About this project
WATCH THE TRAILER
WHAT THE FILM IS ABOUT
The World Is Yours is a film that documents how Hip Hop has been at the forefront of today's digital revolution. Filmed over four years, the film explores the connections between Hip Hop (the greatest cross-cultural force over the last 1/2 century) and the Internet (arguably the greatest invention in culture over the past 1/2 century), demonstrating how Hip Hop artists' and fans' adoption of technology has enabled them to transform the music industry, empower communities, and assert their voices to the rest of the world.
By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing remained the same. The doors were still locked, and the music industry held the keys. Young artists began to self-market on the Internet, ultimately helping to collapse the music industry as we knew it.
“The World is Yours” explores how it became possible to become a rap star through a Twitter account, Youtube site or Myspace page. It tells this story through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics. It furthermore gives close attention to some of the most innovative and enterprising of these artists, which include:
1. Rapper Wiz Khalifa, who went from being dropped by major record label to becoming the biggest hip-hop breakthrough artist of 2011 with the massive international hit “Black & Yellow” — all thanks to the support of his fans and to his commitment to building a buzz all on his own.
2. Artist and marketing genius Lil B, whose bizarre creativity has produced new trends in style, fashion, music, and production in a short timespan
(Below is a rare clip about Lil B's incredible internet presence)
3. Media darlings Odd Future who took the music industry by storm by becoming the first DIY evangelists of today's Hip Hop generation, the collective doing all production, graphics and videos by themselves.
The film also examines the pitfalls and achievements of this new ever changing landscape; from the controversy that besets lyrics website Rap Genius (now known as Genius) and the closing of legendary record shop Fat Beats.
“The World Is Yours” is the definitive film exploring Hip Hop in the age of the Internet because it offers viewers the ultimate guide of how to become successful in the digital arena. The film moreover is a reminder of the importance of thinking outside the box and cutting new paths made possible by technology. Now more than ever, the world is yours.
Wiz Khalifa, Syd the Kyd, Matt Martians (The Internet), Lil B the BasedGod, Odd Future, Currensy, Skyzoo, Ab-soul, Schoolboy Q, Action Bronson, Hit-Boy, Future, The Foreign Exchange, Homeboy Sandman, Chuck D, Talib Kweli, Too Short, Tech N9ne, Gangsta Boo, Illegal Civ, 1995, Joke, Deen Burbigo, B Real, J. Period, QD3, Benjy Grinberg, Devi Dev, Rikki Martinez, Brick Stowell, Majora Carter, Navarrow Wright, Henry Jenkins and many others.
After four years of development and filming, The World Is Yours is in its final stages of production – filming final interviews and wrapping up shooting. An abdridged version of the film was broadcast in French on television on July 4, 2014 and we are currently working on getting a US/ international version with bonus material.
THIS IS WHERE WE NEED YOUR HELP.
We need to raise at least $15,000 to complete editing of the film. The money will go towards finishing the editing process and obtaining graphics and sound mixing.
We are thrilled to announce that Issa Rae will be doing our voice-over/narration. For those who don't know her, Issa is the star, writer, and producer of the award-winning web series The Misadventures of Awkward Black Girl. A two-time selection to the Forbes 30 Under 30 list, she has worked on web content for Pharrell Williams, Tracey Edmonds and numerous others as well as created television pilots with Shonda Rhimes & Larry Wilmore. She will bring her impeccable humor, perspective, and storytelling to the film.
THE PRODUCTION TEAM
Marguerite de Bourgoing is the founder of LA Stereo.TV, a multimedia hip-hop website. She previously worked in programming and production for Discovery UK and The Tavis Smiley Show.
Taj Frazier is a writer and professor of communication at the University of Southern California. Duke University Press will publish his first book in the winter of 2014.
Rebecca Haithcoat is the former assistant music editor of LA Weekly. Her work has appeared in The New York Times, Noisey, the new Myspace, NME and Red Bull Music, among others.
WHY YOU SHOULD INVEST IN US
This has been a long labor of love, most of it self-funded. We have received great feedback so far, but this is not finished. We are excited about where the film is going because we know that this is an important story that is worth hearing and sharing. Ultimately the film asks what we can learn from hip hop and its involvement in technology over the last 40 years and how we can all benefit from it.
Many people have helped us along the way, and this is why we are reaching out to you. It's important for us to finish the story and tell the story the way we want to tell it.
That’s how your donations come into play.
Every dollar raised by this campaign is going directly toward editing and producing the feature-length film this story deserves and bringing it to an American and international audience. You will help us complete the editing by October 2014, and release the film at the latest by April of next year for the annual South by Southwest festival (SXSW).
We pledge to keep you up-to-date with our progress, and if you want to help, we would love to hear from you. You can also help by GETTING THE WORD OUT about our campaign to your family and friends. One great way of doing this is by spreading the word on Facebook, Twitter, Instagram, and by making use of the share tools provided by Kickstarter.
Plus, in exchange for your contribution, you'll have a chance to become part of the film, because remember, The World Is Yours.
Risks and challenges
We are in talks about distribution and obtaining partners who will help us with marketing, legal expenses and other post-production needs. The biggest challenge we face right now is completing the film and identifying the right partner(s) and platforms to ensure that this film is made available to you wherever you are in the world and to the communities interested in the artists and topics featured in the film.Learn about accountability on Kickstarter
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