A Victorian built in 1861, the birth of my first niece poppy and a vision of building a business with my family that has the power to change the way all of us think about the things we consume and interact with everyday, brought me back to my hometown, Sacramento, CA.
My name is Samir Benouar and I am the owner, barista, roaster and currently sole employee here at Milka Coffee Roasters in Downtown Sacramento. And I started roasting coffee as a way to get closer to the source of what I made every day for myself and for others.
I started to think of the coffee I served as a sort of stranger that had a story that I needed to get to know in the same ways I needed to get to know my guests and their stories, so I did and hope to bring that knowledge of coffee, its history and the history of the people who take part in every step of the supply chain to everyone who steps foot inside Milka Coffee Roasters.
After all, coffee is an education based family-oriented art passed down from generation to generation like the ideas and skills my father and mother and uncles and aunts passed down to me to help in every step of building this coffee shop, roastery and bookstore.
My family and I have worked long days and had longer nights and the culmination of all of this toil is so close to fruition we can taste the nutty caramel toffee our Flor de Chinacla creates when pushed through a La Marzocco portafilter into a stoneware mug below.
We just need that last bit of kick down the homestretch to get us through to the finish line, which really is the starting line of our company. So please check out our Kickstarter video to learn more about our journey and my philosophy and the ways we all can challenge the world through changing our thinking about one commodity, coffee.
Below are just a few of the dope prizes we're offering:
Risks and challenges
It may seem like permits and inspections and opening day are the only things a new food business needs funds for, but there are far too many hidden costs to name and even more to know about, so we're being realistic about the padding we need for things like green coffee, equipment and things as simple as cups. When you plan to sell 300+ cups of coffee a day within the first few weeks of operation those cups add up. 20 cents per paper cup becomes $60 becomes $600 is in an instant, so really, what a new food business needs most help with is COGS (cost of goods sold). Which means we need more cushion for the pushin, if you know what I mean ;-)Learn about accountability on Kickstarter
- (21 days)