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Our new Million Mile Light, powered by motion & guaranteed for a million miles to keep everyone visible whilst you walk, hike or run.
It's official! Our Kickstarter campaign has come to an end but it's not over yet...Pre-order your Million Mile Light today!
It's official! Our Kickstarter campaign has come to an end but it's not over yet...Pre-order your Million Mile Light today!
1,231 backers pledged £48,547 to help bring this project to life.

About

Next generation battery-free active light, now for everyone! project video thumbnail
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Next generation battery-free active light, now for everyone!

£48,547

1,231

 

The next generation Million Mile Light® is the new and improved planet friendly battery-free safety light that's powered by motion and is designed for everyone who's active in low light - whether you're a runner, hiker, dog-walker or you walk children to school.

 

 

 

 

 

 

 

 

 

 

The new design is now hyper-sensitive, more adaptable and secure to attach, more versatile and stylish to wear, more durable and even more visible. Working perfectly with the tiniest of footsteps as well as for the most demanding runner. This is a human powered innovation for everyone (and their dog).

It even works on Wesley
It even works on Wesley

 

The new MML can be attached to running apparel, outdoor clothing, school coats, rucksacks, dog harnesses and more. A single MML produces a 180º fan of light, so our Visible360º double pack worn front and rear makes you visible from 360º, ensuring that you and your loved ones can be seen from all angles from up to 200 metres away. 

Just clip it on and go outside knowing that you'll be visible when you move... and of course, it never requires charging or needs expensive batteries replacing because this eco-innovation is entirely battery-free. Conveniently meaning it's always ready to be used, which is great for you, your pocket and the planet.

 

 

 

 

 

 

 

Next Generation Million Mile Light

 
New versatile design in black
New versatile design in black

 

Available with red or white LEDs
Available with red or white LEDs

Designed for everyone, the new MML now works for children, adults and even dogs. It can be attached to clothing, rucksacks and dog harnesses - for walking, hiking and running

  • Black design available with red LED/lens and white LED/clear lens options
  • Colourful design available with red LED/lens for kids
  • All units include light, removable clip, shock bungee fastener and a universal strap fixture (perfect for dog harnesses)
Colourful version for kids
Colourful version for kids

The kids version is also available with an accompanying book called 'Let's walk to school', written by inventor Tom Lawton.

MML + 'Let's walk to school' book

 

 

Book includes Million Mile Light which can be clipped on to bags and coats
Book includes Million Mile Light which can be clipped on to bags and coats
 

'Let's walk to school' is a short story by inventor Tom Lawton, which aims to inspire more kids and parents to walk to school. A fun and charming twist on the green cross code written especially for pre-school and reception children (aged 4-6) it includes a colourful Million Mile Light on the back page which can be clipped on to school coats and bags.

  • Original illustrated story by inventor Tom Lawton
  • Features a Million Mile Light for kids with red LED/lens
  • Includes removable clip and shock bungee fastener
  • Aimed at pre-school and reception years groups (ages 4-7) who may not have yet learned about road safety
  • The books are printed on FSC certified paper and are endorsed by the Safer Roads Foundation
Lets walk to school
Lets walk to school

 

A magical beginning

In January 2017 Tom made an impromptu trip to Edinburgh for a few days where he hoped to seek inspiration to write a children's book that incorporated Million Mile Light. By sheer coincidence he found himself writing 'Lets walk to school' on the same desk, in the same room that J.K. Rowling wrote the very last word of the very last Harry Potter book, ten years to the very day that she finished writing it.

 

'Hopefully all pre-school and primary schools will be motivated to be involved in the ‘Let’s walk to school’ campaign. We want all children to be safe, and when using the roads in darkness it is imperative that our precious little people are seen at all times.' -  Michael Woodford, MBE Executive Chairman, Safer Roads Foundation

'A fabulous book and a brilliant product that have the potential to safe lives. Million Mile Light really does shine a light that shows how creativity can help others' - Caroline Norbury MBE, CEO of Creative England

'I would buy one, because I run at night and I want to be safe and there hasn't been a good running light until now' - Charlie Dark, Founder of Run Dem Crew and star of Mind Over Marathon

