Our goal at MILÉNEAL (mi·lɛ nēəl) is to be a new and emerging brand of watches catering to an exclusive niche - the young and dynamic working class mainly comprised of millennials. Our design is an emphasis of a stylish combination of comfort, quality and versatility. We want to provide a solution to the millennials to own a timepiece that is of good quality, design & style. Saving up for an overpriced luxury watch would take a while, but time waits for nobody. At Mileneal, we believe the time is now.
The Majestic Ocean Blue | A design inspired by the ocean's blue waters
The Luminous Aurora Green | A design inspired by the northern lights phenomenon
The Winter Silver | A design inspired by one of the four seasons.
Inspired By Nature
The Prestige is a piece inspired by nature - The Majestic Blue of the Deep Oceans & The Luminous Green of The Northern Lights. In order to re-create the breathtaking beauty of these two wondrous phenomenons on a timepiece, we came down to the idea of fume dials. Fume dials are not new and have already been seen in some luxury brands such as H. Moser & Cie. These dials are created using a method of multiple-layer paint application in order to achieve a smooth and beautiful gradient. Coupled with a "sunray" pattern, we were able to create a face that captures light at different angles, mimicking the changing glows seen in both natural phenomenons
With the idea in mind, we started of with a rough sketch and then transitioning into a 3D wireframe.
After which, we had the construction drawing drafted and started making samples out of it.
For each sample, we have our team wear it over a course of 6 months to see how it fairs over time.
And over the course of 6 months, we noted areas which need to be improved or modified.
With these, we went through a few revisions until we were finally satisfied with the outcome.
Since day 1 MILÉNEAL was created, our intent was to introduce quality watches made accessible to everyone. The Prestige's case is made of 316L Surgical Grade Stainless Steel, making it resistant to corrosion over time. In the heart of the watch, two options will be given - Swiss Ronda Quartz / Miyota Automatic. Both movements have been used extensively in the watch making industry and have proven reliability. Meanwhile, the watch face will be protected by a Sapphire Coated K1 Crystal with a raised dome shape, giving the watch much organic touch, very much like that of the nature phenomenons.
- Movement: Miyota 9015 (Automatic) OR Ronda 705 (Quartz)
- Case: 316L Staineless Steel
- Case Finish: Polished Bezel + Brushed Body
- Watch Face: Fumé Dial With Sunburst Pattern
- Lens: Sapphire Coated K1 Hardened Mineral
- Caseback: Mineral Glass (Automatic); Etched 316 SS (Quartz)
- Water Resistance: 5 ATM
- Straps: Full Grain Leather With Emboss Croc Pattern
- Others: Quick-release pin for strap change
- Case diameter: 40 mm
- Case diameter with crown: 43 mm
- Case depth: 11.25 mm
- Lug (band) width: 20 mm
Lug-to-lug: 47 mm
Here's a detailed breakdown of our reward. For an upgrade from quartz to automatic, just add S$ 137 (US$ 100) to your pledge for each watch.
All possible combinations..
We will also be rewarding our first 50 backers with a premium card holder.
This card holder is made out of high quality full grain leather, coupled with exceptional stitching works and finished with a smooth burnishing on the edges!
Just be one of the first 50 to back any of the above rewards!
If you're not one of the 50, you can also opt to pledge an additional S$20 (US$15) to add a card holder to your rewards.
The Prestige watch will be packaged in a sleek black leather box, enclosed in a hard cardbox.
Each watch will come with its own certificate of authenticity.
Unlock the Milanese mesh straps by helping us reach S$45,000 stretch goal! Once we achieve a funding of the said amount, you would get to choose these amazing looking stainless steel mesh straps as your preferred watch band!
After the end of our campaign, we will be collecting your details and production will start in November 2018. All rewards will be shipped out early February 2019
At MILENEAL, we strive to create products of good quality at competitive prices. With that said, our future plan is to introduce more line of products while at the same time improving on our process and quality.
Risks and challenges
The most common risks with Kickstarter projects are related production & delivery deadlines. If there are any quality issues during the production, this would result in a delay which in turn affects the delivery. As with large quantity production, the possibility of having minor defects is also higher. In order to minimize such unforeseen hiccups, we have worked closely with our manufacturer to ensure the product is ready to be mass produced. We will also work around the clock to ensure everything goes according to our plan and schedule.Learn about accountability on Kickstarter
- (35 days)