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Miriam Elia's new take on a 1960s Ladybird book. Peter, Jane and Mummy go to a gallery and learn about sex, death and contemporary art.
Miriam Elia's new take on a 1960s Ladybird book. Peter, Jane and Mummy go to a gallery and learn about sex, death and contemporary art.
69 backers pledged £4,998 to help bring this project to life.

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THE BOOK IS NOW AVAILABLE AS PRE-ORDER FROM MY ONLINE STORE. CLICK HERE TO PURCHASE YOUR COPY IN TIME FOR XMAS 2013! THIS BOOK IS LIMITED TO 1000 COPIES, 450 OF WHICH HAVE  BEEN SOLD as pre order!

Have you taken children to a gallery recently? Did you struggle to explain the work to them in plain and simple English? Well, those awkward moments are now over. Miriam Elia has created a colourful new 'Harlequin Ladybird book,' for parents and young children to understand contemporary art (but mainly parents.)

We Go To The Gallery is the first in a series of 'Harlequin Ladybird' books designed to make scary subjects approachable for the under 5s. Described in bold colours and clear and concise English, each book will drag families in to the darkest recesses of the collective unconscious, for their broader cultural benefit. 

The jolly colourful illustrations will enable the child to smoothly internalise all of the debilitating middle class self hatred contained in the artworks at the gallery. Key words on every page also help the child to identify the key concepts, so that they may repeat them at dinner parties and impress educated guests.

The book started life as as a series of prints featured in Miriam Elia's first solo exhibition at The Cob Gallery, Camden. They were featured in The Independent arts section. 

Funds raised will enable us to print and distribute 1000 limited edition copies of We Go to the Gallery as an artwork.

Once printed, the books will be available for sale for £20 through The Cob Gallery, and in selected art book shops/ stockists. The Cob will also take them to art book fairs, and other galleries  that stock Miriam's work such as The Diary of Edward the Hamster. 

In the event of a successful Kickstarter campaign, there will be an official launch of the book at the gallery. 

Each image was created by Miriam Elia with a mixture of watercolour, gouache and digital photographic manipulation. The text was written by Miriam Elia and  Ezra Elia.

Incentives include:

- Signed & framed limited edition prints (see below), 

- Average rosettes, 

- Printed 'Thank you' mention in the book, 

- Invites to the official launch at The Cob Gallery in January next year. 

- Limited edition 'We Go To the Gallery' poster.

 If you have any questions about the campaign, please feel free to contact Victoria at the cob gallery studios (victoria@cobgallery.com). 

Miriam Elia (b.1982, London) is a multi-disciplinary artist and Sony Nominated Comedy writer. Her first graphic novel published by Macmillan 'The Diary of Edward The Hamster 1990-1990' has sold over 15,000 copies in the UK,  and has been published in Seven other countries including the USA (featured in The New York Post this week). Edward the Hamster is already a favourite humour book at art book shops like the Tate Modern and MOMA. Miriam's satirical art work has been covered in such publications as The Independent, Hunger Magazine, The Guardian, Dazed and confused and Pop Magazine

Risks and challenges

Miriam wants to make sure 'We Go To The Gallery' is bound and printed in a way that is as close a reproduction to the original 1960s books as possible. This involves considering binding, paper stock and traditional printing techniques.

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  1. Select this reward

    Pledge £5 or more About $8

    Special thank you email from Miriam.

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  2. Select this reward

    Pledge £10 or more About $16

    Invite to Book launch at The Cob Gallery, London NW1

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  3. Select this reward

    Pledge £20 or more About $32

    Copy of the book & Invite to Book launch at The Cob Gallery, London NW1

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  4. Select this reward

    Pledge £35 or more About $56

    Signed copy of Book
    Invite to Book launch at The Cob Gallery, London NW1

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  5. Select this reward

    Pledge £50 or more About $80

    Thank you mention in book+ Signed copy+ Invite to Book launch at The Cob Gallery, London NW1

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  6. Select this reward

    Pledge £75 or more About $120

    Signed copy and Thank you mention in book & limited edition 'Average' rosette by Miriam & Invite to Book launch at The Cob Gallery, London NW1

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  7. Select this reward

    Pledge £100 or more About $160

    - Signed copy
    -Thank you mention in book
    -limited edition 'Average' rosette by Miriam
    -Invite to Book launch at The Cob Gallery, London NW1
    - Peter and Jane 'Key Word' Badges.
    -

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  8. Select this reward

    Pledge £150 or more About $240

    - Signed copy
    - Thank you mention in book
    -limited edition 'Average' rosette by Miriam Elia.
    -Limited edition signed 'We Go To The Gallery Poster.'
    - Peter and Jane 'Key Word' Badges.
    -Invite to Book Launch

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  9. Select this reward

    Pledge £200 or more About $320

    - Signed copy of the book
    -Signed copy of the U.S edition of Edward the Hamster
    - Thank you mention in book
    -limited edition 'Average' rosette by Miriam Elia. -Limited edition signed 'We Go To The Gallery Poster.'
    -Invite to Book Launch
    - Peter and Jane 'Key Word' Badges.

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  10. Select this reward

    Pledge £250 or more About $399

    - Framed Limited Edition Print from the 'We Go To The Gallery' Series. Choice of three prints available.
    - Signed copy
    - Thank you mention in book
    -limited edition 'Average' rosette by Miriam Elia.
    -Limited edition signed 'We Go To The Gallery Poster.'

    - Peter and Jane 'Key Word' Badges.

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  11. Select this reward

    Pledge £2,000 or more About $3,195

    Please request details from the artist

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Funding period

- (30 days)