UPDATE: WE MADE IT. NOW FOR THE FINAL STRETCH GOAL.
(p.s. GET MORE UPDATES ON OUR FACEBOOK)
WE DID IT. WE ALL DID IT. WE HIT OUR GOAL THIS MORNING. It's going to be one heck of an ice cream social this spring with all our new friends. THANK YOU THANK YOU THANK YOU ALL!
Let's keep on keeping on - we have a new stretch goal of $50k. If we get there, we're going to give our backers more of what they've been asking for - at-home recipes for our 'scream. Starting with - our signature, dense, dark and creamy straight up chocolate recipe. If we hit $50k before 8pm EST tonight, all backers of $5 or more will receive the e-recipe of our dark chocolate 'scream in addition to their selected reward.
Hello! I'm Diana, the founder of MilkMade Ice Cream.
MilkMade is a craft ice cream company based in New York City. We run an ice cream of the month delivery service, and since we launched exactly FOUR years ago (hard to believe it's been four years!!), we've grown to serve thousands of members across New York City.
I'll get into how it all started, but for now I'll let you know that we have a big year ahead of us in 2014 -- we’re expanding our production, growing the membership to finally ship pints nationally, and working with our first retail stores.
That’s why we’re here with our Lickstarter. MilkMade wouldn't be what it is without our members and followers and fans. So we’re turning to you to be involved in our growth.
How cool would it be to help create and name our ‘screams? Or see MilkMade pints in your stores and know they got there because of you? Or receive our monthly flavors at your doorstep, thanks to your help? Cool, right? We think so too.
Well, it starts with a new 'scream machine - that's what your pledge will fund. A new machine will help us churn out more pints so we can grow, grow, GROW!
We're building a better pint: Basically, MilkMade all started with my love (okay, obsession) of ice cream. Years ago I had a pint-a-night habit until one day I realized, I want a better pint!
You know what I mean, right? What was once “all natural” isn't anymore - it's loaded with gums and preservatives. Our go-to pints are not local nor sustainable. And the flavors are just not quite adventurous enough. And what's worse, some of our favorite ice creams can't even be classified as "Ice Cream" anymore because they're chock full of ingredients you can't even pronounce, and lack enough actual dairy. So they're called "frozen dairy dessert." Come on!
Enter MilkMade: So I decided to make my own ice cream. I bought a little ice cream machine and spent the summer of 2009 teaching myself the craft. Creating the kind of crazy flavors that dreams are made of. Here are just a few of the flavors we've made here at MilkMade:
So with a team of Milkmaids, we started the world's first ice cream of the month delivery service. Every month we dream up two unique flavors, partner with the finest local farms and food artisans, and hand-craft pints for our Members.
How we make our ‘scream: You may not know this, but most ice cream makers don’t actually make their ice cream. They buy a pre-made mix and just add in the flavor. Not at MilkMade. Each of our recipes is built from scratch. We just hit flavor #100 for our membership, so that means 100 different recipes for 100 different flavors. And then some.
An ice cream membership? Yes, an ice cream membership! We launched the membership in 2009 as one of the first food subscription services (which now are all the rage). Some of our members have been with us the entire four years, some are brand new. Members come in all shapes and sizes and ages and demographics. The one thing they all share -- they love ice cream and they sure love MilkMade Ice Cream. Here's what a few of them have to say:
Our growth so far: We started the membership really small, with the first 50 people off our waitlist exactly four years ago, December 2009. Month by month, zipcode by zipcode, we slowly expanded our membership to now serve thousands of ice cream enthusiasts across Manhattan and Brooklyn. Here's a nice little map we made of our growth:
Our Members are what make MilkMade what it is. And since we launched four years ago, we've been overwhelmed by the number of people who want a spot as a Member! In fact, we have a growing national waitlist (below, left), and a huge community of friends who follow our Adventures in Ice Cream around the world (below, right).
MilkMade makes the news: We even have friends in the press, which is pretty neat. Here's what some of them have to say:
All of this, and it's just been me: I know, it's pretty wild, right? Of course MilkMade has seen help from great friends, family, interns, and our Milkmaid delivery gals along the way. But for the most part it's been me and one little 'scream machine.
Until now! We're building a great team who can't wait to help MilkMade grow. Meet the Milkmaids below.
But before we can grow, we'll need to upgrade from that one little 'scream machine (below, left), to a harder, better, faster, stronger machine (below, right), that can help us meet the demand that we have.
Enter the #Lickstarter: This is where you come in. See, MilkMade wouldn't be MilkMade without you - our members and followers and fans. So we really want you to be involved in this next step of our growth!
How great would it be for our community to be a part of MilkMade - to help us get to the next level. So that next year when we are crafting more dream 'screams, churning out more pints, and finally delivering outside of New York, across the country (and world?), it's all because of you.
It starts with a new 'scream machine - that's what the Kickstarter will fund. This mean machine will quintuple our daily production of 'scream! What's more it will enable us to exponentially grow our operations, so we can finally get our 'scream to your markets and to your doors.
Some sweet rewards: Join in our adventures in ice cream today and become a Friend of MilkMade, a MilkMade Member, or a member of the super awesome Pint Society. We queried our members and community to hear what they most want from our Lickstarter, so we've come up with some good offerings for each contribution. But do let us know if there's something you'd like to receive.
THANK YOU!!!!! We cannot thank you enough for your support today, and through the years. We've said it before, MilkMade wouldn't be MilkMade without our friends and fans and members and family. Thank you all for your support.
And very special thanks our incredible friends, Josh + Vince, for helping us out and producing this video. To our members Rob G. and Yoonie K. for participating. And to the Shelby.tv team for trading us office space for ice cream.
Yours in ice cream.
Diana + The Milkmaids
Risks and challenges
We've been at this gig for four years now so we're quite adept at navigating through the challenges of running an ice cream business.
Like most small businesses, our biggest risk is funding. We need to meet our Kickstarter goal in order to get the proper equipment to churn out more pints and meet our demand so we can ship our 'screams to your door!Learn about accountability on Kickstarter
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