MINIM was formed as a response to fast fashion, over consumption, and massive pollution from the 80 billion clothing garments bought each year.
With consumers purchasing countless clothing pieces in order to be ready for all situations, it's not wonder why the apparel industry has become the second most pollutant in the world, only behind oil.
People will always need clothes, but if we can own less by creating garments that are useful in a multitude of situations, we'll be able to drastically cut back on the industry's negative effects on the world.
That's why our goal is to produce the most versatile clothing you'll ever own while planting a tree for every pair sold.
Risks and challenges
This isn't our first rodeo. Last year we brought you the Sentri Hoodie, one of the most versatile upper garments ever created and flew past our goal in just three days. Once said and done, we shipped out orders four months after the campaign ended.
It's true, we haven't done pants before. With that said, we are confident we can rise to the challenge.Learn about accountability on Kickstarter
- (35 days)