Introducing Lethal Taco!
Lethal Taco is the most badass Taquero in the world! Not only does he pack a mean punch but he's also known for his delicious world class tacos.
His powerful meat cleaver skills and super fine tastebuds are a powerful combination. Quesadilla? No problem! Tacos Al Pastor? You got it! Lethal Taco makes em mild, medium and spicy all while keeping his cool.
Señor Taco's troublemaking sidekick, Meat, is well....a trouble maker with a potty mouth but he's got a good heart and laughs in the face of danger.
Together, they aim to keep the streets safe from evil and also serve the best tacos to everyone worldwide!
Siempre Chido - Always Cool
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The Main Entree
*all photos of the toy are currently digital colour renderings based on our original clay sculpt.
New Box Packaging photo render
It features Lethal Taco calmly waiting in his taco stand for his customers to come in while Meat is off yelling at someone. His taco stand features a menu on one side and a target practice on the other.
Add Ons and Extras
Lethal Taco is a collaboration of Oscar Mar, David Dick and Mindzai Labs.
Oscar is a brilliant artist from Mexico whose artistic skill has landed him some amazing work with some of the finest companies in the world including Kidrobot, EA, Ubisoft and Paris' finest hypebeast store, Colette. He is currently living in Toronto. His website is Oscarmar.com
David Dick grew up addicted to comic books, toys and movies during a glorious time when all the Ninja Turtle's masks were red and there were just 3 Star Wars movies. Through a little hard work, ritual social life sacrifice, and a series of inexplicable miracles, David is now a story artist and designer working in games and film proving once and for all, there must be some sort of wonderful deity watching over us all. Or Cthulhu. :) Also, he's an amazing sculptor. His website is MrDavidDick.com
Mindzai Labs is the creation of founder, Chris Tsang. Mindzai is a company whose objective is to give back to the creative community. Mindzai.com, is a worldwide retailer in designer toys and creative goods. Mindzai Labs is the design and manufacturing arm for the company whose purpose is to help creatives around the world make their product dreams come true.
How the idea started
A few years ago, Oscar had wanted to create a high quality vinyl toy that represented his country and culture without falling into the Mexican clichés that most people know.
After going through numerous ideas, he combined his love for the streets, the Mexican food and his memories of growing up there and from there he came up with the idea of creating a Taquero.
A Taquero is a person who prepares and sells tacos on street cars day and night. They exist all over Mexico and serve hundreds of people every day.
They meet all kinds of people (good and bad) and when the streets get rough, they step up and fight for the people. Because of this, Oscar thought that a Taquero was a perfect character to turn into a hero!
He would be a version of the Mexican wrestler without the mask paired with a fun but dangerous sidekick named Meat and the streets would be their ring.
After coming up with the initial sketches and designs, Oscar went to David, a long time friend, for him to give some input on the designs and to create the master sculpture. After almost a year of iteration, hard work and hard decisions, Lethal Taco and Meat was ready for primetime.
Chris, founder of Mindzai and Mindzai Labs, who was already running his successful online and Toronto retail shop wanted to pursue his dream of building a toy brand and at the same time continue his mission of supporting creative artists around the world. When Chris met up with Oscar to talk about the future of Lethal Taco it made perfect sense for them to collaborate and finally bring Lethal Taco to life.
And that's how Lethal Taco was born!
Early Sketch Work
The original clay sculpt
Lethal Taco and his sidekick Meat stands at 8 inches tall and is made of an eco-friendly PVC vinyl and comes packaged in a box designed to look like an actual street taco stand.
Our die cut vinyl stickers are made from the utmost highest quality material and manufactured by our good friends at Sticker Robot.
The print is a 8" x 10" size and is printed on a beautiful 280 GSM Verona Rag acid free paper.
The postcards are printed on a 19.5 pt paper stock with a smooth matte laminated finish and a spot UV varnish.
And finally, the t-shirt sports a super dope meat cleaver design and is printed on a 100% cotton tee using a direct to garment digital press.
Risks and challenges
Lethal Taco has been a project in the making for almost two years. The mold has been finalized and made with painstaking detail. Dave handcrafted the original clay mold and in fact all the renderings you see in most photos are from the original.
There are some risks and challenges that might come our way when we start our first large scale production of Lethal Taco, and we want to be upfront about it. Our backers are investing in us, in art and in the designers and so we want to do everything we can to minimize the risks involved.
Our partners are in Canada, China and the USA for manufacturing all of the goods offered. We have finalized our molds and 3D renderings and have already been collaborating with all our factories and suppliers for the past couple of months.
Our goal is to get everything ready for Designer Con 2014 in November so we have a huge stake in this.
That being said, shipping delays, customs, weather and other unknown issues can creep into production times and cause a delay. We will do our very best to deliver all goods expediently once we have them in hand.Learn about accountability on Kickstarter
- (45 days)