Project image
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CA$ 50,441
pledged of CA$ 48,000pledged of CA$ 48,000 goal
423
backers
8days to go

All or nothing. This project will only be funded if it reaches its goal by Wed, October 2 2019 4:55 PM UTC +00:00.

heyfolks - Sneakers for adults, from the people at Minimoc

We've been making shoes for children for six years, its time to make something for the rest of the family.

heyfolks - Sneakers for adults, from the people at Minimoc

We've been making shoes for children for six years, its time to make something for the rest of the family.

CA$ 50,441
pledged of CA$ 48,000pledged of CA$ 48,000 goal
423
backers
8days to go

All or nothing. This project will only be funded if it reaches its goal by Wed, October 2 2019 4:55 PM UTC +00:00.

About


 Introducing

We will work with you to make sure you have the right fit. At the end of the campaign we will send out a sizing survey, as well as information on how to get the best fit. Hopefully we can work together to get it right the first time. In the case that we don't, we will exchange your shoes at no cost to you. We are also available throughout the entire process to chat. We don't want you to feel nervous about getting shoes you don't like. 

Try them on. Once we have the molds made, we will have shoe samples sent ahead so that we can host a "Try on Day." We're hoping to have some of these days in Abbotsford and Vancouver. If you find that you need a different fit than what you ordered we will be able to change your order. 

We've added a new reward with early delivery. Get Black or Triple black in solid knit with delivery in December 2019. See our update for more details. 

Shoes for adults, from Minimoc

We’ve been lovingly making quality soft soled leather shoes for babies since 2013. In 2018 we launched the Voyageur sneaker for kids. Now we are introducing shoes for adults! 

With your help we can make this new product category a reality for our company.

Our Kickstarter serves a dual purpose.

1) We are raising funds to launch our new product category, adult shoes.

2) We’re introducing the new heyfolks brand, which will set the direction for our company in the coming years.

Shoes for the whole family (^^^This is ours ❤)

The Shoes

1) Perforated Knit ♻ 🌬

  • Our most breathable option, with perforations to keep feet fresh. Great for warm summer months.
  • The thread used in knitting the uppers of this shoe is made from Recycled content, and equivalent to 5 plastic bottles diverted from a landfill.

2) Solid Knit ♻ 👍

  • Breathable and built for activity all year round.
  • The thread used in knitting the uppers of this shoe is made from Recycled content, and equivalent to 5 plastic bottles diverted from a landfill.

3) Warm-Knit ♻ 🔥

  • Comfortable and soft, breathable and warm.
  • Great during the colder months, and in the summer they are amazing to wear on colder evenings or around the campfire.
  • The knit construction is a light, wool-like texture. 
  • The thread used in knitting the uppers of this shoe is made from Recycled content, and equivalent to 2 plastic bottles diverted from a landfill.

Compare

Rewards

Colours

Perforated Knit

Solid Knit

Warm Knit

We will send out a survey to backers after the campaign to determine the final offering of colours. If we find an overwhelming need for another colour option we will try to add it. You do not need to choose your colour at the time you back this project, a survey will be sent to you after the campaign is complete.

Available in the following sizes

  • Womens Size 5 - 15 (Half Sizing Available)
  • Mens Size 3 - 13 (Half Sizing Available)

This is a unisex design

Runs True to size for North American Sizing. We will also email instructions on how to calculate the best fit to backers when the Kickstarter completes.

Additional Details

Insole 

  • Made from Recycled EVA.
  • Athletic level rebound, for extra comfort and returned energy throughout the day.

Midsole

  • The midsole carries the design aesthetic of our Minimoc Voyageur sneaker.
  • The foam is our proprietary high rebound EVA blended formula. It provides energy return and all day comfort! (We see reactions from testers instantly saying they feel like clouds 🌥🌥🌥)
  • The toe shape is roomy and more natural for metatarsals to spread as you walk. This design choice allows for comfortable placement of your foot and a wider range of activities like pivoting, lifting, walking, sprinting. 

We know a lot about kids keeping you on your toes and we've designed these shoes with this in mind.
 

Tab

  • We love the tab! It allows you to put these shoes on with one hand. Great when you are trying to get the family out the door.
     

TPU Toe Cap.

  • The TPU Toe cap defends against water and scuffing on the front part of the shoe where it matters most.
     

Microfiber Support System

  • We’ve created an internal Microfiber foot support system. This provides stability in the medial parts of the shoe and the heel. The placement of this structure allows us to create a shoe that feels supportive but still stretches so you can feel the benefits of the knit construction.
     

Care

  • Washing Machine Friendly. Shoes you can treat like a pair of jeans, toss them in the wash every once in a while to keep them clean. ( cold wash, and air dry)

Why are we doing this on Kickstarter?

The first production run

  • We are raising funds via kickstarter so we can order molds and go ahead with our first production run.
  • The pre-order format of Kickstarter will help us order the right amount in the correct sizes.
  • $48K will help us cover mold costs, commercialize the product, complete the first production run, and then we'll be able to provide shoes for the entire family.
     

Future production in Canada

  • We have a long term goal to produce these sneakers at our footwear factory in Abbotsford BC Canada.
  • If we raise more than our funding goal. We plan to put that money towards expanding production capability in our factory in Canada.
  • Expanding into adult sizes is an important step towards making sneakers in our own facility.
     

 Project Timeline  

Did we say twinning?
Slip them on
Shoes for the whole family

Risks and challenges

We are confident in our ability to deliver on this project as we’ve been pioneering in eCommerce for the past 6 years. We’re experienced with shipping worldwide and providing quick excellent customer service.

