Why are we doing this? Every year 1.7m women around the world are treated for breast cancer, and millions more live with it in their lives. They all need to buy new bras, not only because their breasts have changed, but their body image has too, and it's hard to find a bra that feels secure & comfortable, and looks fabulous.
If you know someone who's had breast cancer, did you know? all women have to replace their bras immediately after breast cancer surgery because their breast shape and size is impacted. Most also experience tenderness and swelling, both during their treatment, and for many years to follow.
Imagine how it would feel? perhaps you've never thought about it before, how hard it is for someone who's been treated for breast cancer to do a simple thing like getting dressed in the morning because none of her bras are suitable anymore. Many women tell us they've forced back tears, felt embarrassed and frustrated in lingerie shops with little to offer them, and gone away empty handed, when they need to buy something.
Is it really such a trial? there are some reasonable products available, but there's a big trade off between style, security and comfort, and together with a complete lack of design innovation, this often results in frumpy looking bras. Additionally, not all woman have a mastectomy (the full breast), many have a partial reduction (lumpectomy), resulting in different needs such as re-contouring breast shape; few bras are designed with this in mind, and we plan to address this.
We surveyed one hundred women following breast cancer treatment and a staggering 70% told us that they're really dissatisfied with the choices available, and they all find it hard to find a bra that they really like:
"I didn't like the designs available much at all", "I'm fed up with making do" and "do you expect me to wear that?!"
We've also consulted with health care professionals at the Nottingham Breast Institute, and they've already offered to stock our designs when we launch. How amazing is that?! And all because of they share the same feeling that women deserve better.
To take our lingerie survey please click here: https://surveyplanet.com/54571004968d6e492b0e7e6a
Soon we can get started on developing our prototype bra; making the patterns, buying fabrics, and carrying out fitting and sample making rounds. When we're 100% happy it really works, we'll market test it with women who've first hand experience of breast cancer, just to make sure.
With your continued support, we can fast-forward our product development activities.
If we raise £3500 more, we'll bring the second design into product development ahead of schedule, when we complete our prototype. It would take us another big step closer to launch, and bring our product to market sooner.
Another £1500 would fund a sourcing visit to Europe's biggest Lingerie Trade Fair to see some of the world's finest lingerie manufacturing production facilities. This will make sure we get the finest materials and transform them into beautiful bras.
When our designs are ready we'll have something viable to show to retailers, and open up a conversation about a product that's better designed, and demonstrate a real market need.
By supporting our project our backers can show real empathy with 1000's of women who want and need new lingerie; and demonstrate understanding of how their contribution could save women the misery of trekking about trying to find a new bra.
We're designing a bra that could in some small way, help women to feel attractive once again, restore some self confidence, and they could look at themselves in the mirror and think "I look like me".
Please continue to help us, so we can help women find a supportive & comfortable, beautiful bra, and feel a little bit better about themselves, with a gorgeous inner layer that makes them feel good.
How can you help us?
Pledge support, because you agree that it's something that can make a difference to women's daily lives, and because you trust us to do something that will make a difference.
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Risks and challenges
We have identified partners and advisors with more than 60 collective years of lingerie to work with us during development of our prototype. Founder, Susan Pringle, has a successful track record of bringing unique products and services to market in the UK for major national retailers.
Our prototyping process will no doubt throw up some interesting and unforeseen challenges, and we will strongly embrace all of the learnings we meet along the way, that’s what prototyping is all about for us.
We will post regular updates as we work through the design development process and fitting rounds, and consult with other women who have been treated for breast cancer to ensure we fully address the specific, special design needs we have to address.
- (25 days)