'We encourage all road users to look after their own welfare and the welfare of others. Whilst ultimate responsibility lies with the drivers of vehicles, the Million Mile Light is an effective way to ensure pedestrians can be seen when out on the roads during times of low visibility' - Joe Burns from Brake, the road safety charity

'I've just backed this fabulous idea. Motion powered light for #everyone. It's SUCH a top idea. A life saver' - Suzi Perry, BBC TV Personality and Gadget Connoisseur

Listen to Tom's interview about Million Mile Light on BBC radio below or click here to see a video on the BBC's website
Listen to Tom's interview about Million Mile Light on BBC radio below or click here to see a video on the BBC's website

  

 

Little steps can make a big difference

Our vision is to provide the light for use by school children across the planet. But we need to test it first. We know that the lights have the potential to save lives but the question is, will children wear them?

We don't know for sure so we are working with the Safer Roads Foundation who have pledged their support to assist us with the roll out of hundreds of lights for free to a number of pilot schemes in UK schools this autumn. From there will be able to assess whether we need to factor in any other design considerations to encourage mass adoption and widespread use of the design.

We're also working with Wiltshire Council to explore rolling the lights out for use in areas where children are at higher risk from traffic while walking to school. We hope this inspires other councils to follow suit, especially in rural areas where the problem of being seen is most prevalent.

But none of this can happen without your support, which is why we're looking to kick-start the production again. As you know, the set up costs and minimum order quantities to bring the improved MML to production are not insignificant. But we've done all the development and have walked this path before and we know we can get there and deliver something amazing. So please support us if you can and share our story far and wide.

Tom presenting 'Let's walk to school' to children at Malmesbury Primary School for World Book Day 2017
Tom presenting 'Let's walk to school' to children at Malmesbury Primary School for World Book Day 2017

 Sponsor a school

Join us on our mission and get your company to sponsor a local school class or provide free lights to school children overseas - and join our list of 'Walk To School Champions' below. Either find a school local to you or donate overseas via us and the Safer Roads Foundation. We have a special class sized bundle of 30 lights and books available at a stellar price. It couldn't be easier to pledge your support and the details are below. Of course, be sure to share the good news with your local paper and on social media.

The team at Positively Human are sponsoring a class at St. Anne's Primary School in Weston-super-Mare
The team at Positively Human are sponsoring a class at St. Anne's Primary School in Weston-super-Mare

Walk to school champions (so far!)

(Make a pledge to sponsor a class and we'll add your company name to the list!)

Positively Human are sponsoring a class at St. Anne's Primary School in Weston-super-Mare.

Jimmy's Farm are sponsoring a class at a school in Ipswich.

 

The first generation MML was designed especially for runners and was a great success - we've manufactured tens of thousands of lights to date we've had only a handful of returns. We also gained industry appraisal and were voted by runners as 'Best Accessory' at the 2017 Running Awards in London. But our goal was always to make the light work for everyone and to do that we needed to make it more sensitive, so much so that it could be worn by a child walking to school, on a dog harness as well as on an elite ultra marathon runner. We wanted to achieve a universal design that works perfectly for all people.

In developing the light further we listened to feedback as to how to better the original product and found two distinct areas for improvement - greater versatility and security in how it fastens to clothing - and increased sensitivity so that the light would work while walking. 

After two years fine tuning the design using the feedback from our original customer base, we have worked with our manufacturing partners to optimise performance. 

We have a universal design and we have a mission. We want to encourage as many journeys by foot as possible and we want to empower as many people as possible to stay safe by making their own light. 

We support the UN's Global Goal for Sustainable Development, whose mission is for a safe and healthy journey to and from school for every child by 2030 - www.childhealthinitiative.org

Super Early Bird (Visible360º Pack or 'Let's walk to school' Pack)

  MML | Single Pack

 MML | Visible360º Pack

'Let's walk to school' Pack

MML | Buddies Club Pack

 Kids MML | School Class Pack

 

Timescales

We have left nothing to chance on this project. Our component suppliers are already selected, the CAD for the mould tools is already approved and we are ready to go from every angle of production. It helps to have such an experienced team on board who have all worked on several successful Kickstarter projects. Many of the prototypes you see in our video are actually pre-production prototypes made with our production components, by our manufacturer and they perform simply superbly. So confident is our manufacturer that our 5-year warranty is 100% backed by them.

