safety Testing

At Mister Alphabet, safety is our first priority. We've taken great care to ensure the longevity and structural integrity of the product, from mechanics to materials, and will continue to do so throughout our first production run. We are proud to have received an initial child safety age-grade of 2-and-up, having passed all 24 US Government mechanical safety standards according to ASTM-f963. These tests include the magnets located in his hands and feet, which aid in the posing of many unique letter configurations.

What is Mister Alphabet Made From?

Mister Alphabet gets his flexibility from a stainless steel stranded core surrounded by thermoplastic elastomer/rubber, or TPE (TPR). These flexible materials are commonly used in medical and health applications, and provide a durable yet soft body. The hands and feet, as well as the head, are a rigid material similar to a popular building block sold around the world. This ABS is sonically welded together to form a super-strong housing around Neodymium "rare earth" magnets in Mister Alphabet's hands and feet. All finishing materials including paint, clothing, and even packaging are required to pass safety standards for children within our age grade, currently 2+. 

From his stainless steel wire core to magnetic features and hand-stitched clothing details, we hope you find him to be a design object of rare quality. As we approach our first ever production run, we welcome the challenges ahead and invite you to join us!

Production & Kickstarter Goals

Mister Alphabet Funding Needs  

With our tooling and startup costs, in order to meet our first production run goals, we need to raise $85,000 in pre-orders and other backer rewards. This high cost is based on the advanced injection molding and sonic welding systems derived by engineers who've helped us lay the groundwork for production. 

We believe there is no better place than Kickstarter to see this product come to life, and to be placed in the hands of a community of early supporters and creative communities. We desire to see Mister Alphabet's costs decrease over time, but we are committed to a quality product with a price commensurate with its high cost of production.

During each phase of the development, we will update you about the process and share milestones as this first production run comes to life. It is our intention to journey with you, our backers, each step of the way!

Rewards

Bottom of Mister Alphabet Magnet-Flap Box
Bottom of Mister Alphabet Magnet-Flap Box

Our Team

Originally from Eugene, Oregon, husband and wife co-founders Marshall and Haley Roemen are joined by Marshall's brother Michael Roemen and Mercedes Curran.

Based in Los Angeles, the Mister Alphabet team draws from decades of combined professional experience in fine art, fashion, and design as well as manufacturing and merchandising. We look forward to connecting with you!

Special Thanks

There are many, many people to thank for helping bring Mister Alphabet to this point. A few product contributors whose work appears in the videos include:

Additional Product Development & Materials:

Risks and challenges

We've taken great care to obtain the best manufacturing partners for this project here in the United States. We believe we are are on the path to a successful, child-safe, quality toy, but we indeed have many "moving parts" in the supply chain.

The first challenge will be to create final pre-production figurines that replicate our production methods, including our method of securing the wireframe inside the mold cavity.

We've built our production timeline faithfully to try to account for possible delays in creating this new product at every component. However, if delays arise we will communicate them as we continue efforts to provide you with the highest quality product possible.

Our team brings almost a decade of specialty manufacturing experience to this project, and we feel confident in our ability to resolve issues as they arise.

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Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    THANK YOU!

    • As a sincere thank you for your support, you'll be named as an Original Backer on our website (probably in alphabetical order ;)

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    Pledge $10 or more About $10

    THE DOWNLOAD

    • Your choice of one downloadable Mister Alphabet letter, printable at home or for use as desktop background. (Not for resale.)
    • Original Backer listing on website.

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    Pledge $25 or more About $25

    MISTER ALPHABET POSTER

    • A 24" x 36" horizontal poster showing Mister Alphabet in all 26 letters.
    • Original Backer listing on website.

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    Pledge $45 or more About $45

    ALPHABET FOLDED NOTECARDS

    • Set of 6" x 6" Mister Alphabet Cards with Envelopes (26 Mailable Notecards ( A-Z, One Card Per Letter of the Alphabet).
    • Original Backer listing on website.

