Mister Alphabet™ | A Figurine for Education, Design, & Play.
Mister Alphabet™ | A Figurine for Education, Design, & Play.
Mister Alphabet™ is a figurine designed to bend into every letter of the alphabet. Based in Los Angeles, he is proudly made in the USA.
Mister Alphabet™ is a figurine designed to bend into every letter of the alphabet. Based in Los Angeles, he is proudly made in the USA. Read more
About this project
Mister Alphabet™ is a figurine designed to bend into every letter of the alphabet. He was created to bring the alphabet to life through innovative interplay of figuration and letter formation, uniting adults with children and design with education. Based in Los Angeles, Mister Alphabet is proudly made in the USA.
In February of 2015 we debuted Mister Alphabet at Toy Fair 2015 in New York, and he was warmly received among retailers, educators, therapists, and designers. After extensive research and dialogue with numerous engineers and manufacturers in the United States, we are happy to offer limited pre-orders for Mister Alphabet, shipping first quarter of 2016.
Why We Need You
Mister Alphabet will become available if we can reach our funding goal of $85,000. Each backer is truly building something unique as this company steps into its first production run.
Over half of our goal is comprised of tooling, materials, labor, and sonic welding fixtures to secure the magnets within the hands and feet, as well as the head. The high costs result from some pioneering efforts to bring several advanced techniques and processes together into a substantial, quality toy.
Made in the USA
Made in "LA", with Love:
With your help, we'll continue building several advanced processes within our "Made in 'LA' production story. When we say "LA", we mean our first production run will involve the majority of all work done in the Los Angeles area and at our specialty manufacturer in Louisiana, a.k.a. "LA".
Our company and its product, Mister Alphabet, find value in a hands-on, collaborative, community learning approach. Since February 2015, we've worked hard to secure the best manufacturing partners for Mister Alphabet™, right here in the United States. We're proud of the dozens of engineers, textile professionals, and manufacturing partners who've helped us to bring every detail to fruition. We love the idea of a regional story, and we hope you'll join us in supporting Mister Alphabet's unique journey beginning in Los Angeles, rather than overseas.
Safety & Materials
At Mister Alphabet, safety is our first priority. We've taken great care to ensure the longevity and structural integrity of the product, from mechanics to materials, and will continue to do so throughout our first production run. We are proud to have received an initial child safety age-grade of 2-and-up, having passed all 24 US Government mechanical safety standards according to ASTM-f963. These tests include the magnets located in his hands and feet, which aid in the posing of many unique letter configurations.
What is Mister Alphabet Made From?
Mister Alphabet gets his flexibility from a stainless steel stranded core surrounded by thermoplastic elastomer/rubber, or TPE (TPR). These flexible materials are commonly used in medical and health applications, and provide a durable yet soft body. The hands and feet, as well as the head, are a rigid material similar to a popular building block sold around the world. This ABS is sonically welded together to form a super-strong housing around Neodymium "rare earth" magnets in Mister Alphabet's hands and feet. All finishing materials including paint, clothing, and even packaging are required to pass safety standards for children within our age grade, currently 2+.
From his stainless steel wire core to magnetic features and hand-stitched clothing details, we hope you find him to be a design object of rare quality. As we approach our first ever production run, we welcome the challenges ahead and invite you to join us!
Production & Kickstarter Goals
Mister Alphabet Funding Needs
With our tooling and startup costs, in order to meet our first production run goals, we need to raise $85,000 in pre-orders and other backer rewards. This high cost is based on the advanced injection molding and sonic welding systems derived by engineers who've helped us lay the groundwork for production.
We believe there is no better place than Kickstarter to see this product come to life, and to be placed in the hands of a community of early supporters and creative communities. We desire to see Mister Alphabet's costs decrease over time, but we are committed to a quality product with a price commensurate with its high cost of production.
During each phase of the development, we will update you about the process and share milestones as this first production run comes to life. It is our intention to journey with you, our backers, each step of the way!
Originally from Eugene, Oregon, husband and wife co-founders Marshall and Haley Roemen are joined by Marshall's brother Michael Roemen and Mercedes Curran.
Based in Los Angeles, the Mister Alphabet team draws from decades of combined professional experience in fine art, fashion, and design as well as manufacturing and merchandising. We look forward to connecting with you!
There are many, many people to thank for helping bring Mister Alphabet to this point. A few product contributors whose work appears in the videos include:
- Mina Product Development, Costa Mesa, CA
- Bryan Smith, Los Angeles, CA
- Christopher Batenhorst, New York, NY
- Tonya Kennedy, New York, NY
- Anna Nalick, Los Angeles, CA
- Chuck Willis, Los Angeles, CA
- Patrick Jones, Los Angeles, CA
- Jason Valles, Los Angeles, CA
- Peter Dawson, Los Angeles, CA
- Tiffany Chen, Los Angeles, CA
- Ed Chiodo, Chiodo Brothers, Burbank, CA
- Trever Hoehne, CA
- Fred Hunt, Boise, ID
Additional Product Development & Materials:
- Jay Garcia, Mana Studios, Costa Mesa, CA
- James Ward, Dinsmore & Associates, Costa Mesa, CA
- Fenando Alberto, Los Angeles, CA
- Jeff Miller, Development Works, Portland, OR
- Robin Klein, Q & D Manufacturing, Hillsboro, OR
- Christabel Kim, Los Angeles, CA
- Andrea Sisson, Los Angeles, CA
- Eileen O'Brien, North Hollywood, CA
- Burbank House of Hobbies, Burbank, CA
- The Build Shop, Los Angeles, CA
Risks and challenges
We've taken great care to obtain the best manufacturing partners for this project here in the United States. We believe we are are on the path to a successful, child-safe, quality toy, but we indeed have many "moving parts" in the supply chain.
The first challenge will be to create final pre-production figurines that replicate our production methods, including our method of securing the wireframe inside the mold cavity.
We've built our production timeline faithfully to try to account for possible delays in creating this new product at every component. However, if delays arise we will communicate them as we continue efforts to provide you with the highest quality product possible.
Our team brings almost a decade of specialty manufacturing experience to this project, and we feel confident in our ability to resolve issues as they arise.Learn about accountability on Kickstarter
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