Funded! This project was successfully funded on February 15.

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A documentary film whose aim is to expose contemporary gentrification in San Francisco's Mission District.

ABOUT US
We are two high school students working on a documentary about gentrification in the mission. Growing up in San Francisco, we have experienced the ever changing nature of our city and feel impassioned about documenting it. The process of filmmaking thus far has been exciting, interesting, and eye opening to say the least. Because we are taking on this project as a personal endeavor rather than part of a class, we are faced with the reality that it takes funds to create a quality documentary. That is why we've come to you to ask for your help in supporting our project. 

ABOUT THE FILM

Gentrification: the process of renewal and rebuilding accompanying the influx of middle-class or affluent people into deteriorating areas that often displaces poorer residents

 The short documentary Mi Casa No Es Su Casa centers on the gentrification that is occurring in San Francisco’s Mission District. In a historic part of the city, the Mission district is filled with the spirit of those who helped found its culture, vibe, and community. The Mission District is not unfamiliar with the story of being pushed out. Once it was Spanish missionaries taking over Ohlone land, later German and Irish immigrants inhabited the district, Mexican immigrants soon claimed the neighborhood, and recently, a new wave of expensive restaurants, hipster coffee shops, and overpriced apartments threaten to take over the place so many call home.

Dia De Los Muertos
Dia De Los Muertos


 Though this young, trendy crowd brought their own culture with them, it was not without the expense of many long time renters and local businesses. The soaring housing prices and explosion of new businesses has taken a devastating toll on primarily the Latino population of the Mission, forcing many families to seek residence in poorer neighborhoods. This population, which was once the very heart of the Mission District, has seen a drastic decline of over 20% in the last decade. In Mi Casa No Es Su Casa, we aim to capture the duality of the Mission District. That one can drive by dive tacquerias, street vendors, and murals only to round the corner on a gourmet ice cream shop. The issue lies not in the emergence of new businesses, but in the destructive effect it has on those who have been there for ages.

      
Source: Anti-Eviction Mapping Project
Source: Anti-Eviction Mapping Project

 In addition, the Ellis Act, which allows landlords to kick out long time renters, is the cause of countless evictions that leave elders, people with disabilities, and low-income families with next to nothing. That while a new wave of primarily upper class white residents moves into the Mission District, they displace the very community that carries the culture of the neighborhood. There is certainly a spirit of resistance from the Latino community of enough is enough. Protest movements around the city and all the way to City Hall voice a communal plea for change. Growing up in San Francisco and witnessing how rapid the Mission is changing, we hope our film gives you a window into the character of the district as well as the passionate belief of many that the mission is home.

Street art in the Mission.
Street art in the Mission.

ABOUT THE PROJECT 

In our project, we plan to provide a balanced perspective on the epidemic of gentrification in San Francisco’s Mission District. Future interviews include local businesses, new businesses, protest movement leaders and participants, local politicians, and interviews with strangers walking down the street.

OUR Mission: Candle Light Vigil Against Displacement
OUR Mission: Candle Light Vigil Against Displacement

WHY IS THIS IMPORTANT?

We are drawn to making a film about gentrification in the mission district, because it’s an issue that is often overlooked in the fast paced culture of San Francisco. In an age of technological pioneering in the Bay Area, there is a concentrated focus on the newest thing. What becomes overlooked in the rat race, however, is the loyalty to preserving our roots. While we realize that we don’t fit into the racial category of people affected by gentrification in the mission, we hope to combat the false assumption that gentrification is someone else’s problem. While we are aware of gentrification as an issue, we are still contributors through where we spend our money. Our hope is that by documenting and helping to define gentrification, we can stop being part of the problem and start being part of the solution.
 

Dolores Park
Dolores Park
Backer Gift- Mi Casa No Es Su Casa art print by local SF artist Kristin Jensen
Backer Gift- Mi Casa No Es Su Casa art print by local SF artist Kristin Jensen

 
THE BUDGET
The funds raised by this kickstarter campaign will just meet the needs to make this film and documentation a success. We've asked for the very minimum in which we can pull this off, with your help and our intense passion about this project, anything is virtually possible. I've outlined the breakdown of costs for the film below. We greatly appreciate any donations you are willing to contribute to help make this film idea into a reality.  

Initial $2,500
• $1,875 Film Equipment 
• $250 Editing Coordinating
• $300 Music Licensing Fees
• $75 Backer gifts
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Any Additional Funding
• Festival Submission fees
• Distribution and publishing costs
• Traveling Costs    

Risks and challenges Learn about accountability on Kickstarter

The fact that we are taking on a controversial and current topic is both an exhilarating and a daunting prospect. While we hope the filming of this documentary is a fluid process, the reality is that covering an issue that is still unfolding means that we have no way of knowing what new twist or turn this story will take. Needless to say, we are ready to take on anything that is thrown our way. As filmmakers trying to present you with an honest representation of the quickly evolving mission district, we are not trying to tell the story, but simply to document it. The hardest part of this project will be knowing when to conclude it in an satisfying and logical way when there is no way for us to know what lies beyond our final scene.

FAQ

  • Short Answer: April

    Long Answer: Due to the constantly evolving nature of our topic, it is impossible to foresee how this epidemic will unfold. Because of this, we may choose to alter the course of production in order to bring you the most interesting, accurate, and satisfying story that we can. That is why, for now, we are giving ourselves a month of flexibility in terms of our end date. Rain or shine...protest or interview, we'll be sure to keep you, our loyal and awesome backers, updated on how the film is going. We want you to be a part of the process!

    Last updated:
  • At a TBD location in SF's Mission District. Stay tuned!

    Last updated:
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Funding period

- (30 days)