 So how long do you have to wait?

  • Mould preparation – 30 days
  • Pre-production samples and final mould work – 30 days
  • First production – 30 days 
  • Delivery to UK and US warehouses and fulfilment to individual supporters – 15 days

So it should be about 105 days from when your funds arrive with us but let's say 4 months for safety as the odd day will no doubt slip in.

Stretch goals

We’re keeping our stretch goals pretty simple. If, by the power of the people, we raise over £150,000 in pledges we can switch to post-consumer waste plastic that will reduce the environmental impact of production.

Why battery-free?

When we first asked runners why many of them didn't wear lights while running in low light we were surprised to learn for most it was because of the hassle of having to worry about powering yet another device. To be fair, it's enough of a challenge to keep your smart phone charged without worrying about powering peripheral accessories and safety gear. So we designed the battery out of the safety light and the Million Mile Light was born.

To us, being battery-free gives us the most efficient and elegant design solution. We don't want a throw away society. We don't like waste. We love renewable energy. We can't bear planned obsolescence .. and we think there's something quite wonderful about powering the light you need to stay visible with your own energy. Our brand and our products are battery-free and we are batteryfree.com

The harmful process of mining rare materials for battery production is a good reason for being battery free too.

Retail and distribution

If you're a retailer or distributor interested in Million Mile Light then please get in touch. We're ready for you :)

MML retail packaging
MML retail packaging

 

About us

We are Positively Human.

Founded by Tom Lawton, an award winning British designer, inventor and environmentalist.

The team have honed many years of product development, launch, marketing and operational experience in their individual careers but together as a company, we are proudly responsible for the first generation Million Mile Light product, which we delivered to our backers beyond expectation and ahead of schedule.

Our logistics and supply chain operations are provided by Tiger Global Ltd.

 

 

Yup
Yup

 

 

 

 

 

 

Risks and challenges

Our last campaign ran like clockwork and we have everything planned out and ready in the same way, if not better. But don’t take our word for it simply take a look at the comments on our last campaign from our previous backers. Our favourite is “This is the best managed campaign I have ever backed” (said by somebody the other day on the comments…) So whilst you can never plan for every eventuality we are very confident we have everything in hand as much as we can. We have met and overcome issues with our first generation product so we go into this second generation with our eyes wide open and the experience we need under our belt.

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Support

  1. Reward no longer available

    Pledge £11 or more About $14

    Early Bird - Next-gen Million Mile Light

    One of our next-generation Million Mile Lights at a great early-bird rate

    For multiple packs, just multiply your pledge amount by the number of packs you wish to receive. e.g. 4 x packs = 4 x £11 = £44 + the Shipping cost for your region

    Choose your LED colour after the campaign.

    Includes:
    • Next Generation Million Mile Light
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    Reward no longer available 8 backers
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    Pledge £11 or more About $14

    Early Bird - Next Gen Million Mile Light

    One of our next-generation Million Mile Lights at a great early-bird rate

    For multiple packs, just multiply your pledge amount by the number of packs you wish to receive. e.g. 4 x packs = 4 x £11 = £44 + the Shipping cost for your region

    Choose your LED colour after the campaign.

    Includes:
    • Next Generation Million Mile Light
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    Limited 255 backers
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    Pledge £13 or more About $17

    Next-generation Million Mile Light

    A next-generation Million Mile Light.

    Choose your LED colour after the campaign.

    For multiple packs, just multiply your pledge amount by the number of packs you wish to receive. e.g. 4 x packs = 4 x £13 = £52 + the Shipping cost for your region

    Includes:
    • Next Generation Million Mile Light
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  4. Reward no longer available

    Pledge £16 or more About $21

    Super Early Bird - Visible360º Pack

    2 x next-generation Million Mile Lights worn front and rear makes you visible from 360º

    Choose your LED colour after the campaign.

