Unlike most tech fleece garments, MINIM doesn't rely on a chemical coating to block moisture. Our fabric contains a state-of-the-art, 10k waterproof membrane, similar to high-end outerwear brands. Because of this, moisture is blocked at the middle of the fabric, leaving the user dry as can be. It's super-soft and flexible properties mimic common fleece, rather than feeling like typically rigid rain gear.
More From Less.
We're a group of hikers, campers, surfers, and snowboarders. We started MINIM to create versatile pieces that could span our lives, allowing us to focus more on getting outside and less on packing the right gear. We believe that less is more, and in order to fully experience the world, we can't be weighed down with countless material objects. That's why we create all of our garments with 3-in-1 versatility: providing the protection of outerwear, the comfort of loungewear, and styling of your favorite daily pieces. Blending innovative materials with utilitarian design, we build our garments for work and play while lasting for years to come.
We started with a tailored, unisex fit and added a tapered waist, raglan sleeves, and elevated neck construction. Put shortly, this jacket was form fitted to provide unparalleled motion and flexibility while being active. The fleece is an ultra-soft brushed polyester, designed to provide warmth when you need it and not weigh you down. Each jacket has zip close pockets to keep your stuff safe and reinforced stitching to last for years to come.
Our brand was born with the release of our all weather hoodie. After the development and release of this staple piece, we knew that we could create something with even greater versatility. Thus, we brought in our network of travelers and snow bums and got to work to create something truly special.
We began with our signature MINIM tech fleece found in our current hoodies and athletic pants. The first step was to replace the outer layer of woven fabric with a brushed fleece. This provided two significant benefits: enhanced flexibility and increased insulation. Woven fabric is typically more rigid than fleece because it is constructed in a tight grid. Replacing this with fleece allowed us to unlock our tech fabric's stretch, enhancing our garments' ability to move with your body. This modification also increased insulation by thickening our heat-retentive layer without compromising our breathability.
The goal of this product line was to blend the functionality of outerwear with the comfort and style of common fleece garments. That's why we paired functional features such as waterproof zippers, enclosing pockets, vents, and cinches with a slimming fit and minimalistic aesthetic.
We know the importance of partnering with a like-minded manufacturer when bringing a concept like this to market. We traveled to Northern and Southern China on a two-week journey to tour factories. We have since partnered with Yufengling Garment Company, located near Dongguan, due to their experience with high-end western brands, cleanliness, and working conditions. They have been making our current product for a year and have been transparent and organized with their manufacturing process.
Spread the word! Sharing the campaign makes this possible. Thanks again for your support for what we're doing at MINIM. It truly means so much.
International backers: please keep in mind that some countries impose duty and tariff fees on imports. What you pledge to Kickstarter covers the product and the shipping cost-not these extra fees which may occur.
Risks and challenges
The Method Jacket is in production and on track for our December and March deliveries. We know that difficulties can arise, but we are confident that we can get you these jackets on time and in fantastic condition. Plus, this isn't our first rodeo. Last winter, we Kickstarted our All Weather Pant and fulfilled early/on time for all of our backers.Learn about accountability on Kickstarter
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