We’ve been working with our Chinese manufacturer since 2017 and while we’ve put together a timeline that is quick for the shoe industry, we have completed development and we are confident that we’ll deliver within our timelines.

Any risks unknown to us at this time will be communicated to backers immediately and honestly.

Thanks for your support!

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Questions about this project? Check out the FAQ

Support

  1. Make a pledge without a reward

    CA$
    About $8

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

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  2. Select this reward

    Pledge CA$ 89 or more About US$ 68

    1X Knit Shoe

    Receive 1X Recycled Knit or Recycled Perforated Knit ( this reward is one pair)

    Choose your Style, Colour, and Size when the campaign finishes

    Get the equivalent of member price and save $20 off est. retail value of $109

    If you would like more than one, pledge a dollar amount that is a multiple of the reward amount.

    Free Shipping

    Includes:
    • Knit Heyfolks Shoes ( Choose Perforated or Solid)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    132 backers
    CA$
    About US$ 68

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  3. Select this reward

    Pledge CA$ 89 or more About US$ 68

    1X Solid Knit Black ( Early Delivery )

    We are able to add a small number of rewards in Black Solid Knit for Early delivery in December 2019.

    Receive 1X Solid knit with a black upper ( white or black midsole)

    Choose your Size when the campaign ends.

    Get the equivalent of member price and save $20 off est. retail value of $109

    ( This reward was added on day 3 of the campaign, existing backers can change their reward to this)

    Free Shipping

    Includes:
    • Black Solid Knit upper - white midsole or black midsole
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (63 left of 200) 137 backers
    CA$
    About US$ 68

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  4. Select this reward

    Pledge CA$ 99 or more About US$ 75

    1X Warm Knit Shoe

    Receive 1X Warm Knit ( this reward is one pair)

    Choose your Colour, and Size when the campaign finishes

    Get the equivalent of member price and save $20 off est. retail value of $119

    If you would like more than one, pledge a dollar amount that is a multiple of the reward amount.

    Free Shipping

    Includes:
    • Warm Knit Heyfolks Shoes
    Less
    Estimated delivery
    Ships to Anywhere in the world
    14 backers
    CA$
    About US$ 75

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge CA$ 168 or more About US$ 127

    2X Knit Shoe

    Receive 2X Solid Knit or 2X Perforated Knit ( This reward is two pairs)

    Choose your Style, Colour, and Size when the campaign finishes

    Get the better than member price and save $50 off est. retail value of $218

    If you would like more than one, pledge a dollar amount that is a multiple of the reward amount.

    Free Shipping

    Includes:
    • Knit Heyfolks Shoes ( Choose Perforated or Solid)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    54 backers
    CA$
    About US$ 127

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    It's a way to bring creative projects to life.

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  6. Select this reward

    Pledge CA$ 168 or more About $127

    2X Solid Knit Black ( Early Delivery )

    We are able to add a small number of rewards in Black Solid Knit for Early delivery in December 2019.

    Receive 2X Solid knit with a black upper ( white or black midsole)

    Choose your Size when the campaign ends.

    Get the equivalent of member price and save $20 off est. retail value of $109

    ( This reward was added on day 3 of the campaign, existing backers can change their reward to this)

    Free Shipping

    Includes:
    • Black Solid Knit upper - white midsole or black midsole
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (19 left of 41) 22 backers
    CA$
    About $127

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge CA$ 178 or more About US$ 135

    1X Knit and 1X Warm Knit

    ★★ Get Both! ★★

    Receive 1X Solid Knit or Perforated Knit, and 1X Warm Knit. ( This reward is two pairs)

    Choose your Style, Colour, and Size when the campaign finishes

    Get the better than member price and save $50 off est. retail value of $228

    If you would like more than one, pledge a dollar amount that is a multiple of the reward amount.

    Free Shipping

    Includes:
    • Warm Knit Heyfolks Shoes
    • Knit Heyfolks Shoes ( Choose Perforated or Solid)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    37 backers
    CA$
    About US$ 135

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge CA$ 188 or more About US$ 142

    2X Warm Knit Shoe

    Receive 2X Warm Knit ( this reward is two pairs)

    Choose your Colour, and Size when the campaign finishes

    Get the better than member price and save $50 off est. retail value of $238

    If you would like more than one, pledge a dollar amount that is a multiple of the reward amount.

    Free Shipping

    Includes:
    • Warm Knit Heyfolks Shoes
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    CA$
    About US$ 142

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge CA$ 262 or more About US$ 198

    Get one of each

    Receive
    1X Warm Knit
    1X Solid Knit
    1X Perforated Knit
    ( this reward is three pairs)*added after the campaign started based on feedback

    Choose your Colours, and Size when the campaign finishes

    Get the better than member price and save $75 off est. retail value of $337

    If you would like more than one, pledge a dollar amount that is a multiple of the reward amount.

    Free Shipping

    Less
    Estimated delivery
    Ships to Anywhere in the world
    9 backers
    CA$
    About US$ 198

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    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. All gone!
  11. Reward no longer available

    Pledge CA$ 168 or more About US$ 127

    2X Solid Knit Black ( Early Delivery )

    We are able to add a small number of rewards in Black Solid Knit for Early delivery in December 2019.

    Receive 1X Solid knit with a black upper ( white or black midsole)

    Choose your Size when the campaign ends.

    Get the equivalent of member price and save $20 off est. retail value of $109

    ( This reward was added on day 3 of the campaign, existing backers can change their reward to this)

    Free Shipping

    Includes:
    • Black Solid Knit upper - white midsole or black midsole
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 9 backers
    CA$
    About US$ 127

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.