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Elegantly designed minimalist watch made with quality selection of materials. Watches made for the young working class.
Elegantly designed minimalist watch made with quality selection of materials. Watches made for the young working class.
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251 backers pledged S$ 24,982 to help bring this project to life.

About

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MILENEAL | Watches Under $100 For The Young Working Class

S$ 24,982

251

 

 

Our goal at Mileneal is to be a new and emerging brand of watches catering to an exclusive niche - the young and dynamic working class mainly comprised of millennials. Our design is an emphasis of a stylish combination of comfort, quality and versatility. We want to provide a solution to the millennials to own a timepiece that is of good quality, design & style. Saving up for an overpriced luxury watch would take a while, but time waits for nobody. At Mileneal, we believe the time is now. 

 

As Seen On

     

 "Neat and remarkably well finished, with very soft geometric lines" - Mr Montre

"Eye-Catching Affordability They’re not trying to change the world or reinvent the wheel at Mileneal, they’re merely striving to deliver a watch to young professionals without the big mark-ups that are evident throughout the world of watchmaking and that’s certainly something to be applauded in our opinion" - The Coolector

"Upon first glance the watch is seductively sleek and clean-faced" - Menswear Style

"Mileneal watches knows the importance of a good timepiece" - Fashion Journal

"Your first “real” watch. Goes with everything in your emerging wardrobe. Looks smart enough to wear to job interviews, casual enough on the weekends, stylish enough for dates" - WristWatchReview

 

 

 

 

 Our first debut collection is the Classic series. The collection has total of 4 different models with combinations made suitable for the professional setting of an office and even for nights out. All watches in the Classic series are designed to have a standard case diameter of 40 mm. A size that would fit even female wrists.

Classic Rose Gold Black

Classic Rose Gold Black (CODE: RB01)
Classic Rose Gold Black (CODE: RB01)

The Classic Rose Gold Black is our "de facto" flagship model. The black face and rose gold case coupled with black leather straps makes this piece a perfect choice for formal occasions.

Classic Matte Black

Classic Matte Black (CODE: BB01)
Classic Matte Black (CODE: BB01)

The Classic Matte Black is one of the most commented model on our social pages. The whole "jet black" feel of this piece makes this watch a good fit even with casual outfit. Imagine T-shirt, jeans and this timepiece.

Classic Silver White

Classic Silver White (CODE: SW01)
Classic Silver White (CODE: SW01)

The Classic Silver White is for those who want something less flamboyant. Its silver case and white face contribute to a clean design, making this watch a good fit for the modern gentlemen.

Classic Rose Gold White

Classic Rose Gold White (CODE: RW02)
Classic Rose Gold White (CODE: RW02)

The Classic Rose Gold White is a reminisce of vintage. The rose gold case with white face is matched with tan-brown straps. This colour combination is a definite fit for your suit.

More Photos of Each Variant

 

 

 

 

 

The Design Process

The watch design focuses on versatility, a reflection of the dynamic nature of millennials. With that, we decided to make the watch a combination of man-made & nature elements. We therefore design the case and dial with the idea of geometry, mimicking man-made apparatus such as protractors & rulers. This can be seen on the multi-layered dial with thin indexes. The lens itself is a mimic of morning dew seen on leaves. The result is a raised double domed glass, complementing the geometric case & dial.

Hand Sketches
Hand Sketches

 

2D Design
2D Design

The design process is carefully done, starting with hand sketches to 2D & 3D designs and finally a realistic rendering. All to ensure that we have a good visualization of our intended prototype.

3D Design
3D Design

We then worked closely with an experienced manufacturer to get the prototype produced. The individual parts were first prototyped and inspected thoroughly before the actual assembly. 

Product Technical Drawings
Product Technical Drawings

 

 

 

The assembly only began after we were completely satisfied with the individual parts. Even after assembly of the whole watch, we went through several revisions to get the outcome that we were satisfied with. 

