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We've created our first gorgeous lingerie for  thousands of women to wear after breast cancer, because they deserve to feel fabulous each time they get dressed.
We've created our first gorgeous lingerie for  thousands of women to wear after breast cancer, because they deserve to feel fabulous each time they get dressed.
83 backers pledged £5,613 to help bring this project to life.

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Help us create beautiful post-breast cancer lingerie

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Why are we doing this? Every year 1.7m women around the world are treated for breast cancer, and millions more live with it in their lives. They all need to buy new bras, not only because their breasts have changed, but their body image has too, and it's hard to find a bra that feels secure & comfortable, and looks fabulous.

If you know someone who's had breast cancer, did you know? all women have to replace their bras immediately after breast cancer surgery because their breast shape and size is impacted. Most also experience tenderness and swelling, both during their treatment, and for many years to follow. 

Imagine how it would feel? perhaps you've never thought about it before, how hard it is for someone who's been treated for breast cancer to do a simple thing like getting dressed in the morning because none of her bras are suitable anymore. Many women tell us they've forced back tears, felt embarrassed and frustrated in lingerie shops with little to offer them, and gone away empty handed, when they need to buy something. 

Is it really such a trial? there are some reasonable products available, but there's a big trade off between style, security and comfort, and together with a complete lack of design innovation, this often results in frumpy looking bras. Additionally, not all woman have a mastectomy (the full breast), many have a partial reduction (lumpectomy), resulting in different needs such as re-contouring breast shape; few bras are designed with this in mind, and we plan to address this.

We surveyed one hundred women following breast cancer treatment and a staggering 70% told us that they're really dissatisfied with the choices available, and they all find it hard to find a bra that they really like:
"I didn't like the designs available much at all", "I'm fed up with making do" and "do you expect me to wear that?!"

We've also consulted with health care professionals at the Nottingham Breast Institute, and they've already offered to stock our designs when we launch. How amazing is that?! And all because of they share the same feeling that women deserve better.

To take our lingerie survey please click here: https://surveyplanet.com/54571004968d6e492b0e7e6a

Soon we can get started on developing our prototype bra; making the patterns, buying fabrics, and carrying out fitting and sample making rounds. When we're 100% happy it really works, we'll market test it with women who've first hand experience of breast cancer, just to make sure.

With your continued support, we can fast-forward our product development activities.

If we raise £3500 more, we'll bring the second design into product development ahead of schedule, when we complete our prototype. It would take us another big step closer to launch, and bring our product to market sooner.

Another £1500 would fund a sourcing visit to Europe's biggest Lingerie Trade Fair to see some of the world's finest lingerie manufacturing production facilities. This will make sure we get the finest materials and transform them into beautiful bras.

When our designs are ready we'll have something viable to show to retailers, and open up a conversation about a product that's better designed, and demonstrate a real market need.

By supporting our project our backers can show real empathy with 1000's of women who want and need new lingerie; and demonstrate understanding of how their contribution could save women the misery of trekking about trying to find a new bra.  

We're designing a bra that could in some small way, help women to feel attractive once again, restore some self confidence, and they could look at themselves in the mirror and think "I look like me".

Please continue to help us, so we can help women find a supportive & comfortable, beautiful bra, and feel a little bit better about themselves, with a gorgeous inner layer that makes them feel good.

How can you help us?
Pledge support, because you agree that it's something that can make a difference to women's daily lives, and because you trust us to do something that will make a difference. 

If our chosen proverb speaks to you, or for someone you know, then please select one of our rewards below.

"She is clothed in strength and dignity, and she laughs without fear of the future"
(proverbs 31:25) 

And finally, thank you, for reading, watching and supporting.
millie proverb tee
millie proverb tee
millie proverb tee reverse
millie proverb tee reverse
millie proverb bag
millie proverb bag
Founder Sue & her daughters Ellie & Rebecca
Founder Sue & her daughters Ellie & Rebecca

Risks and challenges

We have identified partners and advisors with more than 60 collective years of lingerie to work with us during development of our prototype. Founder, Susan Pringle, has a successful track record of bringing unique products and services to market in the UK for major national retailers.
Our prototyping process will no doubt throw up some interesting and unforeseen challenges, and we will strongly embrace all of the learnings we meet along the way, that’s what prototyping is all about for us.
We will post regular updates as we work through the design development process and fitting rounds, and consult with other women who have been treated for breast cancer to ensure we fully address the specific, special design needs we have to address.

