Project image
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£2,117
pledged of 25 000 £pledged of 25 000 £ goal
48
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, June 12 2019 4:03 AM UTC +00:00
£2,117
pledged of 25 000 £pledged of 25 000 £ goal
48
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, June 12 2019 4:03 AM UTC +00:00

About

❤  THIS IS A PRE-ORDER CAMPAIGN SO YOU ARE ORDERING MINDFUL MOE IN ADVANCE OF PRODUCTION. YOUR PRE-ORDER IS CALLED A PLEDGE.  CHOOSE YOUR PLEDGE (HOW MANY MOES YOU WISH TO PRE-ORDER - one costs £40 plus shipping) CLICK BACK THIS PROJECT AND FILL IN YOUR PAYMENT DETAILS. I HAVE A SET GOAL OF £25k THAT I NEED TO RAISE TO PRODUCE MINDFUL MOE WITH MY MANUFACTURER.  

If my goal is reached by the end of this 30 day campaign, your card will be charged and manufacturing will begin. NO MONEY 

WILL BE TAKEN FROM YOUR CARD UNLESS I REACH MY GOAL. You will then receive an email from Moe and I (mindfulmoepug@gmail.com) to collect your address details for shipping. 

What does Mindful Moe do?     (MOE IS A TALKING SOFT TOY)

Mindful Moe teaches the formal practice of Mindfulness (Meditation) at the touch of a paw. Moe guides your child using 3 different audio meditations

  •  a calming meditation to practise anytime day or night.  Neuro science tells us that regular mindfulness practise is linked to changes in brain function. These changes can help your child to self-regulate, build resilience and improve attention skills.  This makes the practice particularly useful in times of high emotion ie: anger, anxiety, stress, worry, disappointment, confusion, frustration, fear etc. 
  •  a meditation to aid sleep - inviting your child to notice sensations as they mentally scan parts of the body.
  •  a loving kindness meditation to instil compassion and kindness for oneself and others - imagine a world where everyone is kind!!! 

Mindful Moe has been tried and tested with many children in my one-to-one and group mindfulness sessions.  The children appear to be naturally drawn to him and have said that they feel soothed from cuddling his soft plush and listening to his gentle voice.                 (See more on my research results below)

Mindful Moe: 

  • Moe has a gentle boy's voice and speaks English. 
  • Meets all quality toy safety standards and carries the CE mark (EN71: 1,2 & 3) 
  • Uses super soft plush.
  • Uses 2 AAA batteries.
  • Is suitable for ages 3 and up.
  • Has a manufacturer in place ready to produce orders.
  • Comes in 100% recyclable packaging.
  • Comes with a 28 day return policy for replacement of faulty item or full refund.               (See return policy below) 

 Is Mindful Moe for everyone? 

Mindful Moe is easy to operate and suitable for ages 3-103!  Yes children, teens and even adults love Moe's soothing calming voice and of course, his cuddles! Mindfulness is an all-inclusive, secular practice irrespective of ability or cultural background. Mindfulness can benefit all children and can help children with additional needs, ADHD and children on the autism spectrum.  

Mindful Moe can be used anywhere and works best in quiet spaces with little distraction.  He can be used individually and also in group settings such as pre-schools, primary schools, children's yoga & meditation classes. 

 (Thank you Luke for this wonderful photograph)

A Little Bit About Me:

My name is Julieanne Reel and I have been working with children of all ages for the past 25 years.  I have been running Mindful Kids Ireland since 2014.   My formal qualifications are in Childcare and Montessori Teaching and I am also a Childcare Tutor.  I trained to teach Mindfulness to children with The Mindfulness in Schools Project in Bangor University, Wales.  I work mainly in Primary Schools all over Ireland and Northern Ireland teaching Mindfulness to children.  I also work with groups and individuals.  

Watch me on Irish TV.  https://youtu.be/DBuUFFVylPw 

See teacher testimonial videos:   https://mindfulkidsireland.com/ 

 My youtube channel:    https://www.youtube.com/results?     search_query=mindful+kids+ireland 

Facebook:   www.facebook.com/mindfulmoepug    www.facebook.com/mindfulkidsireland 

Instagram:   www.instagram.com/mindfulmoepug 


The Story of Mindful Moe:

Once upon a time (in late 2015) Mindful Moe was just an idea scribbled onto a piece of A4. 

After much thought, a little mind-wobbling and lots of meditation, his mammy Julieanne finally made the decision that Mindful Moe needed to be brought to life!  She did lots of research, went to lots of meetings and Moe went through many revisions and through it all,  her hope and love for this little pug did not fade! 

Map for prototype
Map for prototype
Map for prototype
Map for prototype

Knowing the amazing benefits that Mindfulness practice holds, Julieanne went on to create the working prototype of Mindful Moe.  She was so so excited to finally hold her creation; to hear his little voice; to be able to test him out with others, and use him to practise Mindfulness herself!   

Julieanne's lovely sister-in-law made every one of these by hand until Moe was just right.  (forever grateful to Cris)
Julieanne's lovely sister-in-law made every one of these by hand until Moe was just right. (forever grateful to Cris)

 So what exactly is Mindfulness? 

Mindfulness simply means present moment awareness, without judgement. It is about noticing and accepting what is ‘here’ in each moment as it unfolds, instead of ruminating over past events or worrying about the future.
      Mindfulness is by no means airy fairy nor is it religious. In fact, it is backed by thousands of studies and neuroscientists now view Mindfulness and Meditation as the top way to upgrade your brain, with the potential to transform your life in many ways. Mindfulness is recommended by the National Institute of Clinical Excellence to improve the mental, emotional, social health and wellbeing of children, young people and adults. 