Prototypes

 

Actual Prototypes
Actual Prototypes

 

Actual Photo of 'Classic Rose Gold Black' Prototype
Actual Photo of 'Classic Rose Gold Black' Prototype

Pricing & Markup

Low Margin Markup to Ensure Affordability
Low Margin Markup to Ensure Affordability

 

 

 

 

 

 

 

 

  • Japan Miyota GM10 Quartz Movement (with date indication)
  • 316L Stainless Steel Case
  • Raised Double Radian Domed Sapphire Coated Glass
  • 3 ATM Water Resistant
  • Genuine Leather Straps with quick-release function
  • 40 mm Case Diameter
All in One for Less Than $100
All in One for Less Than $100

 

Quick-release function for interchangeable straps
Quick-release function for interchangeable straps

 

 

 

 

3 ATM Splash Resistant
3 ATM Splash Resistant

 

Raised Double Domed Glass
Raised Double Domed Glass

 

Stainless Steel Engraved Case Back
Stainless Steel Engraved Case Back

 

Stainless Steel Engraved Buckle
Stainless Steel Engraved Buckle

 

 

 

 

 

 

 

 

 Stretch Goal #1

 Stretch Goal #2

 

 

Project Timelline
Project Timelline

 

 The watch will be package in a matte black finished box wrapped with an external paper cover. Inside the box, there will be a thank you card with specifications and also a piece of microfiber polishing cloth.

Packaging
Packaging

 

 

 

 

 

 

 

 

Share Our Project With Your Friends!

 

 

We want to stick by our words - to make style  & quality accessible to the young working class. That said, should we succeed in this campaign, we will be looking into introducing more designs such as chronographs, vintage, mechanical, divers etc. Of course, this would be done in stages to ensure that we do not compromise quality. And we would definitely like to hear from you for any improvement or ideas!

Visit us On www.mileneal.com 

Sign Up to Our Newsletter

 

 

 

Risks and challenges

The most common risks with Kickstarter projects are related production & delivery deadlines. If there are any quality issues during the production, this would result in a delay which in turn affects the delivery. As with large quantity production, the possibility of having minor defects is also higher. In order to minimize such unforeseen hiccups, we have worked closely with our manufacturer to ensure the product is ready to be mass produced. We will also work around the clock to ensure everything goes according to our plan and schedule. Afterall, we want our first delivery to be of good result!

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Support

  1. Select this reward

    Pledge S$ 79 or more About US$ 58

    SUPER EARLY BIRD (~40% DISCOUNT)

    1 Mileneal Classic Watch: Choose Your Watch After Campaign Ends

    Approx. USD 59
    (Future Retail USD 99)

    Free Shipping

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 49 backers
    S$
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  2. Reward no longer available

    Pledge S$ 89 or more About US$ 65

    EARLY BIRD 2 (~35% DISCOUNT)

    1 Mileneal Classic Watch: Choose Your Watch After Campaign Ends

    Approx. USD 65
    (Future Retail USD 99)

    Free Shipping

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 100 backers
    S$
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  3. Select this reward

    Pledge S$ 95 or more About US$ 69

    EARLY BIRD 3 (~30% DISCOUNT)

    1 Mileneal Classic Watch: Choose Your Watch After Campaign Ends

    Approx. USD 70
    (Future Retail USD 99)

    Free Shipping

    Less
    Estimated delivery
    Ships to Anywhere in the world
    16 backers
    S$
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  4. Select this reward

    Pledge S$ 155 or more About US$ 113

    TWIN PACKAGE - EARLY BIRD 1

    2 x Mileneal Classic Watch: Choose Your Watch After Campaign Ends

    Approx. USD 113
    (Future Retail USD 198 for 2 watches)

    Free Shipping

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 42 backers
    S$
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  5. Select this reward

    Pledge S$ 170 or more About US$ 124

    TWIN PACKAGE - EARLY BIRD 2

    2 x Mileneal Classic Watch: Choose Your Watch After Campaign Ends

    Approx. USD 126
    (Future Retail USD 198 for 2 watches)

    Free Shipping

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    S$
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  6. Select this reward

    Pledge S$ 300 or more About US$ 219

    ALL 4 DESIGNS!

    All 4 watches of Mileneal Classic Series
    - Silver | White
    - Rose gold | White
    - Rose gold | Black
    - Matte black

    Approx. USD 220
    (Future Retail USD 396 for 4 watches)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    12 backers
    S$
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Funding period

- (30 days)