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Support

  1. Select this reward

    Pledge £5 or more About $6

    A warm thank you for your pledge, and a special mention in our e-montage at our website.

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  2. Select this reward

    Pledge £10 or more About $13

    A personalised thank you card, plus a special mention in our e-montage at our website.
    Our card, printed with a carefully chosen proverb (31:25), captures the spirit of women who've defied breast cancer; for you to show and share with your friends & family. We can send it to you, or someone you know, with your personal message.

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  3. Select this reward

    Pledge £10 or more About $13

    Your photograph and mention in our e-montage at our website.
    Do you have a photograph you treasure that you'd like to share with others about your (or someone close to you) journey through breast cancer? We'll add it to our e-montage, with a special mention and a warm thank you.

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  4. Select this reward

    Pledge £15 or more About $19

    An understated, white cotton bag, printed with our chosen proverb (31:25), and mention in our e-montage at our website.
    Our practical cotton bag features a thought provoking proverb, which captures the spirit and hope of thousands of women who emerge from breast cancer treatment feeling well & ready to start living again.
    Bag dimensions: 39.5 x 35 x 13 com - 140gsm

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  5. Select this reward

    Pledge £20 or more About $25

    Our everyday bag and a personalised thank you card, and a mention in our e-montage at our website.
    Choose them for yourself, or send them as a gift to someone special you know to show your support.
    Bag dimensions: 39.5 x 35 x 13cm - 140gsm

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  6. Select this reward

    Pledge £25 or more About $31

    Our fitted tee-shirt, printed with our chosen proverb.
    A simple, white, eye-catching women's cotton fitted tee is printed in soft grey; the front is printed with a shortened version, and the back with the full proverb. We can send it to you, or someone you know as a gift with your personal message.
    Available in sizes S M L XL
    (sizes quite generous)

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  7. Select this reward

    Pledge £35 or more About $44

    An invitation to share a cuppa & slice of cake with millie's founder, Susan and other, likeminded women.
    During a relaxing hour or two, we'll talk about what you think is really important in developing a specialist lingerie range for women after breast cancer treatment.
    An occasion to share your personal experiences of finding lingerie with other like minded women, contributing your ideas to our design development, and asking as many questions as you like!
    Nottingham, East Midlands

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    Limited 2 backers
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  8. Select this reward

    Pledge £40 or more About $50

    Our tee-shirt, bag, and personalised thank you card.
    Wear it, carry it, and stand it on your desk; treat yourself with this bundle of millie goodies, or gift them to someone special you know, with a personal message.
    Tee available in S M L XL sizes
    bag: 39.5 x 35 x 13cm - 140gsm

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    4 backers
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  9. Select this reward

    Pledge £75 or more About $94

    An intimate invitation to a very special afternoon 'High Tea' with millie's founder, Susan.
    Together with lashings of hot tea, delicious cake and treats, and over a relaxing couple of hours, together we'll talk more about what's really important in developing a specialist lingerie range for women after breast cancer treatment.
    An intimate conversation where you can share your own personal experiences of living with breast cancer, and contribute your ideas to our design development, and ask as many questions as you like!
    Nottingham, East Midlands

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    Limited 3 backers
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  10. Select this reward

    Pledge £100 or more About $126

    The Millie Hamper
    Personalise your reward by combining the gifts we've created; if you'd like extra tee shirts for your family, additional bags to share with your friends, or perhaps send millie's proverb card to more people you know, we'll do our best to make it possible.
    Drop us a request, and we'll do everything we can to help you create your own unique combination.

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  11. Select this reward

    Pledge £500 or more About $629

    Founder Day
    Spend a day with millie founder, Susan Pringle and talk about all things lingerie. You'll be invited to help with our product development, input your ideas, and contribute to naming our first design.
    If lingerie isn't really your thing, but you'd like to pledge for solely philanthropic reasons, this one is also for you.

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Funding period

- (25 days)