 (Thank you Mia for this wonderful photograph)


Our children’s lives are busy. Their minds can become cluttered and access to too much information leads to overthinking. Children worry and stress over lots of things. More and more children are presenting with challenging behaviour, symptoms of anxiety, low self-esteem and self-doubt. Mindfulness practice offers the space to calm the busy mind.   This in turn gives children the ability to manage behaviour and emotions, encouraging content, peaceful and happy children.  

Instruction/Welcome Card
Instruction/Welcome Card

 This instruction/welcome card comes boxed with your Mindful Moe Pug.

Does Mindfulness actually work?     Yes - here is the proof!

 Mindfulness is backed by 1000's of studies.  I have worked in 50 schools all over Ireland and Northern Ireland - with 3069 children to date.  Through my own research (child, parent, teacher evaluations) I have gathered the following information: 

  •  94% of children say Mindfulness practise has helped them (group, schools & private sessions).
  •  98% of parents have noted significant changes in their child's ability to cope with life's ups and downs (private sessions).  
  • Children's teachers noted 89% of children had better concentration and ability to settle themselves (school sessions).  

There are some great published research papers about the effects of Mindfulness training. Click   https://www.frontiersin.org/articles/10.3389/fpsyg.2015.02025/full   to read an article by Charlotte E. Vickery from the School of Psychology, Bangor University, Bangor, UK and Dusana Dorjee from the Centre for Mindfulness Research and Practice, School of Psychology, Bangor University, Bangor, UK.     

HOW TO PRE-ORDER A MINDFUL MOE PUG:

TO PRE-ORDER, VIEW THE PLEDGE TIER BOXES WHERE YOU CAN SELECT THE TOTAL NUMBER OF PUGS YOU WISH TO PRE-ORDER. The highest amount of Mindful Moe Pugs that you may pre-order is 10.

PLEDGE Tiers are as follows:

Example:  if you want to pre-order ONE Mindful Moe Pug - click 'BACK THIS PROJECT' and then select the tier box 'PRE-ORDER 1 MINDFUL MOE PUG'. 

If you want to pre-order two Mindful Moe Pugs - click 'BACK THIS PROJECT' and then select the PLEDGE tier box  'PRE-ORDER 2 MINDFUL MOE PUGS' and so on.  You may only choose one PLEDGE tier amount of 1,2,3,4,5 or 10.

*   PLEASE DO NOT CHANGE THE 'PLEDGE AMOUNT' LISTED IN EACH TIER WHEN PRE-ORDERING*

If you have ordered a small amount of Moe Pugs and later decide you would like more (maximum of 10) you may log in and change your pledge by choosing the desired tier box that offers the amount of Pugs you want.

If my goal is reached by the end of this 30 day campaign, your card will be charged and you will receive an email from Moe and I (mindfulmoepug@gmail.com) to collect your address details for shipping.

What your pre-order means for me:

  • Enables me to manufacture the minimum run required for production.  
  • Helps me to give my onsite warehouse a little TLC to comfortably house Mindful Moe while he waits to go to his forever home.    

What pre-ordering means for you:

You are ordering Mindful Moe in advance of production.   I will fulfil your order once the manufacturing is complete and Moe has been shipped to my warehouse.  (See timeline for fulfilment below) 

My Timeline:


What to do next:


In addition to pre-ordering, spread the love via email/social media with your family and friends etc far & wide  - Ireland, UK & EU wide :)


Find Moe and I on social media:

www.facebook.com/mindfulmoepug 

 www.instagram.com/mindfulmoepug

 https://www.youtube.com/results?search_query=mindful+kids+ireland 

 IMPORTANT INFO: Kickstarter is an all or nothing platform. That means that you are not charged until the moment a project ends at or above its goal. If a project is not successfully funded, you will not be charged and no money changes hands.   

Returns/Shipping Policy:

Mindful Moe comes with a 28 day return policy for replacement of faulty items or full refund. Tracked shipping is to Ireland, UK and EU only. The Distance Selling Regulations mean that you have a 'no fault' right to return goods provided you contact me within 7 working days of receiving Moe.


❤  THANK YOU TO MY NIECES AND NEPHEW FOR HELPING ME TO MAKE THE PROMO VIDEO - YOU ARE ALL AMAZING  ❤  



Mindful Moe is protected by Registered Trademark® & Registered Community Design Copyright 6041641.

Risks and challenges

Risks: Manufacturing in China: There are always risks involved with manufacturing in China and shipping as it is not my local territory.

Solution: I am using a sourcing company from Ireland (www.sweetspot.ie) who also have offices in China and years of experience. They have been with me each step of the way and worked tirelessly on perfecting my prototype. You will see my delivery date is December 2019 which is almost 7 months from the final date of this campaign so I am giving myself and you adequate time for production and shipping in case of any unforeseeable hitches. PLEASE NOTE HOWEVER, THAT SOMETIMES THINGS DON'T ALWAYS RUN SMOOTHLY AND DELAYS COULD BE OUT OF MY CONTROL. I will do everything in my power to fulfil your pre-order within the stated timeframe.

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    Pledge £30 or more About $38

    EARLY BIRD:PRE-ORDER ONE MINDFUL MOE PUG

    YAAY.... You are in the first 50 email sign-ups and I'm giving you a whopping 25% off!
    Pre-order ONE cuddly Mindful Moe Pug. ❤
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    Pledge £144 or more About $180

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    Pledge £180 or more About $225

    PRE-ORDER 5 MINDFUL MOE PUGS

    10% discount applies for ordering 5 Mindful Moe Pugs.
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    Pledge £360 or more About $450

    PRE-ORDER A 10 PACK OF MINDFUL MOE PUGS

    A great resource pack for groups, pre-schools, schools etc.
    10% discount applies for ordering a pack of 10 Mindful Moe Pugs.
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Funding period

- (30 days)