    For multiple packs, just multiply your pledge amount by the number of packs you wish to receive. e.g. 4 x packs = 4 x £17 = £68 + the Shipping cost for your region

    Includes:
    • Next Generation Million Mile Light
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    Reward no longer available 300 backers
    £
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  5. Reward no longer available

    Pledge £16 or more About $21

    Super Early Bird - 'Lets walk to School'

    Our Kids pack, which includes a colourful next-generation Million Mile Light with red LEDs, and Tom's book 'Let's walk to School'

    For multiple packs, just multiply your pledge amount by the number of packs you wish to receive. e.g. 4 x packs = 4 x £17 = £68 + the Shipping cost for your region

    Includes:
    • Kids Pack - Million Mile Light and 'Let's walk to School' book
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    Ships to Anywhere in the world
    Reward no longer available 9 backers
    £
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  6. Reward no longer available

    Pledge £18 or more About $23

    Early Bird - Visible360º Pack

    2 x next-generation Million Mile Lights worn front and rear makes you visible from 360º

    For multiple packs, just multiply your pledge amount by the number of packs you wish to receive. e.g. 4 x packs = 4 x £18 = £72 + the Shipping cost for your region

    Choose your LED colour after the campaign.

    Includes:
    • Next Generation Million Mile Light
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 62 backers
    £
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  7. Select this reward

    Pledge £18 or more About $23

    Early Bird - 'Lets walk to School'

    Our Kids pack, which includes a colourful next-generation Million Mile Light with red LEDs, and Tom's book 'Let's walk to School'

    For multiple packs, just multiply your pledge amount by the number of packs you wish to receive. e.g. 4 x packs = 4 x £18 = £72 + the Shipping cost for your region

    Includes:
    • Kids Pack - Million Mile Light and 'Let's walk to School' book
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 21 backers
    £
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  8. Reward no longer available

    Pledge £18 or more About $23

    Early Bird - Visible360º Pack

    2 x next-generation Million Mile Lights worn front and rear makes you visible from 360º

    For multiple packs, just multiply your pledge amount by the number of packs you wish to receive. e.g. 4 x packs = 4 x £18 = £72 + the Shipping cost for your region

    Choose your LED colour after the campaign.

    Includes:
    • Next Generation Million Mile Light
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 420 backers
    £
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  9. Select this reward

    Pledge £20 or more About $26

    Visible360º Double Pack

    2 x next-generation Million Mile Lights worn front and rear makes you visible from 360º

    For multiple packs, just multiply your pledge amount by the number of packs you wish to receive. e.g. 4 x packs = 4 x £20 = £80 + the Shipping cost for your region

    Choose your LED colour after the campaign.

    Includes:
    • Next Generation Million Mile Light
    Less
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    Ships to Anywhere in the world
    128 backers
    £
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  10. Select this reward

    Pledge £20 or more About $26

    'Lets walk to School' Kids Pack

    Our Kids pack, which includes a colourful next-generation Million Mile Light with red LEDs, and Tom's book 'Let's walk to School'

    For multiple packs, just multiply your pledge amount by the number of packs you wish to receive. e.g. 4 x packs = 4 x £20 = £80 + the Shipping cost for your region

    Includes:
    • Kids Pack - Million Mile Light and 'Let's walk to School' book
    Less
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    Ships to Anywhere in the world
    Limited 4 backers
    £
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  11. Select this reward

    Pledge £150 or more About $196

    Running Buddies Pack (10 x Double Pack)

    20 x next-generation Million Mile Lights worn front and rear makes you visible from 360º

    For multiple packs, just multiply your pledge amount by the number of packs you wish to receive. e.g. 4 x packs = 4 x £150 = £600 + the Shipping cost for your region

    Choose your LED colour after the campaign.

    Includes:
    • 20× Next Generation Million Mile Light
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    5 backers
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    Pledge £340 or more About $443

    Class Pack (30 x 'Lets Walk to School')

    Our Kids pack, which includes a colourful next-generation Million Mile Light with red LEDs, and Tom's book 'Let's walk to School'

    For multiple packs, just multiply your pledge amount by the number of packs you wish to receive. e.g. 4 x packs = 4 x £340 = £1360 + the Shipping cost for your region

    Includes:
    • 30× Kids Pack - Million Mile Light and 'Let's walk to School' book
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    Ships to Anywhere in the world
    Limited 3 backers
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Funding period

- (45 days)