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    Pledge $65 or more About $65

    MISTER ALPHABET™ (FIGURINE)

    • Mister Alphabet (Original 14.5" Figurine in Magnet-Flap Box with 26 A-Z Flashcards).
    • Original Backer listing on website.

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    Limited 168 backers
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    Pledge $175 or more About $175

    THE KICKSTARTER 100 (FIGURINE)
    -KICKSTARTER ONLY - LIMITED EDITION-

    • Mister Alphabet Figurine, One of 100 hand-numbered figurines taken from our first production run. One 14.5" Figurine in Magnet-Flap Box, plus 26 A-Z Small Flashcards, Certificate of Authenticity).
    • Original Backer listing on website.

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    Limited 23 backers
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    Pledge $190 or more About $190

    THE 3 PACK (MISTER ALPHABET FIGURINES)

    --LIMITED INTERNATIONAL SHIPPING NOW AVAILABLE!*--

    • Best value for shipping international orders
    • 3 Mister Alphabets (Original 14.5" Figurine in Magnet-Flap Box with 26 A-Z Flashcards).
    • Original Backer listing on website.

    *Shipped to select international destinations, additional taxes and duties per country may apply. NOTE: Our international child safety certification, while expected, is still in process.

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    Limited 10 backers
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    Pledge $350 or more About $350

    THE LETTERMAN (FIGURINE)
    -KICKSTARTER ONLY - LIMITED EDITION-

    • One of 26 Limited Mister Alphabet Figurines with Single Embroidered Letter of Your Choice. (Small Black Letter on White Shirt, Black Pants | Certificate of Authenticity).
    • Original Backer listing on website.

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    Limited 12 backers
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    Pledge $650 or more About $650

    THE 10 PACK (MISTER ALPHABET FIGURINES)

    Great for gifts, whether to family friends, a local school, or as business gifts. This level can also be purchased to be given to schools, therapists, or individual young learners selected by the Mister Alphabet team.

    • 10 Pack of Individually packaged Mister Alphabet figurines (10 Original 14.5" Figurines, each in separate Magnet-Flap Box with 26 A-Z Flashcards).
    • 3 Posters | 24" x 36" horizontal, showing Mister Alphabet in all 26 letters.
    • Original Backer listing on website.

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    Pledge $1,500 or more About $1,500

    FIRST SAMPLE EDITION (FIGURINE)
    -KICKSTARTER ONLY-

    • 1 Mister Alphabet First Sample: One of seven Mister Alphabet First Sample prototypes that debuted at Toy Fair New York 2015. Hand-painted, hand-stitched and well-traveled. (NOTE: For Display Only.)
    • 1 Mister Alphabet (Original 14.5" Figurine in Magnet-Flap Box with 26 A-Z Flashcards).
    • Mister Alphabet Poster
    • Folded Notecards Set
    • Original Backer listing on website.

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    Pledge $2,500 or more About $2,500

    THE SKETCH PACKAGE
    -KICKSTARTER ONLY-

    • Concept diagram sketches of Mister Alphabet and Mister Alphabet logo. From our archives; will not be offered again. (Framed, For Display Only).
    • 1 Mister Alphabet (Original 14.5" Figurine in Magnet-Flap Box with 26 A-Z Flashcards).
    • Mister Alphabet Poster
    • Folded Notecards Set
    • Original Backer listing on website.

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    Reward no longer available 1 backer
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    Pledge $5,000 or more About $5,000

    THE CONCEPTOR PACKAGE
    -KICKSTARTER ONLY-

    • One of the 3 original, very first experimental Mister Alphabet dolls made for concept testing. Made by hand, this 11"-tall concept figurine was a bit too short to create all of the letters. Assembled from flower wire, tourniquets, baked clay, electrical tape, and cloth scraps in 2013, this figurine remains fragile and shows its raw materials. (Framed; For Display Only).
    • 1 Mister Alphabet (Original 14.5" Figurine in Magnet-Flap Box with 26 A-Z Flashcards).
    • Mister Alphabet Poster
    • Folded Notecards Set
    • Original Backer listing on website.

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    Limited 0 backers
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Funding period

- (30 days)